eva soukalevasoukal.com/portfolio/eva_soukal_book.pdfeva soukal.com education 2012 academy of art...
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Ever wanted to sleep in Tauntaun or eat unicorn meat? Now you can. You don't have to hide your geekdom anymore. Embrace it and be proud that every time you see a box, you think Schrödinger. Our campaign will make you proud being a geek.
ThinkGeek
Eva Soukal.comEDUCATION2012 Academy of Art University, San Francisco, CA, BFA Advertising
2001 University of Jan Evangelista Purkyne, Czech Republic, 2 yrs MA Psychology
EXPERIENCE2012 Leaping Llama Labs, Redmond, WA
Art Director
2004 - 2007 Compassionate Care, Binghamton, NY
Independent Living Skills Trainer
2003 - 2004 Global Publications, Binghamton, NY
Shipping Manager
SKILLSHTML/CSS + Flash, Adobe Creative Suite
ACHIEVEMENTS2011: Academy of Art University: Student Show
2011: Tongal.com Advertising Contest: Office Team TV spot
1999: Fatal War, Gumruch Publishing: short story, Ideal Day
LANGUAGESEnglish, Czech, and basic Eskimo survival phrases
INTERESTSGraphic novels, Czech poetry, filmmaking
732 599 0127 [email protected]
Ever wanted to sleep in Tauntaun or eat unicorn meat? Now you can. You don't have to hide your geekdom anymore. Embrace it and be proud that every time you see a box, you think Schrödinger. Our campaign will make you proud being a geek.
ThinkGeek
PRINT | ThinkGeek
EMBRACE YOUR INNER GEEK
Would you trade your mom for a mother board? Do you void warranties in style? We have the gadgets,
tools, shirt, and toys that are sure to satisfy your inner geek. Visit us online at ThinkGeek.com.
PRINT | ThinkGeek
EMBRACE YOUR INNER GEEK
Do you have chemistry with chemistry? We certainly do. From mugs, books, shirt and tools
to anything your inner geek would love to experiment with. Visit us online at ThinkGeek.com.
PRINT | ThinkGeek
EMBRACE YOUR INNER GEEK
Whether you want to survive 2012, the zombie apocalypse or your finals, we can help. From books and games to
toys and tools, we have everything you need to make your inner geek happy. Visit us online at ThinkGeek.com.
gamer
programmer
scientist
AMBIENT | ThinkGeek
WEB BANNER | ThinkGeek
Many people consider themselves vegetarians and yet, they still eat fish. But meat is meat and fish are animals. Our campaign Save a fish, save a life is targeted at them, helping them make their final step towards vegetarianism.
PETA
PRINT | Peta
they
call it
tuna
SAVE a LIFESAVE a FISH
StEAK
f0R a R
eas0n
If you eat fish, you eat animals. They feel pain just like mammals, they are capable of learning and form basic social relationships. Should we ignore them only because we can’t hear their screams? Save a fish, save a life.
learn more at SAVE a FISH.com
PRINT | Peta
they
call it
tuna
SAVE a LIFESAVE a FISH
StEAK
f0R a R
eas0n
If you eat fish, you eat animals. They feel pain just like mammals, they are capable of learning and form basic social relationships. Should we ignore them only because we can’t hear their screams? Save a fish, save a life.
learn more at SAVE a FISH.com
PRINT | Peta
VEGEtARIANS
there’s s0mething fishy
that eat meat
Ab0Ut
SAVE a LIFESAVE a FISH
If you eat fish, you eat animals. They live, feel pain, and bleed like the rest of us. Don’t support an industry that kills billions of them every year. Save a fish, save a life.
learn more at SAVE a FISH.com
PRINT | Peta
I’d Killf0r sushi
SAVE a LIFESAVE a FISH
If you eat fish, you support an industry that kills billions of animals every year. The fish are yanked out of the water, their gills collapse and they suffocate, if not, they are crushed or bled to death. Don’t ignore them just because they don’t scream. Save a fish, save a life.
learn more at SAVE a FISH.com
If you eat fish, you eat animals. They suffer when their gills collapse and they suffocate. Don’t ignore them only because they look peaceful. Save a fish, save a life.
learn more at SAVE a FISH.com
SAVE a FISH.c0msave a life
Release this fish back to the ocean
HAND-OUTS | Peta
MICROSITE | Peta
Save a fish, literally.
Find out why you should care and pledge to go vegetarian. Log in with your Facebook account and release the saved fish into your virtual ocean. Every week that you stay vegetarian, add one more.
Find your friends, vegetarian recipes and local restaurants, discuss the issues and check out the oceans of others… then share yours with tour friends.
why y0u sh0uld care
fish-friendly RECiPES
best restaurants
discuss the issue
tell y0ur friends
share y0ur 0cean
Mark j0nes
save a fish save a life
It has been 49 days since your pledge.
You have already saved 6 fish and
you have converted 4 of your friends.
