Evaluation Q4 Rebel Radio’s Audience

Who Our Audience Is? Our audience for Rebel Radio is young people aged 13 to 19 years old. We chose this audience as being young ourselves, we found it easy to see what our target audience wanted as we are essentially part of it as well. This helped us a lot as we can empathise with our audience.

Research into our audience Research into what our audience likes was not a difficult task to accomplish. Due to us knowing our audience very well as we are surrounded by them every day. We looked at what our target audience was most into. The conclusion of this was that they enjoyed modern entertainment news and various aspects of pop culture. We included this in our presentation.

Our target audience image. The name Rebel Radio appeals to our target audience as it reflects the rebellious period all teenagers go through. The name also sits well with our target audience which is nice.

The Aspects of a Teenager Teenagers are into what is happening at this precise point in time. This was a crucial aspect to our planning for our bulletin as we focused this into many of our stories as seen in our Isle of Wight Festival story and our Ice Rink story as these are both things that teenagers on the Isle of Wight enjoy. These things would make them listen to our bulletin as its all news relevant to them.

Who Else May Rebel Radio Appeal To? Rebel Radio may also appeal to young adults as some of them are into the same things as teenagers. Parents of the teenagers may also like to listen to Rebel Radio as their kids may want them to put it on.