EVALUATION QUESTION #2

HOW EFFECTIVE IS THE COMBINATION OF YOUR

MAIN PRODUCT AND ANCILLARY TEXTS?

In order to make sure that all three of our products linked well together we made sure that we linked the different types of media, with a distinguishing feature. We did through making sure that we created a brand and artist identity which we used throughout all of our music products. In order to create this identity and continuity we made sure that we used the same font (Desdemona) throughout all of our media products. As shown below in all three of our products the font that has been used is the same.

Digipak front cover Music video Advert

Through the research stage we font that using the same font throughout different products is commonly used within the Indie Rock genre. This is most clearly shown in Coldplay’s Viva La Vida music video and digipak and poster. Where they have used the same font and background image in their digipak front cover, music video and advert, and for our product we wanted to replicate that, however make it unqiue.

Some of the other choices we made in order to keep the branding the same throughout our media products included making sure that we had an iconic feature (Pig mask) so that people would recognise and relate to our products if they were to see the pig mask being used anywhere else.

I think from the way that we have produced our different products and they way that they are stylistically the same it helps to create a link between all of the different products. And any real band would use the same techniques (distinctive feature, unique font, same colours) in order to create their own products and I feel that in our own products we have done the same. I feel that if we had chosen to use three different images for each of the different tasks then the audience wouldn’t be able to tell that any of the media products we the same.