evaluation masters fairs 2012
DESCRIPTION
Evaluation Masters fairs 2012TRANSCRIPT
MASTERAND MOREFAIR EVALUATION2012
HAMBURG | Nov 15
VIENNA | Nov 20
MUNICH | Nov 22
STUTTGART | Nov 27
BERLIN | Dec 06
MÜNSTER | Dec 08
100%
ORIGINAL
TRUSTED
CONCEPT
MASTER AND MORE | Evaluation 2012 2
DEAR COLLEAGUES,
After successfully fi nishing six MASTER AND MORE fairs in
2012, we used the subsequent time to evaluate our fairs. For the
fi rst time, with the location in Vienna we offered a MASTER AND
MORE fair outside Germany and gave you the chance to recruit
Austrian prospective Masters students.
We want to thank you for your support by participating in our
evaluation and the consequent survey. We will now try to adapt
and optimize our fair concept for the upcoming fair tour in 2013.
What’s new in the evaluation?
In the fi rst section of this evaluation, you will get a profi le of our
fair visitors in 2012, in which we characterize who visited our
MASTER AND MORE fairs. You can use this information to pro-
mote your institution or programmes more target-orientated at
the upcoming events.
WORD OF WELCOME
EDITORIAL
Sjaik DjoraiManaging Partner
Karel G. OtteManaging Partner
Michael LülfManaging Partner
We would be happy and honoured to welcome you as an exhibitor
at our MASTER AND MORE fairs in 2013. For this year’s cam-
paign we organize another fair season in spring for the fi rst time
– with three new fair locations in Cologne, Hanover and Halle/
Leipzig.
MASTER AND MORE | Evaluation 20123
INDEX
EDITORIAL
THE MASTER AND MORE CAMPAIGN
THE CONCEPT ............................................................. p. 04
VISITORS PROFILE ..................................................... p. 06
EXHIBITORS´FEEDBACK .......................................... p. 07
EXHIBITORS 2012 ....................................................... p. 10
THE MASTER AND MORE FAIRS
HAMBURG ..................................................................... p. 12
VIENNA .......................................................................... p. 18
MUNICH ......................................................................... p. 24
STUTTGART .................................................................. p. 30
BERLIN .......................................................................... p. 36
MÜNSTER ..................................................................... p. 42
RESUMÉ ........................................................................ p. 48
OUTLOOK ...................................................................... p. 48
CONTACT INFORMATION .......................................... p. 49
MASTER AND MORE | Evaluation 2012 4
MASTER AND MORE - EVENT Recruitment fairs that allow potential Masters students to meet study advisors from domestic and international universities in person. Exhibiting institutions are able to inform a large target group of prospective students about their educational programmes in one day.
MASTER AND MORE - GUIDEA printed magazine for prospective Masters students, providing background information on educational institutions and their Masters programmes. The guide comes in three editions, one spread in Germany, one spread in Austria and Switzerland and one spread in Great Britain.
MASTER AND MORE - WEBwww.master-and-more.de, www.master-and-more.at und www.master-and-more.ch are the largest and most comprehensive study choice websites in the German-speaking region. They provide detailed information on institutions and their Masters programmes. Students use the websites for their study choice orientation. For the UK market the new website www.masters-and-more.co.uk was recently launched.
THE MASTER AND MORE CAMPAIGN CONSISTS OF:
The MASTER AND MORE fairs take place within the framework of the MASTER AND MORE graduate student recruitment campaign. Its objective is to promote Masters programmes to prospective postgraduate students.
MASTER AND MORE enables institutions to reach the right prospective students and establish contact through various channels.
This cross-media approach takes the current trends in information-seeking behaviour of today’s students into account.
THE CAMPAIGN
MASTER AND MORE CAMPAIGN
MASTER AND MORE | Evaluation 20125
TARGET GROUP Students from all disciplines, interested in Masters degree programmes.
EXHIBITORS Domestic and international institutions of higher education,
universities, colleges and business schools
The MASTER AND MORE fairs offer a complete service, especially for international exhibitors:
• Exhibitors are provided with a fully equipped booth – no extra equipment needed.
• Students can register online and schedule appointments with exhibitors prior to the fair.
• Exhibitors can promote their study programmes to a large audience through personal conversations at
their booth and through multimedia-based presentations.
In addition, the fairs offer an attractive programme of lectures given by experts on topics such as fi nancing
education, scholarship opportunities or studying abroad.
THE EVENTS 2012
Fair Hamburg Millerntor Stadion Nov 15
Fair Vienna Austria Center Vienna Nov 20
Fair Munich Kleine Olympiahalle Nov 22
Fair Stuttgart Liederhalle Nov 27
Fair Berlin Postbahnhof Dec 06
Fair Münster Mensa am Ring Dec 08
EVALIATIONSurveys were conducted among exhibitors and visitors about the last MASTER AND MORE fairs they visited
in order to evaluate their quality, which we take very seriously. Thus, remarks and suggestions will be taken
into account to shape upcoming events.
Exhibitor Survey
Method: Questionnaire (at the fairs and online)
Respondents: Exhibitors and involved university staff were asked to fi ll in a questionnaire
after the fair
Response: 465 participants in total (at 6 locations)
Visitor Survey
Method: Questionnaire (at the fairs and online)
Respondents: Fair visitors were asked to fi ll in a questionnaire during and after the fair
Response: 2560 participants in total (at 6 locations)
THE FAIR CONCEPT
MASTER AND MORE CAMPAIGN
MASTER AND MORE | Evaluation 2012 6
MASTER AND MORE CAMPAIGN
The visitors of our MASTER AND MORE fairs are generally, exclusively prospective Masters students,
who are searching for a consequent Masters programme. After conducting a broad visitors survey we can
conclude the following visitors profi le:
VISITORS PROFILE
THE VISITORS
AMOUNT OF BOOTHS VISITED:
DURATION OF STAY AT THE FAIR:
INTERESTED IN STUDYING ABROAD:
AGE: 75% of our visitors are aged between 22 and 25
PLANNED START OF MASTERSPROGRAMME:
More than 80% of our visitors plan to start with their Masters programme within one year
On average every student visited 7-8 booths
80% of our visitors indicated to have stayed at the fair for 1-3 hours.
