EVALUATION QUESTION 2

By Tom Harris

FILM TRAILER

• USP: The main components that draw in our audience is our use of postmodern techniques such as pastiche and hyper-realty, we have also included a major plot twist to entice our audience and keep them on the edge of their seats.

• Our tagline: ‘Get Your Guns Ready..’ , was specifically chosen to entice and engage our audience.

• Our target audience of film enthusiasts will be particularly interested in our complex characters and our interest editing styles. Our choice of music draws in the crime genre enthusiasts and we hoped that our pastiche of popular techniques and iconography would make it more appealing to other audiences.

• The target audience we aimed for is 15-35 year olds, with an interest in film and the crime genre (similar to the audiences of Kill Bill and Mr & Mrs Smith), we aimed to target both men and women due to our male and female stars being intriguing to both sexes.

• Our film would be rated certificate 15 as we believed this allowed us to show a relevant amount of violence and adult themes without over-loading the film with violence.

TARGET AUDIENCES

PROMOTION• Our film will be promoted with a selection of push and pull advertising as

well as a range of social networking channels such as Facebook, Twitter and Instagram.

• The push advertising would be traditional advertising such as posters and magazine covers, we would also include television adverts and in cinema trailers.

• The pull advertising would include online competitions and prize draws, this type of advertising I believe will relate to our target audience, because our audience are young and current and have grown up with the internet.

• We decided to release our film on the 14/02/15, valentines day, we chose this because as well as being a crime film it could by some be considered an anti-romantic. Also by challenging the romantic traditional films released on this day we hope that a different set of couples, those preferring action films, would associate with this film.

• We wanted our film to be shown in mainstream cinemas such as; IMAX and Cineworld, this is because we believe our film will appeal to a wide, mainstream audience.

FILM POSTER• Our film poster was designed to entice our audience to watch our film, we

showed simple outlines of our characters with pictures of our Brighton setting, we also layered simple text(including the title, tagline and release date).

• We decided to challenge conventions with our poster, rather than including a photo of our stars, we used simple outlines, this way we have created and enigma, which we have linked to our magazine (if they wish to lean more they will have to purchase our magazine).

• We have established our genre of our film using simple misè-en-scene, we used pistol outlines to highlight our crime genre.

• Again our tagline ‘Get Your Guns Ready…’ draws our audience and makes them want to either buy the magazine or watch the film.

• We used simple colours and appropriate paint based fonts to attract attention primarily to the enigma of who these characters are?

• Our film posters will be shown in traditional locations, such as in cinema’s, bus shelters, billboards and magazines (in other areas we chose to challenge conventions, but when it came to advertisement we decided to use traditional techniques).

MAGAZINE COVERS• Our magazine cover (and the included article if the magazine was in

production) will answer the enigma created by the poster (who are these characters?)

• Our magazine cover has simple clear photos of our two main characters, this is traditional for a crime magazine cover, but we have included only half of each characters face, this was a technique I noticed during my magazine and poster research and decided to use for our magazine cover.

• Our magazine cover highlights our crime genre subtly through the use of font styles, wording of taglines and the other films we have chosen to feature in the magazine. We felt that our genre had already been understood as the trailer and poster will be released previously to the magazine cover.

• We used simple black and white colour schemes as well as a vivid yellow/gold to draw attention to key areas of the magazine cover, we felt that this use of colour would make this stand out from the rest and make it noticeable from others on a shop shelf.

• We hoped to publish a PDF version of the magazine available to purchase on sites and apps such as ‘Kindle’ and ‘iBook’s’, this would draw in the more tech-savvy audience who we hoped would be interested in this type of film.

WHY TOTAL FILM?• We chose to use ‘Total Film’ to promote our film, we felt that their predominantly

mainstream readers would like the film and found that their history of films released were of a similar genre.

• Their reader statistic(seen below) also matched roughly our initial target audience we had chosen, they noted that 86.6% of their readers were aged 15-34 and 75% of their readers were male.

• We hope to increase this statistic and increase the percentage of female readers, we believe we can do this due to the male and female star characters being idols to both male and female readers.

PREMOTION PART 2• As I previously stated we wished to release our products in a

staggered order, firstly the poster , then the film trailer (both creating the enigma of who the characters are..) and finally the magazine, which will answer the questions created by the poster and trailer without ruining the film.

• We planned to use a selection of online tools to market our films ( I originally stated that we would include pull advertising such as prize draws and competitions) such as social networking (Twitter, Facebook and Instagram) and other sites; we planned to use sites such as IMDB due to its popularity and its ability to list cast, plots and reviews of the film.

• We had also planned to use the BFI London film festival to market our film, we felt this was a good premotor as it draws in film fanatics who would be interested in our postmodern film. We also considered music festivals but felt that our audience would want to be at a more professional film festival such as the BFI.