You tried 3 vegeratian restaurants
and 6 new recipes. Way to go!
see y0ur 0cean
carmen
Mark’s 0cean
stephanie
nancy
wendy
peggy
anastasia
released 5 days ago
why y0u sh0uld care
fish-friendly RECiPES
best restaurants
discuss the issue
tell y0ur friends
share y0ur 0cean
save a fish save a life
Full Circle delivers more than fresh produce to your doorstep. They deliver the farm experience and help the busy Seattleite parents teach their kids where their food’s actually coming from.
Full Circle
AMBIENT | Full Circle
Branded picnic tables in locations where Full Circle delivers fruits and vegetables.
Check in. Check your results. Share the location.
Play the games
Talk to the parents
Watch the real carrots growand learn about them
AMBIENT | Full Circle
Branded picnic tables in locations where Full Circle delivers fruits and vegetables.
Check in. Check your results. Share the location.
Play the games
Talk to the parents
Watch the real carrots growand learn about them
APP | Full Circle
For example, the first week in April is all about beans. Every child will receive a bag of beans (a lot of small ones and one big lima bean) and that week’s app will teach them about the life cycle of the bean, they will grow one on the window, they will make a craft, play a game, and cook black bean quesadillas.
W H A T I S I T ? G E T C R A F T I N G S O R T I T O U T G E T C O O K I N GW H A T I S I T ? G E T C R A F T I N G S O R T I T O U T G E T C O O K I N G W H A T I S I T ? G E T C R A F T I N G S O R T I T O U T G E T C O O K I N G W H A T I S I T ? G E T C R A F T I N G S O R T I T O U T G E T C O O K I N G
Beans are a global crop, cultivated worldwide. They are native to six of the seven continents. They grow
quickly, adapt easily, are versatile, and are highly nutritious. They are inexpensive and healthy. They are
low in fat, and high in protein and fiber. They are rich in calcium, potassium, iron and magnesium. The
ultimate food.
All beans are part of a class of vegetables known as legumes. They are annual plants that grow either as
vines or as bushes. Inside every bean is a tiny plant embryo waiting for the right time and conditions to
emerge. During the process of germination this tiny plant finds its way out of the bean seed to start the
process of growth and transformation. Bean seeds may appear lifeless but they are filled with life.
The beans have three needs that must be met before they can successfully grow: water, soil (or seed
starter, cotton, paper towel) and warmth/light.
During the first stage of germination, when all three needs have been provided, the seed begins to absorb
the water. This water activates an enzyme that causes the embryo to grow. The food inside the seed feeds
the embryo during this phase. When it reaches a stage where it is too large to be contained inside the
seed any longer the seed coat bursts and a root shoot pops out. This root is followed by a shoot that
eventually becomes the stem and leaves of the bean plant. Once leaves form the seedling begins the
process of photosynthesis and no longer relies on the seed for its food. When the seedling forms two to
three leaves it is mature enough to be transplanted in its garden home.
B e a n M a n d a l a
T A K E A P I C T U R E
o f y o u r s
Mandala comes from Hinduism and it means circle. Or more precisely, circular geometrical
designs that help meditation. It starts with a center and then there is a maze or shapes and
lines that follow it outside.
Try to make one, using beans and glue. When you are don, take a picture of it and post it
online for a chance to win a cool T-shirt.
W h a t c o m e s fi r s t ? B l a c k B e a n Q u e s a d i l l a
I N G R E D I E N T S
* 2 c u p s o f c o o k e d b l a c k b e a n s * 1 / 3 c u p s a l s a * 1 / 4 c u p c h o p p e d c i l a n t r o * 2 s m a l l R o m a t o m a t o e s , d i c e d * 2 c u p s o f c h o p p e d b a b y s p i n a c h * 1 c u p s h r e d d e d c h e e s e * 4 t o r ti l l a s
D I R E C T I O N S
* M a s h t h e b e a n s , s ti r i n t h e s a l s a , c i l a n t r o , a n d t o m a t o e s* S p r e a d 1 / 2 c u p o f t h e b e a n m i x t u r e o n o n e h a l f o f e a c h t o r ti l l a* T o p e a c h t o r ti l l a w i t h s p i n a c h a n d c h e e s e* F o l d e a c h t o r ti l l a i n h a l f* C o o k o n m e d i u m h e a t , 1 - 2 a t a ti m e o n a l a r g e s k i l l e t , t u r n i n g t o b r o w n b o t h s i d e s* T h e q u e s a d i l l a s a r e d o n e w h e n t h e y a r e b r o w n e d a n d t h e c h e e s e i s m e l t e d* S e r v e w i t h b r o w n r i c e o r r o a s t e d p o t a t o e s* E n j o y !
Year@ the Farm
PRINT | Full Circle
We do. We have been growing it our whole life
Now, we deliver it to you along with a real life farm
experience through our Year @ the Farm program for
children 0-12. Try it out. They’re going to love it
F R O M O U R F A M I L Y T O Y O U R S
C u t i t o u t .
F i n d t h e m a t c h i n g p a i r s .
T a k e a p i c t u r e o f i t .
S e n d i t t o f r u i t @ f u l l c i r c l e . c o m
G e t a f r e e b o x o f f r u i t s a n d v e g g i e s .
D o y o u k n o w t h e f r u i t i n s i d e a n d o u t ?
