RESEARCH Throughout the research stage, I used sites such as YouTube, Google, Prezi.com

and Slideshare to gather and present my findings. I used YouTube and Google

effectively by using key words to find specific information or music videos to gather

my research. Also with Google you can filter your search by clicking on search

tools and then changing the different pre-set options. For example you can choose

to search the whole web or pages from the UK only as shown in the print screen

below. I used these filters to help me find information that was entirely relevant to

my artist, music labels and director research. With YouTube, I made sure that I

included ‘official video’ at the end of my search so that the stars official video

appeared at/near the top of the list, as if I hadn’t entered this YouTube would have

returned results of videos that aren’t related to the official video such as ones

created for the Purpose of coursework etc.

I feel that I used sites such as Slideshare and

Prezi.com to create interesting ways to

present my findings throughout my research,

as I could creatively use text, images and

colour to make my work more eye catching

and interesting to look at.

PLANNING

Again I used Prezi.com and Slideshare for many of the posts during the planning

stage. This is because I felt that these were interesting and creative methods of

presenting my work.

I feel that Prezi.com was perfect for presenting my planning work, such as the

storyboard, brainstorming ideas, shooting schedule etc. as I felt this was the best

way to show my thought process and my journey I had taken because of the way

Prezi moves between each framed section of text or image. For the shooting

schedule I was able to create a timeline on Prezi which allowed me to clearly show

the filming process I planned to follow. For the Brainstorming Ideas section of

planning, again the way Prezi works allowed my thought process to be clearly

presented.

I chose to use Slideshare because I felt that this was another way to make a

PowerPoint more interesting, but also allowed me to clearly present my thoughts

and ideas. I used different slide designs for each Slideshare to make them stand

out and used a mixture of colour, text and images to clearly present my ideas to

the viewer.

CONSTRUCTION - VIDEO

To film my video, I used my own Canon EOS 1100 D camera, as it enabled me to

film in HD. I feel that because I was able to use my own camera, I had a better

understanding of the functions which enabled me to film effectively. I also study

photography, so use my camera on a regular basis constantly altering the settings

to achieve different effects, so therefore I was able to overcome any issues I faced

whilst filming.

To edit and piece together the footage to create my video, I used the adobe

premier pro software. I feel that I had a better understanding of the software, its

functions and ways in which it can be used to alter footage and add effects. When

I used the software at AS, I only had a basic understanding of the different ways in

which it can be used to edit together the footage and add effects, whereas now I

feel that I have expanded the my knowledge to be able to correct any

imperfections in the footage,

using specific effects etc. to be able to create a music video that

successfully reflected my initial ideas for the theme and

meaning of the song.

CONSTRUCTION – DIGIPAK & ADVERTTo create my digipak and magazine advert, I used Adobe Photoshop. I feel that I was

able to use Photoshop effectively as I already use it on a weekly basis both at home

and in college due to me studing photography. I have used Photoshop for about 2

years so therefore understand all of the functions and capabilities of the

software, from the basic editing such as adding artistic effects, using the basic

tools, altering contrast/brightness and colour balance etc. to transforming

images, merging layers and so on. I feel that my experience with the software has

enabled me to build on my skills using certain tools such as the pen or lasso tools to

carefully and neatly select areas of images when merging them to create the design.

I built all the sides of my digipak on separate canvases on Photoshop, but made sure

that they were all the correct sizes so that if put together they would match up

accurately. I also used Photoshop to create the record label logos that I have included

on both the digipak and the magazine advert, using the shape and text tools.

The same goes for the magazine advert. I feel that I was able to create a professional

looking advert as I was able to apply my skills and knowledge of the software to

effectively produce the final result. I chose not to use Adobe Fireworks as I have very

little knowledge on how to use the software so felt that this would prevent me from

making my ancillary texts as successful as possible.

EVALUATIONI feel that I have effectively used media technologies to express my thoughts and

feelings upon my work and progress in the style of an evaluation. Again I have

chose to use Slideshare, Prezi.com and Sliderocket as I feel that these allow me to

clearly express my feelings and ideas when answering the evaluation questions.

Again I feel that they are also an interesting and creative way of presenting a

PowerPoint.

I used Prezi.com for the Evaluation question 1 as I felt this was the place where I

could write a detailed answer discussing the different conventions of music videos

and ancillary texts, as I felt that this question was quite detailed and I had a lot to

write about. I also felt this was an easy way to show my thoughts and combine the

use of text and images creatively to support my thoughts.

I chose to use Sliderocket for the evaluation questions 2 and 3because I felt that

the themes available for use are interesting and would make my evaluation more

interesting to look at/read. I also felt that this was an easy ways to break down my

answer into sections to make sure I covered all of the points I needed to answer

the questions thoroughly.

I used Slideshare to answer this evaluation question as I felt that this was the most

appropriate form of presenting an answer that needs breaking down into a few

sections. I feel that through using this I was able to respond effectively to the

question.