ev bikes strategy to corporate business development, marketing and branding

21
January 2014 Corporate presentation 2-wheels mobility

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an overall strategy to position a premium ev bike brand offering new services to corporation and business community.

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Page 1: ev bikes strategy to corporate business development, marketing and branding

January 2014

Corporate presentation 2-wheels mobility

Page 2: ev bikes strategy to corporate business development, marketing and branding

identityresnova and its origins

in the automotive since 1859

(as part of the V. Orlandi group)

to pollution reduction

from mechanics from transport

to mobility

Page 3: ev bikes strategy to corporate business development, marketing and branding

vision resnova and mobility

on the edge of innovation for 2 & 4 wheel mobility

Page 4: ev bikes strategy to corporate business development, marketing and branding

values

accessibility sustainability

practicality

innovation safety design

resnova for mobility

Page 5: ev bikes strategy to corporate business development, marketing and branding

competencespeople and passions

mobility

engineeringsustainability

managementcommunications

Page 6: ev bikes strategy to corporate business development, marketing and branding

productsinnovation on 2 wheels

Page 7: ev bikes strategy to corporate business development, marketing and branding

partnerexpertise and global outreach

A Journey Redefined

Page 8: ev bikes strategy to corporate business development, marketing and branding

the conceptplanned for B2B

product range

service range

consultancy

Page 9: ev bikes strategy to corporate business development, marketing and branding

for corporate mobilitye-bike as a solution

as a vehicle that favours individual mobility and accessibility

as a means for internal mobility within large industrial sites or

retails parks

as a system for both internal and external micrologistics

needs

as a solution for corporate bike sharing

Page 10: ev bikes strategy to corporate business development, marketing and branding

for the fleete-bike as an integration

to balance the corporate fleet on short range mobility needs

to reduce environmental footprint without reducing mobility

as a cost saving solution

as asset for corporate events and the retail network

Page 11: ev bikes strategy to corporate business development, marketing and branding

for employee engagemente-bike as a platform

as a benefit and incentivo for the management

as a tool to facilitate wellness programmes and contribute to a healthy lifestyle

as a resource to change management programmes and activation plans

as a solutions for teambuilding sessions and managerial trainings

as a service in renting for corporate families and employees

Page 12: ev bikes strategy to corporate business development, marketing and branding

for the retaile-bike as a tool

as a mobility service for the network’s employees and/or clients

as a commercial product for sales differentiation

as a benefit for dealers/subsidiaries/partners

for loyalty programmes as am innovative and differentiating product range

as a communications asset

Page 13: ev bikes strategy to corporate business development, marketing and branding

for sustainability e-bike as diversity

as a CSR engagement and initiative

to favour accessibility and social inclusion

as a thematic area of experience in training sessions

to sensitise and involve corporate population on material issues e.g. environment,

healthiness, changing lifestyle, …

as a service for local communities

Page 14: ev bikes strategy to corporate business development, marketing and branding

e-bike

emotional experiential electric

Page 15: ev bikes strategy to corporate business development, marketing and branding

has chosen

Page 16: ev bikes strategy to corporate business development, marketing and branding

the proposalstudied for the B2B

world of business

automotive & fleet

tourism & hospitality

events & exhibitions

Page 17: ev bikes strategy to corporate business development, marketing and branding

range of products A2B customised on organisational needs

short/long term renting services (conventions, events or as an

integration to fleets, for corporate bike sharing)

advisoring i.e. corporate mobility analysis and planning of dedicate

services

experiential training sessions for teambuilding and outdoors

change management projects and activation strategies

in partnership

con:

the proposal e-bike for the world of business

Page 18: ev bikes strategy to corporate business development, marketing and branding

courtesy bike for customers during car service

commercial differentiation through the introduction of A2B product range

setting up of a display corner with A2B brand design and/or in co-marketing

short/long term renting service on client’s needs

for the business organisation in itself (see e-bike for the world of business)

the proposal e-bike for automotive & fleet

Page 19: ev bikes strategy to corporate business development, marketing and branding

courtesy bike for guests during accommodation

short/long term renting service on customers’ needs

organisation of thematic cyclo-tourism experiences (with standard itineraries or

bespoke)

sales opportunities upon request

for the business organisation in itself (see e-bike for the world of business)

the proposal e-bike for tourism & hospitality

Page 20: ev bikes strategy to corporate business development, marketing and branding

courtesy bike for guests and participants

communication asset using e-bike as media

organisation of entertainment sessions for guests/participants

the proposal e-bike for events & exhibitions

Page 21: ev bikes strategy to corporate business development, marketing and branding

!

Resnova srl a socio unico Via Quinzano, 3 25020 - Flero - Brescia IT T. +39.030.3539079 - F. +39.030.9583111 Distributore esclusivo A2B Italia www.wearea2b.com !Karin Fischer, Business Partner [email protected] Carlo Iacovini Senior Business Manager [email protected] Claudio Mascialino Owner [email protected] !