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Page 1: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

Eva Soukal.comArt Director

PERMANENT SKILLS

ONPOINT

Page 2: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

Ever wanted to sleep in Tauntaun or eat unicorn meat? Now you can. You don't have to hide your geekdom anymore. Embrace it and be proud that every time you see a box, you think Schrödinger. Our campaign will make you proud being a geek.

ThinkGeek

Eva Soukal.comEDUCATION2012 Academy of Art University, San Francisco, CA, BFA Advertising

2001 University of Jan Evangelista Purkyne, Czech Republic, 2 yrs MA Psychology

EXPERIENCE2012 Leaping Llama Labs, Redmond, WA

Art Director

2004 - 2007 Compassionate Care, Binghamton, NY

Independent Living Skills Trainer

2003 - 2004 Global Publications, Binghamton, NY

Shipping Manager

SKILLSHTML/CSS + Flash, Adobe Creative Suite

ACHIEVEMENTS2011: Academy of Art University: Student Show

2011: Tongal.com Advertising Contest: Office Team TV spot

1999: Fatal War, Gumruch Publishing: short story, Ideal Day

LANGUAGESEnglish, Czech, and basic Eskimo survival phrases

INTERESTSGraphic novels, Czech poetry, filmmaking

732 599 0127 [email protected]

Page 3: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

Ever wanted to sleep in Tauntaun or eat unicorn meat? Now you can. You don't have to hide your geekdom anymore. Embrace it and be proud that every time you see a box, you think Schrödinger. Our campaign will make you proud being a geek.

ThinkGeek

Page 4: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

PRINT | ThinkGeek

EMBRACE YOUR INNER GEEK

Would you trade your mom for a mother board? Do you void warranties in style? We have the gadgets,

tools, shirt, and toys that are sure to satisfy your inner geek. Visit us online at ThinkGeek.com.

Page 5: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

PRINT | ThinkGeek

EMBRACE YOUR INNER GEEK

Do you have chemistry with chemistry? We certainly do. From mugs, books, shirt and tools

to anything your inner geek would love to experiment with. Visit us online at ThinkGeek.com.

Page 6: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

PRINT | ThinkGeek

EMBRACE YOUR INNER GEEK

Whether you want to survive 2012, the zombie apocalypse or your finals, we can help. From books and games to

toys and tools, we have everything you need to make your inner geek happy. Visit us online at ThinkGeek.com.

Page 7: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

gamer

programmer

scientist

AMBIENT | ThinkGeek

Page 8: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

WEB BANNER | ThinkGeek

Page 9: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

Many people consider themselves vegetarians and yet, they still eat fish. But meat is meat and fish are animals. Our campaign Save a fish, save a life is targeted at them, helping them make their final step towards vegetarianism.

PETA

Page 10: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

PRINT | Peta

they

call it

tuna

SAVE a LIFESAVE a FISH

StEAK

f0R a R

eas0n

If you eat fish, you eat animals. They feel pain just like mammals, they are capable of learning and form basic social relationships. Should we ignore them only because we can’t hear their screams? Save a fish, save a life.

learn more at SAVE a FISH.com

Page 11: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

PRINT | Peta

they

call it

tuna

SAVE a LIFESAVE a FISH

StEAK

f0R a R

eas0n

If you eat fish, you eat animals. They feel pain just like mammals, they are capable of learning and form basic social relationships. Should we ignore them only because we can’t hear their screams? Save a fish, save a life.

learn more at SAVE a FISH.com

PRINT | Peta

VEGEtARIANS

there’s s0mething fishy

that eat meat

Ab0Ut

SAVE a LIFESAVE a FISH

If you eat fish, you eat animals. They live, feel pain, and bleed like the rest of us. Don’t support an industry that kills billions of them every year. Save a fish, save a life.

learn more at SAVE a FISH.com

Page 12: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

PRINT | Peta

I’d Killf0r sushi

SAVE a LIFESAVE a FISH

If you eat fish, you support an industry that kills billions of animals every year. The fish are yanked out of the water, their gills collapse and they suffocate, if not, they are crushed or bled to death. Don’t ignore them just because they don’t scream. Save a fish, save a life.

learn more at SAVE a FISH.com

If you eat fish, you eat animals. They suffer when their gills collapse and they suffocate. Don’t ignore them only because they look peaceful. Save a fish, save a life.

learn more at SAVE a FISH.com

Page 13: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

SAVE a FISH.c0msave a life

Release this fish back to the ocean

HAND-OUTS | Peta

Page 14: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

MICROSITE | Peta

Save a fish, literally.