70% of our fair visitors consider a Masters programme abroad.
MASTER AND MORE | Evaluation 20127
How would you evaluate the quality of conversations
with visitors at your booth?
How would you evaluate the quantity of visitors at the MASTER AND MORE fair?
46%
49% 62%
43%
40% 31%
2%
8%5%
very satisfying satisfying neutral dissatisfying
very satisfying satisfying neutral dissatisfying
very satisfying satisfying neutral dissatisfying
very dissatisfying not specifi ed
very dissatisfying not specifi ed
very dissatisfying not specifi ed
Did the MASTER AND MORE fair
meet your expectations?
How would you evaluate the organization of the MASTER AND MORE fair? (Service of the project coordinators)
16%
1%
Our expectations were....
21%
0%
About 460 exhibitors participated in our exhibitor survey. Some participated at one, others at various fair
locations. In the following you can fi nd the average results of all 6 MASTER AND MORE fairs in 2012:
EXHIBITORS’ FEEDBACK
… exceeded. … met.
… partially met. … not met at all.
MASTER AND MORE CAMPAIGN
2%7%
62%
1% 1%0% 0%
2% 1%
MASTER AND MORE | Evaluation 2012 8
“The MASTER AND MORE fair in Berlin was an exciting event. We had the opportunity to
meet many enthusiastic students who were interested in the Masters programmes offered
by Leiden University. A lot of them had prepared beforehand using the websites of our
university and came with specifi c questions. Others came with an open mind and were
eager to learn about student life in Leiden. I’m confi dent that we could assist the students in
fi nding Masters programmes that match their personal interest and expectations. Choosing
the right educational programme is a crucial step into their future.“
“The organization of the fair went extremely smoothly. On our arrival everything was well-
prepared just as we expected it and we got great support and help from the organizational
staff. Moreover, all communication prior to the fair was clear and effective and the members
portal was easy to use.
The MASTER AND MORE fair is very important for us as it allows interaction with the students
and we were pleased with the quality of students who came to see us. Most of the students
were well-prepared and informed about what the University of Nottingham offers. It was
nice to see that students arrived at the fair in a constant fl ow throughout the day. We would
defi nitely recommend the fair to other universities.“
“I‘m very pleased with the organization of the fair: the logistics have been professionally
arranged and the contact before the fair was very personal, which I like. The visitors were
prepared and the majority had very relavant questions about specifi c study programmes. The
success of fairs like this one is not only measured in the quantity, but also in the quality of
the students we are able to recruit. The Austrian students that study already at VU University
Amsterdam perform very well. Therefore we are very happy with the outcome of taking part
today.”
“The MASTER AND MORE fairs were completely new to us before, and now I am pleasantly
surprised about the organization. The location, planning and personal care on location don’t
leave much to desire. We had a lot of high quality conversations with visitors at our stand. I
am positive that we could convince some students for our programmes. Also our presentation
was supported by a very convenient and enjoyable atmosphere.
A big advantage for visitors is the international profi le of exhibitors. This makes it easy for
students to reach universities that they would otherwise not get in contact with. That’s why I
can highly recommend this campaign. We might participate in the MASTER AND MORE fairs
again next year, also on international level.”
UNIVERSITY OF LEIDEN
UNIVERSITY OF NOTTINGHAM
VU UNIVERSITY AMSTERDAM
WHU-OTTO BEISHEIM SCHOOL OF MANAGEMENT
ELINE BERGIJK
TIM BAILEY AND KATJA DURKIN
WENDY MAAT
VIKTORIA THUIR
EXHIBITORS FEEDBACK
MASTER AND MORE | Evaluation 20129
“The MASTER AND MORE fair is one of the best organized fairs that we have attended. We
experienced an excellent support and service through the MASTER AND MORE team in the
run-up to and during the fair. The location in Berlin was nice and special.
Especially the focus on Masters students was commendable. By this means, we had a lot
of good conversations with very interested students who had specifi c questions about our
institution and Masters programmes.
It was also interesting to observe the development of the German Masters market and to
experience the high demand for national and international Masters programmes at the fair
ourselves. Therefore, we would recommend the MASTER AND MORE fair to other higher
education institutions.”
“Due to the perfect communication prior and during the MASTER AND MORE fair in Berlin, we
felt very satisfi ed with the service and organization. Also the location, the Postbahnhof Berlin,
had a special character and is especially attractive for younger people such as students.
We were happy to see that the demand for Masters programmes in Canada is still on a high
level. We had a lot of good conversations with well-prepared students.
We would recommend this fair not only to other higher education institutions but also to
prospective Masters students who need more information about national and international
institutions and programmes.”
NATIONAL UNIVERSITY
EDUCANADA – EMBASSY OF CANADA
ANDREA SCHRAMM
BASTIAN WIESEMANN
“The MASTER AND MORE fair is very well-segmented, which is especially important for us at
this point. The visitors are specifi cally looking for Masters programmes and not for PhDs or
undergraduate degrees. We are used to taking part in international education fairs, and this is
one of the best organized fairs that we attended in the last two years.”
CATOLICA LISBON
CATARINA SIMÃO
“The very high expectations we had for the fair in Berlin were completely fulfi lled. Especially the
organization prior to the fair was very helpful. The possibility to upload all required documents
online and to see who has registered for personal interviews at the stand was professionally
implemented and totally made sense to me.
