Evaluation Question 3

Bauer Media Bauer media is a division of the Bauer media group, Bauer is a worldwide media empire and offers over 300 magazines to 15 different countries. Bauer Media is a UK based media Group consisting of many companies collected around two main divisions which are magazines and radio. Bauer Media is built on influential media brands there strategy is to connect the audience excellent content. Today Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat the must have weekly celebrity title, Parkers, MATCH!, CAR and Yours. Bauer’s wide portfolio of influential brands gives them advantages over pure play magazines or radio competitors.

IPC MediaIPC media has over 60 well known media brands. IPC Media is the UK’s leading consumer magazine publisher. Statistics show that they engage with 26 million UK adults, almost two thirds of women in the UK and 42% of men there portfolio of websites reaches over 25 million users globally each month. IPC media has 3 publishing divisions; IPC Connect, IPC Inspire and IPC Southbank. IPC Connect is the mass market women’s division which consists of famous women’s weekly magazines such as Now and Chat and also includes TV entertainment brands such as TV times. IPC Inspire is the men’s division of the brand it covers a wide range of interests including lifestyle brands including Nuts, Mousebreaker and NME. IPC Southbank is the upmarket women’s division consists of luxury fashion brands such as Marie Claire and InStyle it also includes women's lifestyle brands and home interest brands. IPC is a Time Warner Company

Which Institution I will useThe institution I will be using for my magazine is IPC Media, I have chosen this company because they don’t produce a monthly music magazine so I think that there is a gap in there market. I think they would want my magazine as a brand for the same reason and also because thee company only produces one music magazine and that is a different genre of music to my magazine. I have decided to chose IPC Media over Bauer Media because Bauer already produces a monthly magazine and also IPC is the UK’s leading consumer magazine publisher so I think my magazine would be more successful under this company.

Where would I sell my magazine

Supermarket

NewsagentsGigs