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MY TARGET AUDIENCE• 17-30 year olds• Both male and females• Listen to and are interested in RnB/Rap/Hip-Hop

Throughout the production of my magazine I have consulted with my focus group which consist of 10 people (5 males and 5 females) with the majority of the group listening to the genre of my magazine and others to give an outside opinion. They were extremely useful in making the changes from my mock ups to make sure it fit all the criteria of a good music magazine.

ATTRACTING MY TARGET AUDIENCEMy target consists of aiming towards both males and females (which is going against the majority of music magazines)

I tried to make my magazine as attractive to males and females as much as possible by using gender neutral colours (which was pointed out to me from my focus group). The colour scheme which I ended up with was Burgundy Red and a Dark Turquoise (Shown to right) I tried to stay away from the conventional colours which music magazines use (e.g. red, white, black and blue) because I wanted my colour choices to be unique and therefore increase the brand awareness of the magazine.I also used reception and audience theory in order to attract an audience, by using direct mode of address and followed the hegemonic norm in terms of mise-en-scène for the featured artists.

ATTRACTING MY TARGET AUDIENCE - COVER

In order to attract my target audience, for my cover image I established a direct mode of address (model looking into the camera) in order to establish a personal relationship between the model and the audience and would also establish the model as a subject rather than an object (to symbolise gender equality) which could empower and attract the female audience. In terms of the male audience, by the model wearing cut-off denim shorts, it shows a lot of skin which according to Mulvey’s theory of Male Gaze, would attract male audiences.I also attracted my target audience from the use of hermeneutic questions (e.g. “Why is Nicki Minaj so Angry?” which would make the audience powerless to find out the answer within the magazine (Hypodermic Needle). As well as that, there is also the use of buzz words (e.g. “Exclusive”) which suggests to the audience that the information within the magazine can’t be found anywhere else and is therefore valuable and worth the read. On top of this, drop shadows were used to make certain words stand out and become visually attracting, which would cause the audience to read on.

ATTRACTING MY TARGET AUDIENCE - CONTENTS

Something which I have included which is unconventional for magazines to have is social media links. I have included these to convey to the audience that the magazine is available to follow on popular social media sites. This is because it is an extremely common stereotype for my target audience to be highly involved with multiple social media platforms, so by letting the audience know that there are accounts on these popular sites more people can find out about the magazine and the audience can be kept interested with regular updates.

As with my cover, I have chosen for my contents image to be showing a fair amount of skin. This is to attract the male audience of my magazine, by following the hegemonic view of young, male adults, as they are seen as sexually active this would attract them.

ATTRACTING MY TARGET AUDIENCE – DOUBLE PAGE SPREAD

I used a pull quote in order to attract my target audience. This entices the audience the read the entire article by creating hermeneutic questions.

I chose to have the complete image for my double page spread which would attract the audience. By using the complete long-shot it suggests to the audience that the artist is powerful and would therefore be seen as a role model to the readers and would attract them to read the whole article.I put the artist’s name in large letters and

a font which isn’t part of the house style in order to attract my audience. Because of its lettering and size it stands out and is eye catching, which gets the readers attention and causes them to read the article.