Although the fair in Berlin was not our fi rst one, we were still surprised about the variety of
visitors. We were particularly pleased to see how many students visited our presentation, for
which we got a lot of positive feedback.“
ESCP EUROPE
CARSTEN BECKER
EXHIBITORS FEEDBACK
MASTER AND MORE | Evaluation 2012 10
AUSTRALIA
- Bond University- La Trobe University- The University of Queensland- University of Technology Sydney (UTS)
BELGIUM
- Antwerp Management School- Hasselt University- HEC Management School - University of Liège- Hogeschool-Universiteit Brussel- Université de Liège- Universiteit Antwerpen- University of Leuven- Vlerick Business School- Vrije Universiteit Brussel
DENMARK
- Aarhus University- University of Copenhagen- University of Southern Denmark
GERMANY
- Akademie der media- Albert-Ludwigs-Universität Freiburg - Baltic College - University of Applied Sciences- Bauhaus-Universität Weimar- bbw Hochschule- BiTS Business and Information Technology School- BSP Business School Berlin Potsdam - Hochschule für Management- BTK - Berliner Technische Kunsthochschule- Campus M21- College of Europe - Europäische Bewegung Deutschland e.V.- Cologne Business School- Deutsche Bildung- design akademie berlin, Hochschule für Kommunikation und Design- Duale Hochschule Baden-Württemberg- Eberhard Karls Universität Tübingen- Eberhard Karls Universität Tübingen Graduate Training Centre of Neuroscience- EBS Business School- ESCP Europe Wirtschaftshochschule Berlin- ETS Global - TOEFL & GRE Tests- Euro-FH Europäische Fernhochschule Hamburg
- Europäische Fachhochschule (EUFH)- Fachhochschule des Mittelstands (FHM)- Fachhochschule Münster- Fachhochschule Wedel- Fernuniversität Hagen- FOM Hochschule für Oekonomie & Management- Frankfurt School of Finance & Management- Friedrich-Alexander-Universität Erlangen-Nürnberg- Friedrich-Schiller-Universität Jena - German Graduate School of Management and Law (GGS)- German Research School for Simulation Sciences- GISMA Business School- GoBS Hochschule für Wirtschaft und Verwaltung gemeinnützige GmbH- GOstralia!-GOzealand! - Studienbera - tung Australien & Neuseeland- Graduate School Rhein-Neckar gGmbH- Hamburg Media School- HECTOR School > Technology Business School des KIT (Karlsruher Institut für Technologie)- Heinrich-Heine-Universität Düsseldorf- HFU Business School- HHL - Leipzig Graduate School of Management- HM Hochschule Munich- Hochschule Emden/Leer- Hochschule Esslingen- Hochschule Fresenius- Hochschule für Angewandte Wissenschaften Hamburg- Hochschule für Angewandte Wissenschaften Ingolstadt- Hochschule für Gestaltung Schwäbisch Gmünd- Hochschule für öffentliche Verwaltung Kehl- Hochschule für Technik Stuttgart- Hochschule für Technik und Wirtschaft (HTW) Berlin- Hochschule für Wirtschaft und Recht Berlin- Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen- Hochschule für Wirtschaft, Technik und Kultur (HWTK)- Hochschule Kempten- Hochschule Koblenz, RheinAhrCampus Remagen- Hochschule Osnabrück Institut für Duale Studiengänge- Hochschule Pforzheim- Hochschule Reutlingen
- Humboldt Universität zu Berlin- HSBA Hamburg School of Business Administration- International School of Management (ISM)- Internationales Hochschulinstitut (IHI) Zittau- ISS International Business School of Service Management- Katholische Universität Eichstätt- Ingolstadt- Kühne Logistics University - THE KLU- Macromedia Hochschule für Media & Kommunikation (MHMK) Munich- Mannheim Business School (MBS)- MBI - Madsack Bildungsinstitut GmbH & Co. KG- Merz Akademie - Hochschule für Gestaltung, Kunst und Media & Communication- MSB Medical School Berlin- Munich Business School- NORDAKADEMIE - Hochschule der Wirtschaft- Pädagogische Hochschule Ludwigsburg- PFH Private Hochschule Göttingen- Rheinisch-Westfälische Technische Hochschule (RWTH) Aachen / INBK - Institut für Nuklearen Brennstoff- kreislauf- Robert Bosch Zentrum für Leistungs- elektronik- Ruprecht-Karls-Universität Heidelberg- School of International Business and Entrepreneurship (SIBE) der Steinbeis- Hochschule- SRH FernHochschule Riedlingen- SRH Hochschule Berlin- SRH Hochschule Heidelberg- Steinbeis Center of Management and Technology GmbH (SCMT)- Steinbeis School of Management and Innovation (Steinbeis-SMI)- Technische Hochschule Wildau- Technische Universität Ilmenau- Trainings - & Weiterbildungszentrum Wolfenbüttel e.V. - An-Institut der Ostfalia - Hochschule für angewandte Wissenschaften- Popakademie Baden-Württemberg- Technische Universität Berlin- TUM School of Management - Executive Education Center- Universität Augsburg - Finance and Information Management- Universität Bayreuth/Campus- Akademie- Universität des Saarlandes - The European School of Materials
EXHIBITORS AT THE MASTER AND MORE FAIRS
MASTER AND MORE | Evaluation 201211
- Universität Hohenheim- Universität Kassel- Universität Mannheim- Universität Passau- Universität Rostock - Universität Siegen- WHU - Otto Beisheim School of Management- Wilhelm Büchner Hochschule Private Fernhochschule Darmstadt- Willy Brandt School of Public Policy - Universität Erfurt- Zentralstelle für Fernstudien an Fachhochschulen
FINLAND
- Hanken School of Economics- Lappeenranta University of Technology, LUT
FRANCE
- Centre international de formation européenne (CIFE)- ESCEM School of Business and Management/FBS- ESSEC Business School- HEC Paris- Novancia Business School Paris- SKEMA Business School- Université Paris 1 Panthéon Sorbonne
GREAT BRITAIN
- Ashridge Business School- Cass Business School- Cranfi eld School of Management- Glasgow Caledonian University- Henley Business School- Imperial College Business School- London Metropolitan University- London School of Business and Finance- London South Bank University- Manchester Business School- Middlesex University London- Nottingham Law School- The Glasgow School of Art- The University of Nottingham- University College Birmingham- University of Bath School of Management- University of Bradford- University of Edinburgh- University of Glasgow- University of Huddersfi eld- University of Portsmouth- University of Strathclyde