Find out why you should care and pledge to go vegetarian. Log in with your Facebook account and release the saved fish into your virtual ocean. Every week that you stay vegetarian, add one more.

Find your friends, vegetarian recipes and local restaurants, discuss the issues and check out the oceans of others… then share yours with tour friends.

why y0u sh0uld care

fish-friendly RECiPES

best restaurants

discuss the issue

tell y0ur friends

share y0ur 0cean

Mark j0nes

save a fish save a life

It has been 49 days since your pledge.

You have already saved 6 fish and

you have converted 4 of your friends.

You tried 3 vegeratian restaurants

and 6 new recipes. Way to go!

see y0ur 0cean

carmen

Mark’s 0cean

stephanie

nancy

wendy

peggy

anastasia

released 5 days ago

why y0u sh0uld care

fish-friendly RECiPES

best restaurants

discuss the issue

tell y0ur friends

share y0ur 0cean

save a fish save a life

Page 15: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

Full Circle delivers more than fresh produce to your doorstep. They deliver the farm experience and help the busy Seattleite parents teach their kids where their food’s actually coming from.

Full Circle

Page 16: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

AMBIENT | Full Circle

Branded picnic tables in locations where Full Circle delivers fruits and vegetables.

Check in. Check your results. Share the location.

Play the games

Talk to the parents

Watch the real carrots growand learn about them

Page 17: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

AMBIENT | Full Circle

Branded picnic tables in locations where Full Circle delivers fruits and vegetables.

Check in. Check your results. Share the location.

Play the games

Talk to the parents

Watch the real carrots growand learn about them

APP | Full Circle

For example, the first week in April is all about beans. Every child will receive a bag of beans (a lot of small ones and one big lima bean) and that week’s app will teach them about the life cycle of the bean, they will grow one on the window, they will make a craft, play a game, and cook black bean quesadillas.

W H A T I S I T ? G E T C R A F T I N G S O R T I T O U T G E T C O O K I N GW H A T I S I T ? G E T C R A F T I N G S O R T I T O U T G E T C O O K I N G W H A T I S I T ? G E T C R A F T I N G S O R T I T O U T G E T C O O K I N G W H A T I S I T ? G E T C R A F T I N G S O R T I T O U T G E T C O O K I N G

Beans are a global crop, cultivated worldwide. They are native to six of the seven continents. They grow

quickly, adapt easily, are versatile, and are highly nutritious. They are inexpensive and healthy. They are

low in fat, and high in protein and fiber. They are rich in calcium, potassium, iron and magnesium. The

ultimate food.

All beans are part of a class of vegetables known as legumes. They are annual plants that grow either as

vines or as bushes. Inside every bean is a tiny plant embryo waiting for the right time and conditions to

emerge. During the process of germination this tiny plant finds its way out of the bean seed to start the

process of growth and transformation. Bean seeds may appear lifeless but they are filled with life.

The beans have three needs that must be met before they can successfully grow: water, soil (or seed

starter, cotton, paper towel) and warmth/light.

During the first stage of germination, when all three needs have been provided, the seed begins to absorb

the water. This water activates an enzyme that causes the embryo to grow. The food inside the seed feeds

the embryo during this phase. When it reaches a stage where it is too large to be contained inside the

seed any longer the seed coat bursts and a root shoot pops out. This root is followed by a shoot that

eventually becomes the stem and leaves of the bean plant. Once leaves form the seedling begins the

process of photosynthesis and no longer relies on the seed for its food. When the seedling forms two to

three leaves it is mature enough to be transplanted in its garden home.

