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MY PRODUCTSDIGIPAK

MAGAZINE ADVERT

https://www.youtube.com/watch?v=RyF2BnKhwhA

MUSIC VIDEO

The use of all three my products, the music video, digipak and magazine advert were created to support one another.

*Synergy enabled me to connect all three of my products by using similar images of my artist which manages to promote my artist and my other products. When creating my music video, I took time from shooting footage to take still photos at the location of where were filming which was London Piccadilly and also within other areas of Central London e.g Regent St. and Carnaby St.

When creating the print products I experimented with using screenshots from the actual music video but the picture quality wasn’t as great as the actual photographs I took. If I had used the screenshots from the actual video the print products and the video would have been connected completely as they all have identical images within them.

It was vital that I connected my products to create synergy because this helps me promote my work as each product manages to promote each other at the same time.

The way these products manage to develop each other is without the main product which is the Music Video, the other ancillary texts wouldn’t exist because there would be no need for them.

All the development for the ancillary texts, began when I was shooting the footage for the music video because I had to plan what type of imagery would be suitable to put onto a digipak and what would work on a magazine advert.

The way that the ancillary texts develop each other is that I was able to use multiple images from different locations and keep them connected by keeping my artist involved within both products especially in my magazine advert as I was able to display the front cover of my digipak which shows some advertisement.

Example’s of Real Media ProductsRIhanna

Jason Derulo

My target audience, which were young adults/teenagers who enjoyed the pop genre. Their response towards my media products were positive, they all claimed to have said that it would appeal to them as it seems to have the look of a product from the pop genre.

My audiences attention were caught by the group dancing scenes which generally showed the video to be like a party, they felt that this was truly like any other pop music video.

The synergy between all three of my media products work pretty well, because from what feedback I have got from my target audience is that there is a clear connection between my main product which was my music video and my other two ancillary texts which were my Digipak and Magazine Advert.

This was due to the images which are used to create my ancillary texts were the images which were shot from the locations during filming footage, such as the iconic streets of Central London with my artist singing in front of the Piccadilly Advertisement Boards

My feelings towards my final products, are that I’m proud to present this as my work, because although it was a long process to

plan on how I would be able to put something of this standard together was beyond me, creating my main product,

the music video was the most enjoyable to create. The reason for this is because when you work with a group of young

people to create a music video which is about positive vibes and having fun, it just

made it easier to make because it no longer felt like a task because it was so

enjoyable to to do.

When creating my ancillary texts I felt as if it was more challenging because I had to work alone on this and I didn’t have the positive and fun atmosphere around me

but although it was harder to create it was still a joy to present it.

Overall I feel that my products were successfully created and that I am proud

of how they turned out