IRELAND
- Independent College Dublin- University of Limerick
ITALY
- LUISS School of Government- MIP Politecnico di Milano- Università Bocconi
CANADA
- EduCanada - Embassy of Canada
LIECHTENSTEIN
- Universität Liechtenstein
THE NETHERLANDS
- Leiden University- Maastricht University- Radboud University Nijmegen- Technische Universiteit Delft- Tilburg University- Universiteit Twente- University of Amsterdam- University of Groningen- VU University Amsterdam- Wageningen University
NORWAY
- BI Norwegian Business School- Gjovik University College
AUSTRIA
- Alpen-Adria-Universität Klagenfurt- CAMPUS 02 Fachhochschule der Wirtschaft- Donau-Universität Krems- Fachhochschule Campus Vienna- Fachhochschule des BFI Vienna- Fachhochschule Gesundheitsberufe OÖ- Fachhochschule Kärnten- Fachhochschule Kufstein- Fachhochschule Oberösterreich- Fachhochschule Salzburg- Fachhochschule St. Pölten- Fachhochschule Technikum Vienna- Fachhochschule Vorarlberg (FHV)- Fachhochschule Viennaer Neustadt- FH Joanneum - University of Applied Sciences- FH Vienna der WKW- IMC Fachhochschule Krems
- MCI Management Center Innsbruck- MODUL University Vienna- New Design University- Veterinärmedizinische Universität Vienna- Webster University Vienna
PORTUGAL
- Católica Lisbon School of Business and Economics
SWEDEN
- Jönköping University- Malmö University- Mid Sweden University- University of Gothenburg- Uppsala University
SWITZERLAND
- Hochschule für Technik und Wirtschaft - HTW Chur- Universität Basel- University of Lugano- Zürcher Hochschule für Angewandte Wissenschaften - IFM
SPAIN
- IE Business School
HUNGARY
- Central European University
USA
- National University
EXHIBITORS AT THE MASTER AND MORE FAIRS
MASTER AND MORE | Evaluation 2012 12
MASTERS FAIRHAMBURG
1st MASTERS FAIRIN HAMBURG
Nov 15, 2012Millerntor Stadion
42 Exhibitors1,600 Visitors
MASTER AND MORE | Evaluation 201213
More impressions of the MASTER AND MORE fair in Hamburg can be found here:www.master-and-more.de/master-fair-hamburg-2012.html
MASTER AND MORE | Evaluation 2012 14
Programme %
Engineering 20.0 %
MBA 13.5 %
Cultural Science & Humanities 11.5 %
Business & Economics 56.1 %
Linguistics & Literature 4.1 %
Social Science 20.3 %
Laws 3.7 %
Educational Sciences 8,5 %
Medicine & Health Sciences 9.5 %
Sciences 7.4 %
Fine Art & Music 2.7 %
Media & Communication 11.5 %
Agriculture & Enviromental sciences 3.0 %
85,8 %
46,6%
Full-time degreeSpecialised education (part-time, distance
learning, executive courses)
Consequent to their Bachelor programmes, there are various kinds of Masters programmes students are
looking for. Besides the full-time Masters programmes, students are also searching for distance learning,
part time Masters or MBA programmes, as well as executive Masters programmes.
VISITORS PROFILE
Which form of degree are you interested in?(Multiple answers allowed)
Which subject areas are you interested in? (Multiple answers allowed)
MASTERS FAIR HAMBURG
MASTER AND MORE | Evaluation 201215
The following selection of answers refl ects the thoughts of our visitors about the fair.
Johanna, graduate student “European Economics and Administration” at University of Applied Sciences
Bremen
“The advice that I got at the booths was very helpful and the presentations showed me different perspectives
in the market. A fair like this gives you a perfect overview of the range of Masters programmes in different
countries and everything concerning your studies: your student life abroad, fi nancial issues, etc.”
Elena, student “International Tourism Management“ in Stenden, Netherlands
“I am still considering whether and when I should do my Masters. For my decision the student advisory
service at the booths was really helpful. I also liked the presentation by the University of Southern Denmark
with the visit of the Danish princess.”
Annika, student “Economical Psychology“ at Fresenius University of Applied Sciences
“I defi nitely want to do my Masters, I just don’t know where. That’s why I really like this fair: You can go to
any booth you like, the reception is very friendly and the advisory service is really good to help you decide.”
Konstantin, student “Economical Psychology“ at Fresenius University of Applied Sciences
“I still don’t know where I want to do my Masters. That’s a very basic decision and I am also considering
doing a Masters programme abroad. This fair gives you a lot of opportunities to orient yourself.”
THE VISITORS’ OPINION
MASTERS FAIR HAMBURG
MASTER AND MORE | Evaluation 2012 16
69%
58%
35%
26%
18%
5%
11%13%
0%
6%2%
5%6%3%
0% 0% 0%
very satisfying satisfying neutral dissatisfying very dissatisfying not specifi ed
Service of the project coordinators
Catering
Location
The MASTER AND MORE fair in Hamburg was very well-received by the exhibitors.
EXHIBITORS´ FEEDBACK
How would you evaluate the organization at the MASTER AND MORE fair in Hamburg (service by the project coordinators)?
MASTERS FAIR HAMBURG
42%
MASTER AND MORE | Evaluation 201217
50%
68%
3%
29%
44%
5%2%
0% 0%
very satisfying
Yes No Perhaps
satisfying neutral dissatisfying very dissatisfying not specifi ed
How would you evaluate the quality of visitors at the MASTER AND MORE fair in Hamburg?
MASTERS FAIR HAMBURG
Many visitors were very well-prepared: they had looked up information online beforehand and had thought of questions they wanted to ask. In that way we had some really good advisory conversations at our booth which made the fair a great success for us.
CHRISTINE GOETZE
45%
2%
53%
Would you recommend the fair or book again for next year?