B e a n M a n d a l a

T A K E A P I C T U R E

o f y o u r s

Mandala comes from Hinduism and it means circle. Or more precisely, circular geometrical

designs that help meditation. It starts with a center and then there is a maze or shapes and

lines that follow it outside.

Try to make one, using beans and glue. When you are don, take a picture of it and post it

online for a chance to win a cool T-shirt.

W h a t c o m e s fi r s t ? B l a c k B e a n Q u e s a d i l l a

I N G R E D I E N T S

* 2 c u p s o f c o o k e d b l a c k b e a n s * 1 / 3 c u p s a l s a * 1 / 4 c u p c h o p p e d c i l a n t r o * 2 s m a l l R o m a t o m a t o e s , d i c e d * 2 c u p s o f c h o p p e d b a b y s p i n a c h * 1 c u p s h r e d d e d c h e e s e * 4 t o r ti l l a s

D I R E C T I O N S

* M a s h t h e b e a n s , s ti r i n t h e s a l s a , c i l a n t r o , a n d t o m a t o e s* S p r e a d 1 / 2 c u p o f t h e b e a n m i x t u r e o n o n e h a l f o f e a c h t o r ti l l a* T o p e a c h t o r ti l l a w i t h s p i n a c h a n d c h e e s e* F o l d e a c h t o r ti l l a i n h a l f* C o o k o n m e d i u m h e a t , 1 - 2 a t a ti m e o n a l a r g e s k i l l e t , t u r n i n g t o b r o w n b o t h s i d e s* T h e q u e s a d i l l a s a r e d o n e w h e n t h e y a r e b r o w n e d a n d t h e c h e e s e i s m e l t e d* S e r v e w i t h b r o w n r i c e o r r o a s t e d p o t a t o e s* E n j o y !

Year@ the Farm

Page 18: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

PRINT | Full Circle

We do. We have been growing it our whole life

Now, we deliver it to you along with a real life farm

experience through our Year @ the Farm program for

children 0-12. Try it out. They’re going to love it

F R O M O U R F A M I L Y T O Y O U R S

C u t i t o u t .

F i n d t h e m a t c h i n g p a i r s .

T a k e a p i c t u r e o f i t .

S e n d i t t o f r u i t @ f u l l c i r c l e . c o m

G e t a f r e e b o x o f f r u i t s a n d v e g g i e s .

D o y o u k n o w t h e f r u i t i n s i d e a n d o u t ?

Page 19: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

AMBIENT | Full Circle

Experience the Year @ The Farm in your neighborhood. Local artists (and volunteers) will transfer a sidewalk into a vegetable playground for the kids of all ages.

Check in and promote it among your friends.

Count the peas & Squish the tomatoes Hop the pod Jump the onion Follow the bean

Page 20: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

Bikes are fun but in Africa they are more than that, they are a necessity. That’s why BBP teaches locals to build them themselves, using ever-present and cheap resource: bamboo. We raise awareness by Bushmen-inspired posters and you raise awareness and money by biking.

Bamboo Bike Project

Page 21: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

INTEGRATED | Bamboo Bike Project

Imagine raising money for locals in Africa by doing the same thing you do every day–biking. Well, now yu can. Introducing Bamboo Bike Project.

Just choose one of the BBP routes on RunKeeper (on a website or on your phone) and add it to your favorite routes.

bbp

Raised: $85

Raised: $12

Raised: $24.8

Raised: $116

Raised: $13.5

Page 22: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

INTEGRATED | Bamboo Bike Project

EMBRACE YOUR INNER GEEK

Whenever you bike it you can choose how much money you will donate for each mile you bike.

I did it! I biked the Gassworks to Museum of Flight Trail in 2.3 hours and got my 1st Gold award! I checked in at all points along the 33 mile-long trail and donated $1.90 to Bamboo Bike Project. Awesome afternoon, and pretty useful… more bikes for Africa and more trail for me. Check it out guys!

What’s on your mind?

James Smith

3 hours ago Like Comment

.

. .

