For most of my products, I used the same model. The images below show the images from my front cover and contents page. I intended to use the same model for my billboard however I thought the original one I had created was quite strong and still worked I used the same model to have continuity and it helps the customer link the different products together. This is also effective from a marketing perspective as they can easily use the different products to advertise each other such as linking the magazine on the website.

I used the same masthead for each of my products. The images on the left are from my front cover, contents page, double page spread, website and billboard. This shows a distinctive link between each of the products and makes it easily identifiable to customers.

I have kept the same or as similar as possible colour scheme and font styles through out all of my products. I did this for continuity and it allows me to establish a brand and tone for my product and suggest to the readers or future readers what type of fashion will be featured in my product.