Recommendation of the fair
Book again next year
MASTER AND MORE | Evaluation 2012 18
MASTERS FAIRVIENNA
1st MASTERS FAIRIN VIENNA
Nov 20, 2012Austria Center
47 Exhibitors2,100 Visitors
MASTER AND MORE | Evaluation 201219
More impressions of the MASTER AND MORE fair in Vienna can be found here:www.master-and-more.de/master-fair-Vienna-2012.html
MASTER AND MORE | Evaluation 2012 20
70,2 %
63,5%
MASTERS FAIR VIENNA
Full-time degreeSpecialised education (part-time, distance
learning, executive courses)
Consequent to their Bachelor programmes, there are various kinds of Masters programmes students are
looking for. Besides the full-time Masters programmes, students are also searching for distance learning,
part time Masters or MBA programmes, as well as executive Masters programmes.
VISITORS PROFILE
Which form of degree are you interested in?(Multiple answers allowed)
Which subject areas are you interested in? (Multiple answers allowed)
Programme %
Engineering 9.3 %
MBA 11.0 %
Cultural Science & Humanities 25.2 %
Business & Economics 47.4 %
Linguistics & Literature 12.0 %
Social Science 25.1 %
Laws 3.6 %
Educational Sciences 8.5 %
Medicine & Health Sciences 10.6 %
Sciences 13.7 %
Fine Art & Music 5.3 %
Media & Communication 17.7%
Agriculture & Enviromental sciences 7.6 %
MASTER AND MORE | Evaluation 201221
The following selection of answers refl ects the thoughts of our visitors about the fair.
Katharina, student “Geography” at University of Vienna
“The range of exhibitors is really good. For me it was very helpful to fi nd a big amount of information about
different countries and Masters programmes in one place at one time.”
Elisabeth, Andrea & Isabella, student “Media- und Communication Consultancy“ at St. Pölten University
of Applied Sciences
“We came here to generally inform ourselves about the Masters programmes available. We went to many
booths and collected some information material about particularly interesting programmes. We also got
some information about studying abroad – especially in Germany, Canada, Australia and New Zealand.”
Conny, student “Corporate Management“ at IMC University of Applied Sciences Krems
“I already went to the presentations of MCI and IMC. The range of presentations is very well-composed
to give the visitors a good overview. I also liked the fact that visitors could inform themselves about the
exhibitors on the website prior to the fair.”
Angela & Jutta, students “Environment and Bioresource Management“ at University of Natural Resources
and Applied Life Sciences Vienna
“We are particularly interested in technical and natural scientifi c Masters programmes, but we also like
International Studies and Global Studies. During our visit we especially paid attention to the universities
present at the fair.”
Corinna und Manuel, students at IMC University of Applied Sciences Krems
“We really like that there are fairs like this in Vienna. You can gather so much information from a wide range
of exhibitors about one central topic. Nowhere else you have the possibility to do that.”
Oktavian, Engineering at the Vienna University of
Technology
“I specifi cally came to see the booth of the
University of Applied Sciences Wiener Neustadt,
since I am interested in the programme “Aerospace
Engineering”. Also the lecture programme offers
some relevant presentations about engineering
that seem very interesting and that I would like to
visit.“
THE VISITORS’ OPINION
MASTERS FAIR VIENNA
MASTER AND MORE | Evaluation 2012 22
MASTERS FAIR VIENNA
71%
34%
40%
24%
13%
3%6%
15%
2% 2% 3%0%
8%10%
0% 0% 0%
Service of the project coordinators
Catering
Location
The MASTER AND MORE fair in Vienna was very well-received by the exhibitors.
EXHIBITORS´ FEEDBACK
How would you evaluate the organization at the MASTER AND MORE fair in Vienna (service by the project coordinators)?
27%
very satisfying satisfying neutral dissatisfying very dissatisfying not specifi ed
MASTER AND MORE | Evaluation 201223
MASTERS FAIR VIENNA
60%
67%
1%
32%
26%
10%
2%0%
3%
Yes No Perhaps
How would you evaluate the quality of visitors at the MASTER AND MORE fair in Vienna?
“All processes prior to the fair (organization and visitor marketing) were professionally implemented. Especially compared to other events we got a very positive impression of this fair. Our stand was well-attended throughout the whole day and the students had well-prepared and very concrete ideas and questions. Events like this offer a great opportunity to reach a big target group.“
MARKUS HOCHRAINER
50%
2%
48%
Would you recommend the fair or book again for next year?
Recommendation of the fair
Book again next year
very satisfying
satisfying neutral dissatisfying very dissatisfying not specifi ed
MASTER AND MORE | Evaluation 2012 24
MASTERS FAIR MUNICH
1st MASTERS FAIRIN MUNICH
Nov 22, 2012Kleine Olympiahalle
67 Exhibitors2,300 Visitors
MASTER AND MORE | Evaluation 201225
More impressions of the MASTER AND MORE fair in Munich can be found here:www.master-and-more.de/master-fair-muenchen-2012.html
MASTER AND MORE | Evaluation 2012 26
MASTERS FAIR MUNICH
Programme %
Engineering 16.4 %
MBA 15.2 %
Cultural Science & Humanities 18.4 %
Business & Economics 52.3 %
Linguistics & Literature 7.6 %
Social Science 16.6 %
Laws 3.9 %
Educational Sciences 5.1 %
Medicine & Health Sciences 10.8 %
Sciences 8.5 %
Fine Arts & Music 4.6 %
Media & Communication 16.8 %
Agriculture & Enviromental Sciences 4.6 %
82,9 %
43,8%
Full-time degreeSpecialised education (part-time, distance
learning, executive courses)
Consequent to their Bachelor programmes, there are various kinds of Masters programmes students are
looking for. Besides the full-time Masters programmes, students are also searching for distance learning,
part time Masters or MBA programmes, as well as executive Masters programmes.
VISITORS PROFILE
Which form of degree are you interested in?(Multiple answers allowed)
Which subject areas are you interested in? (Multiple answers allowed)
MASTER AND MORE | Evaluation 201227
MASTERS FAIR MUNICH
The following selection of answers refl ects the thoughts of our visitors about the fair.
