Evaluation Question 3

‘What have you learned from your audience feedback?’

By Poonam Parmar

• In the research and planning stages of our documentary production, we used questionnaires online and hand outs creating a small pilot study to find out information about the target audience we wanted to aim our documentary towards to get a better understanding of our audience.

• We asked a mixed gender between the age range of 16- 35.

• This helped us identify the majority’s opinion – highlighting that there are people who need to be informed about how Social Networking is taking over the media.

• I feel that having collected all of our audience feedback from research & planning stages it influenced the direction of our documentary.

• By combining all research of target audiences and the questionnaire feedback as well as the facts & statistics of the secondary research from various different sources, this enabled us to represent a relatively balanced argument on a debatable issue as many people had opinions on the matter.

• The questions worked well towards our advantage as we gained honest opinions about the products.

Research & Planning Stages‘What have you learned from your audience feedback?’

• According to our results of what audiences wanted to see was; people knew a fair bit about Social Networking but still 33% did not know the impacts it is having.

• We also found out the main conventions that they want to see, such as expert interviews, well researched voice over, facts and attracting music.

• Following on from this, we decided that using questionnaires would be the most suitable way of gaining feedback from our documentary, radio trailer and magazine article.

Research & Planning Stages

• Before we started constructing our products we had to ask the audience what they would like to see and what they already knew. We did this and the made graphs of what people thought. But also from our findings we spoke about what we found.

‘What have you learned from your audience feedback?’

Research & Planning Stages

• 92% of the people we asked utilise social media.

• We asked people what social networking sites they use; Facebook & Twitter.

• We also found out that Social Networking was a means to connect with people than before it was used for gaming.

• 67% of the people we asked were knowledgeable about the statists for the rise in social networking patterns.

• We asked people what would be the main convention you want to see in a documentary they answered a well researched voice over.

‘What have you learned from your audience feedback?’

• We started by asking our target audience our 3 products, first the documentary. We then have provided handout questionnaires for our audience to fill in.

Evaluation on Documentary

YES NO0

2

4

6

8

10

12

14

16

Do you think it followed the conven-tions of a documentary?

YES20%

NO73%

N/A7%

Has the documentary changed your perspective on Social Networking?

Out of the 15 people we asked 90% said that we corrected followed the conventions of a documentary .

Most people said that the documentary did not change their opinion on the matter but gave them a sense of awareness and how much it is now used.

‘What have you learned from your audience feedback?’

• We moved on to the strengths of the documentary to see if overall they were happy.

Evaluation on Documentary

INTERVIEWS

SHOTS

DETAIL

SOUND

N/A

0 1 2 3 4 5 6 7 8

What was the main strength of the documentary?

Series1

0.5 1 1.5 2 2.5 3 3.50

2

4

6

8

10

12

Was there any weaknesses?

Series1

Many of the people we asked gave a range of answers for the strengths but the expert interviews was the highest and which our audience enjoyed because it was professional. Quote “I think the interviews give a clear sense of professionalism to the documentary”.

There were some weaknesses to do with the documentary, 10 people answered YES and 2 with no and 3 with no answer. Many people said that the sound levels had a few problems in comparison to the actual documentary voice over. This is something we would have to change.

‘What have you learned from your audience feedback?’

• After we had shown the documentary we asked the audience to rate it.

Evaluation on Documentary

1 2 3 4 50

1

2

3

4

5

6

7

8

Rate the documenatry? (1-lowest, 5- highest)

Series1Series2

Overall the audience rated the documentary a 4 which is quite high. This meant we had fulfilled. The sound levels let us down as this was effected due to the background noise muffles.

• We moved on to asking the audience about the magazine article for a listings magazine.

Evaluation on TV Listings Magazine

YES40%

NO47%

N/A13%

Does article make you want to watch the documenatry?

YES NO N/A0

2

4

6

8

10

12

Does the magazine article follow the generic conventions?

Series1

The magazine article out of the 3 products was the least that our audience liked. 47% of people said no, 40% said yes and 13% gave no answer. This concluded to us that even though it looked professional they would not be interested by it.

10 people out of the people we asked said that the TV listings magazine follows the generic conventions which we are pleased with. We know the improvements that we would make in the future in order to target them.

• We started by asking our target audience our 3 products, first the documentary. We then have provided handout questionnaires for our audience to fill in.

Evaluation on Documentary

YES NO0

1

2

3

4

5

6

7

8

9

10

Does the magazine article grab your atten-tion?

Series1

9/15 people said that the article doesn't’t grab their attention due to the images being moderate and not noticeable. The people who thought it was due to the fact of the colour scheme and catching masthead.

‘What have you learned from your audience feedback?’

• The radio trailer was one of our ancillary tasks that we asked our audience about too. I was pleased with the results that we gained.

Evaluation on Radio Trailer

YES

NO

Is the music appropriate for the trailer?

YES NO0%

10%20%30%40%50%60%70%80%90%

100%

Does the radio trailer explain the docmentary well?

99% of the people we asked liked the radio trailer due to the different variety of voices and music linked in well. People mainly said “the radio trailer was very informative and made me want to watch the documentary however the music was slightly loud”.

100% of the feedback we got was that they thought it was a good radio trailer overall and attracted their attention to watch the full documentary. The voice over was clearly understandable which related directly to the topic.

‘What have you learned from your audience feedback?’

• In conclusion, through the research & planning stages and the evaluation I have learnt many methods to target my intended audience. I have learned various topics about our chosen issue – Social Networking, but also the improvements we could make within the final product.

• The majority of the feedback we gathered was good and did attract them to watch/ read the products. We have also had some constructive criticism that evokes the weaknesses within the products.

Overall,‘What have you learned from your audience feedback?’