Evaluation

Conventions

Our music video follows the conventions of our

chosen genre Rock/Post hardcore. The first

visible sign is the use of performance; this is

conventional because in rock the videos focus

on band image and often use performance to

make sure the band is the focus. We also had

another reason for using performance in our

music video view identification; we want the

viewer to be able to identify with the singer

(Dale Stow). The majority of shots dale is looking directly at the audience, this was done because we

wanted to break the fourth wall and remove the boundary between the spectator and the music

video.

It was also conventional that we added a

narrative to the music video. We wanted it to

look like the singer was telling a story to the

spectator. The narrative was also a good way to

show and image, the main character (Will

Willis) is dressed similarly to the singer this is

because he is a band member being used as a

puppet to portray Dales story (the song.

There are a few more reason Will and Dale are

dressed similarly. The fist is to show normality

and humanity. In our video we wanted to view

the abject, as normal so we gave them a dress

code of sorts the main item being the hat other

than the first zombie (Rowena Brett) at some

point the other zombies are given a hat to

symbolize the zombification. We used the same

hat on dale for this reason to show that they were no longer human. With Rowe we used the idea of

corporate zombification she is wearing a blazer and shirt. She is wearing this because we trying to

show corporatism as the abject as a sign of rebellion which goes with the conventions of Rock genre.