Mario, student “Foodmanagement“ at Weihenstephan-Triesdorf University of Applied Sciences
“I am here to gather information about the different Masters programmes available and to have personal
conversations with the student advisors. That’s so much better than just searching the web.”
Martina, Bachelor graduate from TU München
“I visited four presentations today, which were all really interesting for me. The lecture programme is very
diverse and offers topics for everyone. I also like that I could plan my fair visit online beforehand.”
Julia, Monika & Pamela, students “Agrarian Marketing and –Management” at FH Weihenstephan
“A fair like this is a great possibility to fi nd programmes that you would never fi nd just by web research. A
Masters programme abroad is another really interesting option for us.”
Christina & Sabrina, students “Landscape Architecture“ at TU München
“We want to take the time to make a well-grounded decision. We don’t quite have a concrete idea yet about
what Masters programme we want to do. Especially when you do Landscape Architecture it’s complicated.
We are particularly interested in design, art and communication and the fair offers a lot of interesting
information about that.”
THE VISITORS’ OPINION
MASTER AND MORE | Evaluation 2012 28
MASTERS FAIR MUNICH
65%
55%
36%
29%29%
4%7%
5%0%
4% 4%2%
7%4%
0% 2% 0%
Service of the project coordinators
Catering
Location
The MASTER AND MORE fair Munich was very well-received by the exhibitors.
EXHIBITORS´ FEEDBACK
How would you evaluate the organization at the MASTER AND MORE fair in Munich (service by the project coordinators)?
47%
very satisfying satisfying neutral dissatisfying very dissatisfying not specifi ed
MASTER AND MORE | Evaluation 201229
MASTERS FAIR MUNICH
51%
86%
0%
14%
42%
2%0% 0%
5%
Yes No Perhaps
How would you evaluate the quality of visitors at the MASTER AND MORE fair in Munich?
We were very satisfi ed with the organization prior to and during the fair. There‘s no comparable fair in Europe. The visitors were well-prepared and the conversations were very satisfying. We had a lot of conversations all day long and are happy that the day was a great success.
WOLFGANG KALTENBRUNNER
53%
3%
45%
Would you recommend the fair or book again for next year?
Recommendation of the fair
Book again next year
very satisfying
satisfying neutral dissatisfying very dissatisfying not specifi ed
MASTER AND MORE | Evaluation 2012 30
MASTERS FAIRSTUTTGART
2nd MASTERS FAIR IN STUTTGART
Nov 27, 2012Liederhalle
88 Exhibitors2,800 Visitors
MASTER AND MORE | Evaluation 201231
More impressions of the MASTER AND MORE fair in Stuttgart can be found here:www.master-and-more.de/master-fair-stuttgart-2012.html
MASTER AND MORE | Evaluation 2012 32
MASTERS FAIR STUTTGART
Programme %
Engineering 25.0 %
MBA 13.8 %
Cultural Science & Humanities 10.1 %
Business & Economics 55.0 %
Linguistics & Literature 3.7 %
Social Science 17.0 %
Laws 3.3 %
Educational Sciences 12.9 %
Medicine & Health Sciences 6.6 %
Sciences 2.9 %
Fine Arts & Music 7.8 %
Media & Communication 11.1 %
Agriculture & Enviromental Sciences 4.7 %
80,0 %
47,1%
Full-time degreeSpecialised education (part-time, distance
learning, executive courses)
Consequent to their Bachelor programmes, there are various kinds of Masters programmes students are
looking for. Besides the full-time Masters programmes, students are also searching for distance learning,
part time Masters or MBA programmes, as well as executive Masters programmes.
VISITORS PROFILE
Which form of degree are you interested in?(Multiple answers allowed)
Which subject areas are you interested in? (Multiple answers allowed)
MASTER AND MORE | Evaluation 201233
MASTERS FAIR STUTTGART
The following selection of answers refl ects the thoughts of our visitors about the fair.
Stefan, student “Business & Insurance” at DHBW Cooperative State University Mannheim
“It’s good to have face-to-face conversations with the advisors of the universities. You receive better and
more detailed information than for example on the internet. Now the admission requirements for Masters
programmes and also the differences between the Masters programmes became clearer to me.“
Alexandra, student “Culture Journalism” at Macromedia University for Media & Communication Stuttgart
“This fair is great! I could gather information from all the institutions I’m interested in and I fi nally found a
university where I want to do my Masters programme.“
Fabian, student “Aerospace Science” at DHBW Cooperative State University Ravensburg, Campus
Friedrichshafen
“It was helpful to directly ask the advisors about particular topics. The fair was very informative and provided
me with several study options. “
Heinz, student “Aerospace Science” at DHBW Cooperative State University Ravensburg, Campus
Friedrichshafen
“The fair was really good and it was great to meet advisors from different European countries. Also the study
programmes and situations in other European countries became clearer to me. “
Sasa, student “Sportmanagement”, in her blog
at Fernstudium-Infos.de:
“I’ve been at the Masters fair with my boyfriend and I have
to say: Thank you Markus for this amazing day. Generally,
we just wanted to have a look and gather some information.
Finally, we were surprised that we stayed there from 9am
until 5pm.“
THE VISITORS’ OPINION
MASTER AND MORE | Evaluation 2012 34
MASTERS FAIR STUTTGART
53%
43%
30%
35%
7%
3%
12%
2% 3% 2%4%
0% 0%0%3%
0%
Service of the project coordinators
Catering
Location
The MASTER AND MORE fair Stuttgart was very well-received by the exhibitors.
EXHIBITORS´ FEEDBACK
How would you evaluate the organization at the MASTER AND MORE fair in Stuttgart (service by the pro-ject coordinators)?
44%
58%
very satisfying satisfying neutral dissatisfying very dissatisfying not specifi ed
MASTER AND MORE | Evaluation 201235
MASTERS FAIR STUTTGART
72%
91%
0%
9%
24%
1% 1% 0% 2%
Yes No Perhaps
How would you evaluate the quality of visitors at the MASTER AND MORE fair in Stuttgart?
