Evaluating Digital Trust with Majestic

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Post on 11-Aug-2014

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In online campaigns, you need to make bib choices thousands of times a day, based SOLELY on the data provided by the Ad Network delivering the campaign. Is there a better way to evaluate Page Trust at scale?

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Evaluating Digital Advertising Paths at Scale @Dixon_Jones @MajesticSEO What we will cover Issues with using Ad-Networks to provide PPC & traffic metrics Issues comparing paid campaigns across different media types A different approach to measuring Quality pre-launch A different approach to measuring Context pre-launch A Different approach to tracking success post launch (This presentation is NOT about Privacy.) EU & Cookie Law ISPs & GCHQ Google & NSA Facebook & the CIA Chinese Hackers Banks and Savings Everyone & Prism PRISM reopened a shallow wound for marketers The Problem The Problem Make an Impact in your presentations by adding some themedPowerPoint animations. The Problem Make an Impact in your presentations by adding some themedPowerPoint animations. Advertisers are being asked to trust the Network they are paying Does that make us Smile or Scream? And it is not just Networks youre being asked to trust It is also People Who do you think has most Klout? And its not just People you are being asked to trust It is also Technologies Trust is not always clear Alexa Majestic Million Moz Trust Page Rank Klout SE Quake / SEMRush Tweets/Likes/ G+ Scores Compete.com Some Toolbar Options to help The problem in online paid search is that this question is asked on every impression! Do we trust this scenario enough to advertise right here? Right now? The Problem The Question: Can we scale Measuring Trust? The User The Context The Influence PPC Pro The Network That has been our quest. Insight at Scale. In the same day, Majestic crawls Well over 2,000,000,000 NEW URLs (and sees 7 billion) Twitter has 500,000,000 Tweets per day on average Whats in a Link? Whats in a Link? Explaining Flow Metrics Explaining Flow Metrics Flowing Trust Through Links 4 10 3 8 ?? ?? Trust Flow. FLOW good data using decay Algorithm LADY GAGA BARACK OBAMA Does this pass the Gaga Test? Hooray! We made it past to second base Trust Flow adds another layer of Trust We can now Compare Digital Assets We Can also SCALE Measuring Trust Compare 100,000 URLs at once People / Apps / Pages All = URLs So if I want to sell Homes in China... Okay Context is the next challenge Next base was convergence The User The Context The Influence Flowing Trust Through Links 4 10 3 8 ?? ?? Topical Trust Flow. FLOW good data using decay Algorithm Flowing TOPICS Through Links LADY GAGA BARACK OBAMA Who is more influential on Twitter? Depends on the Topic! Use Case: Finding Influencers Use Case: Finding Influencers at Scale Also works on Mashable insert Domain URL here Lastly a Word About Measurement Even the best campaign is about Content Good campaigns leave a Legacy. That legacy is also track able Did the campaign move the Needle? Set up Tracking Reports on the landing pages to find out Whats in a Link? Summary Marketers are being conned You need independent data when you spend money Digital Assets come in many forms Links can help understand relationships between assets at scale Knowing context/topics at scale is incredibly powerful Thank You for your time Im @Dixon_Jones from: Please ask for a demo