Eurovision Streaming Services (BEST)

§  BEST Media Channel Fully managed branded video portals with mobile channel for Sports federations and Rights Owners. Monetised by advertising or PPV.

§  BEST Stream Ready

For rights owners who need live video content in streaming format (e.g. for Youtube)

§  BEST Geo Stream

For broadcasters, a turnkey geo-controlled secure streaming distribution platform for major events with DVR video player.

Eurovision BEST - Benefits Viewers §  High quality end user viewing experience §  Opportunities to engage with the event/share §  Additional coverage – multiple feeds §  Dedicated audio commentary §  Flexible viewing options – Live/Replay/Desktop/

Mobile Right Holders §  Adherence to Rights Agreements §  Video content security & anti-piracy measures §  Operational Reliability / Scalability §  Monetisation options

Live video stream •  DVR Pause / rewind •  Adaptive multi-bit rate

streaming •  Up to “HD” quality

Discipline Replays •  Published on-the-fly •  Refreshed automatically

Playlists •  Per day •  Full coverage

Event Information •  Timetables •  Results

Multiple Feeds •  Dedicated Field Streams •  Watch all parts of the

event

Sponsor Branding •  Banners •  Live Video Pre-Roll (10s) •  Replay Pre-Roll (3s) •  1 exposure per 2 hours

Social Media •  EA Twitter feeds •  #tags •  FB Comments

BEST Media Channel

Sharing •  Tweet Links •  Facebook •  Link code •  Embed Code

Eurovision Sports TV

London 2012

§  40 EBU Member simulcast streams

§  34M live streams

§  6.7M hours of viewing

§  Advertising by GE

BEST Mobile Apps

Phone Tablet

§  Geo controlled and secure live streaming to Apple iOS and Google Android devices.

§  App supports advertising and Pay Per View events

BEST Mobile Apps

Apple TV transfers the FIBT World Championships to TV

High quality viewing experience from iPad or iPhone device

Federation / Event Website

•  Embed Live Stream •  Social Media

•  Facebook •  Twitter •  Youtube •  Athletes (Large #followers)

•  Classic PR Activities •  Press releases

Promotion Units •  Ad Server Delivered •  Track delivery •  Count clicks •  Targeted

EBU Member Broadcasters

•  Promotion Units

•  Links Stakeholders •  Advertisers’ websites

Traffic Generation

Advertising •  Facebook •  Google Ad Sense Viewers

•  Post links to facebook

•  Post Tweets •  Like Pages

Advertising

•  Facebook

•  Google Ad Words •  Onsite

Traffic Generation

Event Data

2013  EU23CH   Event  Data  

Total  Streams   302,014  

Avg.  Stream  Time  (mins)   19.5  mins  

Unique  Viewers   49,431  

Avg.  Streams  Per  Viewer   6.11  

Avg.  Streams  Per  Site  Visit   1.76  

Avg.  Site  Visits  Per  unique  Viewer  

3.48    

Referrals

Geo

Event Profile

User Profile

Sponsor Data

Event Pre-Roll Pre-Roll Pre-Roll Banner Total Exposure Avg. Exposure Day Integrated Additional feeds Replays Impressions (mins) Per Viewer (mins) D0 2,560 0 268 9,882 95,349 19.07 D1 16,986 16,926 8,929 39,400 1,291,206 75.84 D2 18,933 20,801 9,672 38,413 1,557,563 95.08 D3 17,468 19,101 8,890 36,633 1,486,285 94.65 D4 13,809 17,453 8,576 33,162 1,366,272 90.95

69,756 74,281 36,335 163,004 5,796,675

Key Trends

§  Online viewing continues to grow §  25% to 50% per annum

§  Mobile viewing share is increasing §  20% now rising to 40% of viewing share

§  Live streaming viewing time between 25 to 35 mins.

Key Trends