Evaluation

By Anthony Richards

The Bands

• Using The Clash will help HMV because it will depict the shop as rebellious while also showing that it has a healthy respect for the classics of music. This is good because people want a music shop that has knowledge of classic music.

• This band will help HMV because The Verve are alternative and this will show consumers that HMV is slightly different and a cool place to get music.

• I am also using the Sex Pistols “Never Mind the Bollocks”. This helps HMV by shocking people. A bag with “sex” and “bollocks” on it will grab more attention than putting an RnB artist on the front. The colour scheme is also provocative, so will force people to look at it.

Step One

• I created my bag on Adobe Photoshop CS5.1.• I first selected “international paper” and

selected the correct measurements (256x226mm).

Step 2

• I wanted to create a very clear-cut version of this album because the original photo was very blurred. I also thought that it had a very distinctive colour scheme that would garner attention. To achieve this, I decided to use Rotoscope.

• I put a picture of the original London Calling album cover on Photoshop.

• I then reduced the opacity.

Step 3

• I then used the paintbrush tool to trace over the original image to create a clipping mask.

• When this was completed, I coloured the image.

Step 4

• After that, I recreated the original “Never Mind the Bollock, Here’s the Sex Pistols” cover by colouring with the “paintbrush” tool and using the “layer via copy” tool.

Step 5

• I got a picture of Che Guevara and then added the HMV logo to it. To create the side of the bag. I used this image because he is a well-known revolutionary and this fitted with the punk/pop art aesthetic I was trying to achieve.

Step 6

• For the underside of the bag, I acquired a picture of Sid Vicious and then painted “Punk’s Not Dead” on the image. I did this because Sid Vicious is a punk icon and the words “Punks Not Dead” suggest that it’s HMV that is keeping it alive. I then added to this by making it look like graffiti. I then added a barcode and the HMV logo.

Step 7• I then printed it out and stuck it together to

create the finished product.

What I’ve Learnt

• I have learnt how to create a clipping mask and how to reduce the opacity to make two images visible at once. I also learned how to layer pictures and merge them to create one picture from many.

Strengths and WeaknessesStrengths Weaknesses

The London Calling recreation looks accurate.

The side of the bag was not flipped so it looks the wrong way round.

The writing is well placed on the Never Mind the Bollocks recreation.

The HMV logos are, on the whole badly placed.

The Sid Vicious image is improved by the graffiti – esque writing.

The scratches I put in detract from the image.

The colouring of the image is accurate. I didn’t put the background on the London Calling image.

The bag was finished in time. The bag was put together badly.

Am I Pleased with It?

• I am not pleased because I think that it was completed to a poor standard and I made a lot of mistakes that should have been corrected at the time e.g. the assembly. Therefore I am not pleased with this because it was not a well made bag.

What Would I Change

• I would flip the Che Guevara image so it looked like it was the right way up.

• I would also add a background to the London Calling image.

• I would probably have made the graffiti on the underside more realistic and authentic-looking.