Even though this is the fi rst fair presence of HEC in Stuttgart, visitors who come to our booth have already done research about our school and I’m very glad about that. This proves that the fair marketing of border concepts worked very well.
BRITTA DELHAY
50%
5%
45%
Would you recommend the fair or book again for next year?
Recommendation of the fair
Book again next year
very satisfying
satisfying neutral dissatisfying very dissatisfying not specifi ed
MASTER AND MORE | Evaluation 2012 36
MASTERS FAIRBERLIN
2nd MASTERS FAIRIN BERLIN
Dec 06, 2012Postbahnhof
87 Exhibitors1,900 Visitors
MASTER AND MORE | Evaluation 201237
More impressions of the MASTER AND MORE fair in Berlin can be found here:www.master-and-more.de/master-fair-berlin-2012.html
MASTER AND MORE | Evaluation 2012 38
MASTERS FAIR BERLIN
Programme %
Engineering 11.5 %
MBA 14.6 %
Cultural Science & Humanities 26.1 %
Business & Economics 49.9 %
Linguistics & Literature 10.1 %
Social Science 23.8 %
Laws 5.9 %
Educational Sciences 10.1 %
Medicine & Health Sciences 6.8 %
Sciences 5.4 %
Fine Arts & Music 3.5 %
Media & Communication 15.5 %
Agriculture & Enviromental Sciences 2.4 %
86,5 %
41,5%
Full-time degreeSpecialised education (part-time, distance
learning, executive courses)
Consequent to their Bachelor programmes, there are various kinds of Masters programmes students are
looking for. Besides the full-time Masters programmes, students are also searching for distance learning,
part time Masters or MBA programmes, as well as executive Masters programmes.
VISITORS PROFILE
Which form of degree are you interested in?(Multiple answers allowed)
Which subject areas are you interested in? (Multiple answers allowed)
MASTER AND MORE | Evaluation 201239
MASTERS FAIR BERLIN
The following selection of answers refl ects the thoughts of our visitors about the fair.
Kevin, student “Business” at Brandenburg University of Technology, Cottbus
“Although I’m still in sophomore year, I already have an idea where I want to go with my Masters programme.
The fair helps me to gather information about potential Masters programmes and due to the individual
appointments and conversations during the fair I could prepare myself properly before. All in all my
expectations were completely fulfi lled.”
Julia, student “International Business”at DHBW Cooperative State University Ravensburg, Campus
Friedrichshafen
“The Masters fair was very informative. I particularly liked the expert lectures, which were really illuminative.
The advice of the representatives, in combination with the printed information material provides me with the
information I needed. Additionally, the cheap entrance fee is a big advantage for the students.”
Katharina, student “International Management” at HTW University of Applied Sciences
“The offered expert lectures were really good. Especially the presentation of the GIZ was very detailed and
motivating.“
Chris, student at University of Education Karlsruhe
“I want to gather information about the chances I have after fi nishing my state examination and how I can
combine this degree with a Masters programme. The fair is very well-organized and a lot of institutions
are attendant. I already had two very good conversations with the advisors, in which I got more detailed
information. The advisors also gave me some really good ideas and told me about their own study
experiences.”
Katharina, student “Business and Law” at University of Potsdam
“I have a great impression of the fair. The lectures of the experts and particularly the lecture about desired
salary were very informative and of great interest to me.”
Filiz und Sabrina, students “Sport Sciences” at Humboldt Universität Berlin
“We like the fair a lot. The advisors are very competent and could answer all our questions. So the
conversations that we had so far were very good. More information about internships and graduate theses
from companies would be desirable. This would be helpful for a lot of students.”
THE VISITORS’ OPINION
MASTER AND MORE | Evaluation 2012 40
MASTERS FAIR BERLIN
52% 51%
23%
40%
30%
7%10%
14%
0%2% 2% 3%
8% 7%
1% 0% 0%
Service of the project coordinators
Catering
Location
The MASTER AND MORE fair Berlin was very well-received by the exhibitors.
EXHIBITORS´ FEEDBACK
How would you evaluate the organization at the MASTER AND MORE fair in Berlin (service by the project coordinators)?
48%
very satisfying satisfying neutral dissatisfying very dissatisfying not specifi ed
MASTER AND MORE | Evaluation 201241
MASTERS FAIR BERLIN
31%
86%
1%
17%
55%
8%6%
0% 0%
Yes No Perhaps
How would you evaluate the quality of visitors at the MASTER AND MORE fair in Berlin?
Although the brand MASTER AND MORE doesn’t exist too long, it already has a special attraction to us. That’s why I can highly recommend the fairs!
CARSTEN BECKER
36%
1%
63%
Would you recommend the fair or book again for next year?
Recommendation of the fair
Book again next year
very satisfying
satisfying neutral dissatisfying very dissatisfying not specifi ed
MASTER AND MORE | Evaluation 2012 42
MASTERS FAIRMÜNSTER
3rd MASTERS FAIRIN MÜNSTER
Dec 08, 2012Mensa am Ring
64 Exhibitors1,900 Visitors
MASTER AND MORE | Evaluation 201243
More impressions of the MASTER AND MORE fair in Münster can be found here:www.master-and-more.de/master-fair-muenster-2012.html
MASTER AND MORE | Evaluation 2012 44
MASTERS FAIR MÜNSTER
Programme %
Engineering 14.9 %
MBA 14.0 %
Cultural Science & Humanities 16.4 %
Business & Economics 50.9 %
Linguistics & Literature 4.2 %
Social Science 21.4 %
Laws 1.5 %
Educational Sciences 10.4 %
Medicine & Health Sciences 7.1 %
Sciences 11.9 %
Fine Arts & Music 2.1 %
Media & Communication 7.1 %
Agriculture & Enviromental Sciences 4.5 %
87,3 %
36,1%
Full-time degreeSpecialised education (part-time, distance
learning, executive courses)
Consequent to their Bachelor programmes, there are various kinds of Masters programmes students are
looking for. Besides the full-time Masters programmes, students are also searching for distance learning,
part time Masters or MBA programmes, as well as executive Masters programmes.
