1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Conventions of a music video

Camera angles and shots.This is a essential part of a

convention of a music video. As in any and every music a variety of defend

shots are used to make the video the most interesting and impressive. The use of camera angles and shots has become increasingly

popular as different techniques have been

developed, for example shooting the video from

someone's point of view to make it more intriguing.

ColoursThese are important part of a music video

convention. The reason being that colours

invoke emotions and attract people or

viewers. Colours are usually linked with the music video depending

on its genre. For example if it is a nice up

beat pop song the brighter the colours will be and if it is more of a

sad song like “Jar of hearts” the much duller

and less vibrant the colours will be.

Props and costumeA large part of the

conventions of a music video are to do with the

props and costume. Partially because they

can be linked to the colours as they are usually a main focal

point of a music video as style and setting is very important as it sets the

boundaries of the music video.

Singing and dancingKey to the

conventions of a music video. Without

these two things more so the singing than

the dancing as without it their would be no song or video. However abstract

videos have had an increase in popularity in particular genres of

music.

EffectsAs technology has

advanced so has the use of effects in music videos and has earned its place

as a convention of a music video as in almost

every music video the blue or green screen is used to insert some sort effect whatever it may be. In our music video

we followed the conventions of the artist who’s song we chose as they use a lot of effects in their music videos.

Conventions of my music videoCamera angles and shots.

In my music video used a lot of different types camera shots for example in the bridge I

used a extreme close which is typical in music video when it comes to the bridge. And for the majority of the rest of the

video like others I used medium shots, long shots,

close ups etc. this is how we conformed to the conventions

of a music video. Colours I used the conventions of

music video in the aspect of colours by using bright

colours through to keep the viewers engaged and

interested and to keep as entertaining as possible. This was done as bright colours catch peoples

attention and draws them to it.

Props and costumeA large part of the music

video was filmed on a bus so in this sense we did not challenge the forms and conventions of a music

video. Also we had many different outfit/costume

changes which is a convention and form of a

music video.

Singing and dancingAgain we did not

challenge the form and conventions of a music video as we had a lot of

singing in the music video and like most ideas in the same genre as we

did have a dance sequence as some other

in the music video but we did have similar actions

to the original music video (images on next

slide). However in a way we did challenge the

conventions of a music video dance sequence as we did not make into a huge part of the music video but just a small

fraction of it.

EffectsAgain conformed to the

forms and conventions of a pop music video as I used a lot of effects in the music

video as in the pop genre of music a lot of green screen is used in music videos by various artists e.g. Jessie J who's song that we chose.

Things we challenged

In the music video one thing that we did do that was different was the fact that we used images that appeared in our didgipak in our music video.

Conventions of my Digigpak

We had a large selection of images so we had a choice of what we could use for our digipak. We had different shots of our main person using different props e.g. balloons. We had our main person looking like they were having a fun and upbeat time so it would match our music video and the song. We chose to do this as other artists have similar types of images (having fun) on their digipaks.

We used bright colours to show the fun, stylish pop genre in which we decided to do and to make it stand out from the crowd. An example of this would be of the didgipak in the bottom left hand corner.

Forms and conventions of my magazine advert.

My magazine advert has a centralized large image of the main/lead person. This is done in a lot of magazine adverts especially the way that she is positioned and where she is looking. As you will see on the next slide that she is not looking straight on but is looking to the side as to not make eye contact. This can conote many different things e.g. she is distracted or is looking at something beautiful or attractive maybe she is drawn to music. The music could be the song she is promoting. This can intrigue a viewer and make them what to know more or listen to it.

On the next slide you will also see other examples that do the same thing.

My magazine advert

Similar conventions.