View all 6 comments

News Feed 19Top News Most Recent

Share: Status Questions Photo Link Video

19 out of 19 check points (better than 15%)

2.3 hours (faster than 82%)

$1.90 donation (more than 45%)

.

You can then compare your time to the others who biked it and post your results (and trophies) on Facebook.

You also get to know Africa a little better every time you do…you receive postcards, pictures and videos, articles and other interesting stuff…which you can share with your friends or save to your African diary which can be then downloaded as an e-book or printed out as a real guidebook.

Choose your

DONATION per mile

SKIPfor now

Page 23: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

POSTER | Bamboo Bike ProjectILLUSTRATION: Catherine Bassova

bamboobike.org

and angry zebrasHarness ing the power o f BAMBOO

to save girls from lack of education

Some people don’t want to go to a school that’s far away. Others can’t.

Bamboo bikes are cheap, durable, and can handle any 2-hour-long trip

in a quarter of the time. And since every year of the girl’s secondary school

boosts her wages by 25%, she can have a better life even after she

outgrows the bike and passes it to her siblings. That’s bamboo bike project.

Page 24: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

POSTER | Bamboo Bike Project

bamboobike.org

and family gatheringsFreeing the power of BAMBOO to fight unemployment

Getting a job in Africa is difficult. And walking for hours to get to it does not make it easier. Bamboo bikes

help people get to their jobs faster. They also help them get their 100-pounds of crops to the market or carry

people for a small fee. And since they are built by locals, people benefit from them even before they put

them together. That’s bamboo bike project.

ILLUSTRATION: Catherine Bassova

Page 25: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

POSTER | Bamboo Bike Project

bamboobike.org

Some people don’t want to go to school that’s far away. Others can’t. Bamboo bikes

are cheap, durable, and can handle any 2-hour-long trip in quarter the time. And

since every year of the girl’s secondary school boosts her wages by 25%, she can

have a better life even after she outgrows the bike and passes it to her siblings.

That’s bamboo bike project.

bamboobike.org

Releasing the power of BAMBOO to take medications to sick childrenand girls on dates

We can’t change the fact that kids get sick. But we can help doctors get to them in time. Bamboo bikes

are cheap, fast, and durable. They can carry doctors and medications to even the most remote villages.

And as a result, four times more children can be saved each day. That’s bamboo bike project.

ILLUSTRATION: Catherine Bassova

Page 26: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

Green Dog NaturalsDoes your dog need more exercise, discipline, or play dates? Does he need to lose weight or is he easily bored and needs new tricks to keep him busy? We help you fill all of these needs.

Page 27: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

INTEGRATED | Green Dog Naturals

Microsite that helps you set new goals for you and for your dog. You can choose category that best suits you, track your progress, challenge your friends, view and share results.

Earn badges and customized coupons for the goals you reach.

Browse the different goals, see who has already reached them and preview their journals, choose one you want to accept or challenge your friends to do it on ) by donating money to

Track your progress with our smartphone app. Take pictures, videos, track your walks, check in at dog parks. Then combine it all into a beautiful scrapbook that you can share with your friends or print out as a photobook.

Page 28: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

INTEGRATED | Green Dog Naturals

See the goals your dog is working on and the ones you plan on starting with him in the future.

Track the walks with RunKeeper or check-in at dog parks through Foursquare.

Take pictures and videos. Share them and save them for your scrapbook.

Page 29: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

AMBIENT | Green Dog Naturals

Or use it as a photo op and share it with your friends

Let me teach himhow to sit properly

greendog.com/sit

2D dog statues that help other dogs to achieve their goals.

Scan the tag Watch a video on how to teach your dog Follow it Upload video or photo Earn a badge

Page 30: Eva Soukalevasoukal.com/portfolio/Eva_Soukal_Book.pdfEva Soukal.com EDUCATION 2012 Academy of Art University, San Francisco, CA, BFA Advertising 2001 University of Jan Evangelista

PRINT | Green Dog Naturals

Scratchand

Sniff

Scan the QR code to see

what card games you

can teach your dog.

helping your dog reach his goals

YOU

HE

S