VISITORS PROFILE
Which form of degree are you interested in?(Multiple answers allowed)
Which subject areas are you interested in? (Multiple answers allowed)
MASTER AND MORE | Evaluation 201245
MASTERS FAIR MÜNSTER
The following selection of answers refl ects the thoughts of our visitors about the fair.
Raik, student “International Business & Management Studies” at Hanze University of Applied Sciences
“I like the fair a lot because it has a broad range of information and lectures. The representatives of the
universities actively step up to the students. Due to these facts I feel very well-informed. I also liked, that
some of the lectures were in English and that there was a nice and relaxed atmosphere.“
Alena und Marisa, students “Business Studies” at University of Münster
“The fair was very well-organized and clearly arranged. The fair magazine helped me to fi nd all universities
I was looking for. The advisors at the booths were very friendly and helpful. Also the lectures were really
informative.”
Larissa, student “Business Engineering” at Hochschule Ostwestfalen-Lippe - University of Applied
Sciences
“I know I want to do my Masters but I don’t know where, when and in which topic. The fair helped me in that
because it was well-organized and the advisors answered all questions I had. They also agreed to send me
additional information.”
Lisa, student “Sport- and Eventmanagement“ at BiTS Iserlohn
“I defi nitely want to do my Masters. I got a really good impression of this fair. The amount of information
material is great and the presentations can give you a really good overview.”
Kateryna, student “Business Studies” at Münster University of Applied Sciences
“The fair is very interesting. It offers a lot of opportunities in doing a national or international Masters
programmes and the lectures are very informative.“
Daniela und Vera, students “English Literature & Culture and Media Science” at University of Paderborn
“We are defi nitely planning on doing a Masters and want to gather information about programmes,
requirements and admissions at the Masters fair. Also a part-time programme could be of interest for us.
The fair is very helpful and also informs about programmes abroad. We already gathered a lot of information
about programmes we didn’t know before. The advisors are very friendly and helpful.”
THE VISITORS’ OPINION
MASTER AND MORE | Evaluation 2012 46
MASTERS FAIR MÜNSTER
63%60%
18%
35%33%
2% 2%
16%
0%2% 0%
4 %
16%
4%
0% 0% 0%
Service of the project coordinators
Catering
Location
The MASTER AND MORE fair Münster was very well-received by the exhibitors.
EXHIBITORS´ FEEDBACK
How would you evaluate the organization at the MASTER AND MORE fair in Münster (service by the project coordinators)?
47%
very satisfying satisfying neutral dissatisfying very dissatisfying not specifi ed
MASTER AND MORE | Evaluation 201247
MASTERS FAIR MÜNSTER
26%
75%
2%
24%
61%
9%
4%0% 0%
Yes No Perhaps
How would you evaluate the quality of visitors at the MASTER AND MORE fair in Münster?
Would you recommend the fair or book again for next year?
My expectations of the fair were to have 30 contact sheets by the end of the day and even though I haven’t counted yet I think that the expectations were exceeded. I was very surprised to see so many students who had interesting questions or who had already looked up the website.
I would certainly recommend the MASTER AND MORE fair to Business Schools and other international institutions who are interested in reaching a pool of young German graduates.
FRANÇOISE LAFON
Recommendation of the fair
Book again next year
42%
9%
49%
very satisfying
satisfying neutral dissatisfying very dissatisfying not specifi ed
MASTER AND MORE | Evaluation 2012 48
FRANKFURT
MÜNSTER
COLOGNE
HANOVER
HAMBURG
HALLE/LEIPZIG
BERLIN
STUTTGARTMUNICH
VIENNA
LEEDS
The border concepts GmbH would like to thank all MASTER AND MORE
exhibitors and involved parties for your efforts and all the great support we
received from you in 2012. The positive feedback of the exhibitors and the
evident visitor interest showed that the fairs in Hamburg, Vienna, Munich,
Stuttgart, Berlin and Münster were an effective instrument for the student
recruitment of universities.
RESUMÉ
COLOGNE | MAY 08HANOVER | MAY 14HALLE/LEIPZIG | MAY 16LEEDS | NOV 07VIENNA | NOV 14MUNICH | NOV 20FRANKFURT | NOV 23STUTTGART | NOV 26MÜNSTER | NOV 30HAMBURG | DEC 03 BERLIN | DEC 05.
FAIR-DATES2013
RESUMÉ | OUTLOOK 2013
MASTER AND MORE FAIRS 2013
We draw a positive balance. The high interest of the fair visitors and exhibitors proves the importance of such events in the European education area.
KAREL G. OTTE
FAIR ORGANIZER AND MANAGING
PARTNER, BORDER CONCEPTS GMBH
MASTER AND MORE | Evaluation 201249
BORDER CONCEPTS GMBHBahnhofstrasse 4048599 GronauGermany
T: +49.2562.9938-200I: www.borderconcepts.bizFacebook: www.facebook.com/borderconceptsinternationalLinkedIn: linkd.in/gradrecruitment
CONTACT
We would be honoured to welcome you as an exhibitor at the MASTER AND MORE fairs 2013. Please fi nd all
detailed information about the MASTER AND MORE campaign 2013 on
www.borderconcepts.biz/graduatestudent-recruitment-fair/
We will be glad to assist you in fi nding your individual approach to benefi t from our MASTER AND MORE campaign in the best possible way. As a provider of student recruitment solutions we develop individual marketing concepts for Bachelor, Master, MBA and PhD marketing in Germany and other European countries.
Please feel free to contact us.
CONTACT INFORMATION
CONSULTING
CONTACT
Sjaik Djorai
Managing Partner
Tel.: +49.2562.9938-112
Felix Siedhoff
Account Manager
Tel.: +49.2562.9938-191
Philipp Berns
Account Manager
Tel.: +49.2562.9938-192
Anna Davids
Account Managerin
Tel.: +49.2562.9938-193