AMBIENT | Full Circle
Experience the Year @ The Farm in your neighborhood. Local artists (and volunteers) will transfer a sidewalk into a vegetable playground for the kids of all ages.
Check in and promote it among your friends.
Count the peas & Squish the tomatoes Hop the pod Jump the onion Follow the bean
Bikes are fun but in Africa they are more than that, they are a necessity. That’s why BBP teaches locals to build them themselves, using ever-present and cheap resource: bamboo. We raise awareness by Bushmen-inspired posters and you raise awareness and money by biking.
Bamboo Bike Project
INTEGRATED | Bamboo Bike Project
Imagine raising money for locals in Africa by doing the same thing you do every day–biking. Well, now yu can. Introducing Bamboo Bike Project.
Just choose one of the BBP routes on RunKeeper (on a website or on your phone) and add it to your favorite routes.
bbp
Raised: $85
Raised: $12
Raised: $24.8
Raised: $116
Raised: $13.5
INTEGRATED | Bamboo Bike Project
EMBRACE YOUR INNER GEEK
Whenever you bike it you can choose how much money you will donate for each mile you bike.
I did it! I biked the Gassworks to Museum of Flight Trail in 2.3 hours and got my 1st Gold award! I checked in at all points along the 33 mile-long trail and donated $1.90 to Bamboo Bike Project. Awesome afternoon, and pretty useful… more bikes for Africa and more trail for me. Check it out guys!
What’s on your mind?
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19 out of 19 check points (better than 15%)
2.3 hours (faster than 82%)
$1.90 donation (more than 45%)
.
You can then compare your time to the others who biked it and post your results (and trophies) on Facebook.
You also get to know Africa a little better every time you do…you receive postcards, pictures and videos, articles and other interesting stuff…which you can share with your friends or save to your African diary which can be then downloaded as an e-book or printed out as a real guidebook.
Choose your
DONATION per mile
SKIPfor now
POSTER | Bamboo Bike ProjectILLUSTRATION: Catherine Bassova
bamboobike.org
and angry zebrasHarness ing the power o f BAMBOO
to save girls from lack of education
Some people don’t want to go to a school that’s far away. Others can’t.
Bamboo bikes are cheap, durable, and can handle any 2-hour-long trip
in a quarter of the time. And since every year of the girl’s secondary school
boosts her wages by 25%, she can have a better life even after she
outgrows the bike and passes it to her siblings. That’s bamboo bike project.
POSTER | Bamboo Bike Project
bamboobike.org
and family gatheringsFreeing the power of BAMBOO to fight unemployment
Getting a job in Africa is difficult. And walking for hours to get to it does not make it easier. Bamboo bikes
help people get to their jobs faster. They also help them get their 100-pounds of crops to the market or carry
people for a small fee. And since they are built by locals, people benefit from them even before they put
them together. That’s bamboo bike project.
ILLUSTRATION: Catherine Bassova
POSTER | Bamboo Bike Project
bamboobike.org
Some people don’t want to go to school that’s far away. Others can’t. Bamboo bikes
are cheap, durable, and can handle any 2-hour-long trip in quarter the time. And
since every year of the girl’s secondary school boosts her wages by 25%, she can
have a better life even after she outgrows the bike and passes it to her siblings.
That’s bamboo bike project.
bamboobike.org
Releasing the power of BAMBOO to take medications to sick childrenand girls on dates
We can’t change the fact that kids get sick. But we can help doctors get to them in time. Bamboo bikes
are cheap, fast, and durable. They can carry doctors and medications to even the most remote villages.
And as a result, four times more children can be saved each day. That’s bamboo bike project.
ILLUSTRATION: Catherine Bassova
Green Dog NaturalsDoes your dog need more exercise, discipline, or play dates? Does he need to lose weight or is he easily bored and needs new tricks to keep him busy? We help you fill all of these needs.
INTEGRATED | Green Dog Naturals
Microsite that helps you set new goals for you and for your dog. You can choose category that best suits you, track your progress, challenge your friends, view and share results.
Earn badges and customized coupons for the goals you reach.
Browse the different goals, see who has already reached them and preview their journals, choose one you want to accept or challenge your friends to do it on ) by donating money to
Track your progress with our smartphone app. Take pictures, videos, track your walks, check in at dog parks. Then combine it all into a beautiful scrapbook that you can share with your friends or print out as a photobook.
INTEGRATED | Green Dog Naturals
See the goals your dog is working on and the ones you plan on starting with him in the future.
Track the walks with RunKeeper or check-in at dog parks through Foursquare.
Take pictures and videos. Share them and save them for your scrapbook.
AMBIENT | Green Dog Naturals
Or use it as a photo op and share it with your friends
Let me teach himhow to sit properly
greendog.com/sit
2D dog statues that help other dogs to achieve their goals.
Scan the tag Watch a video on how to teach your dog Follow it Upload video or photo Earn a badge
PRINT | Green Dog Naturals
Scratchand
Sniff
Scan the QR code to see
what card games you
can teach your dog.
helping your dog reach his goals
YOU
HE
S