evaluating your digital impact
TRANSCRIPT
Evaluating your digital impactWorkshop presented at SGSSS Summer School
Edinburgh, 9th June 2015
Part 1 presented by Professor Hazel Hall
http://hazelhall.org
http://slideshare.net/hazelhall
Workshop part 1
Covered here:
1. Consideration of the range of social media tools available to help increase research impact
2. Recommendations on which tools to use for developing an online presence as a researcher
Established impact measures
Bibliometric indicators measure “academic” impact of individuals’ output
Quantity of publications Quantity of citations to those publications Codified in citation databases
Established impact measures
Bibliometric indicators measure “academic” impact
Quantity of publications Quantity of citations to those publications
http://webofknowledge.com
Alternative impact measures
Altmetrics assess the impact of individual output using various criteria across a range of platforms
recommended by others praised by opinion leaders mentioned in social media etc.
downloaded acknowledged included in syllabi quoted in the press cited in policy documents
Judgements of esteem rely on more than “mere” publication record.
Visibility is becoming increasingly important for personal research impact and the reputational benefits that this brings:
Collaboration approaches Speaking invitations Committee service
http://hazelhall.org/2013/07/14/altmetrics-achieving-and-measuring-success-in-communicating-research-in-the-digital-age/
But what about wider impact?Research reach policy action improvements
Take into account target audience(s) preferences for consuming research output
Present output in an way that is accessible to the target audience
Ensure project has high level support
Include target research audience(s) in the execution of the research
Activities to ensure that investment in research deliver social and economic benefit
http://lisresearchcoalition.files.wordpress.com/2012/02/rilies1_report.pdf
But what about wider impact?Research reach policy action improvements
Take into account target audience(s) preferences for consuming research output
Present output in an way that is accessible to the target audience
Ensure project has high level support
Include target research audience(s) in the execution of the research
Activities to ensure that investment in research deliver social and economic benefit
Much of this is about how the work is disseminated, in particular:
output format (content creation) accessibility (sharing)
- and this is where social media come in…
There are lots of places “to be”
(Local profiles)CV services
e.g. LinkedIn
Resource sharing sites e.g. Flickr, Pinterest,
SlideShare, SoundCloud, Vimeo, YouTube
ID services e.g. Orcid, ResearcherID
Profile services e.g. Academia.edu, Google Scholar,
ResearchGate
Blogging and microblogging platforms
e.g. CoverItLive, Medium, Quora, The Conversation, Tumblr, Twitter WordPress
Impact measurement tools e.g. ImpactStory, Klout
Collaboration sites e.g. Citeulike, Mendeley
Social networking sites e.g. Facebook, Google+, Lanyrd
So where should you be?
For wide dissemination of publications ID services (e.g. Orcid, ResearcherID) and research profile
services (e.g. Academia.edu, Google Scholar, ResearchGate)
For wide dissemination of presentations Resource sharing sites (e.g. SlideShare, SoundCloud, Vimeo,
YouTube)
If you are interested in tracking your impact Impact measurement tools (e.g. ImpactStory, Klout)
If you want to keep up to date/others updated Twitter
- and to provide a directory of it all About.me
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So where should you be: essentials?
1. Your CV on LinkedIn ✓2. Your academic identity registered on ID services (e.g. Orcid,
ResearcherID)
So where should you be: essentials?
1. Your CV on LinkedIn ✓2. Your academic identity registered on ID services (e.g. Orcid,
ResearcherID) ✓3. Your publication track record on profile services (e.g. Academia.edu
, Google Scholar, ResearchGate)
So where should you be: essentials?
1. Your CV on LinkedIn ✓2. Your academic identity registered on ID services (e.g. Orcid,
ResearcherID) ✓3. Your publication track record on profile services (e.g. Academia.edu
, Google Scholar, ResearchGate) ✓4. Links to the above from About.me
Should you set up a personal blog?
1. Do you want/need a full “independent” online profile?
2. Do you enjoy writing?
3. Are you prepared to give up your free time to blog regularly?
4. What will be your communications strategy? What will you call your blog? What will it cover? How often will you post to it? How will you direct traffic to it?
Some blog examplesResearch students in the Centre for Social Informatics at Edinburgh Napier University
Frances Ryan: http://justaphd.com @cleverfrances
John Mowbray: http://johnmowbray.org @jmowb_napier
Iris Buunk: http://theknowledgeexplorer.org @irisbuunk
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Blog alternatives
In-house news platform Update function on LinkedIn Ad hoc blogging on Medium, guest contributions to The Conversation
Resources
For further detail on individual services mentioned in this presentation see Using social media to promote your research by Hazel Hall.
The London School of Economics blog Maximising the impact of academic research is well worth following
Sharing the DREaM blueprint gives an account of how social media extended the reach of an AHRC project in 2011/12
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https://theconversation.com/mind-the-gender-gap-why-women-must-still-fight-for-equality-in-science-32923
To end… a commercial break!
Free doctoral colloquium, Monday 22nd June, Aberdeen
Evaluating your digital impactWorkshop presented at SGSSS Summer School
Edinburgh, 9th June 2015
Part 1 presented by Professor Hazel Hall
http://hazelhall.org
http://slideshare.net/hazelhall