Who would be the target audience for your media

product?

By: Isabelle Tutty

Introduction For our media product my

group and I had many different aspects to look at when considering our target audience for our film.

We first had to evaluate our own media product in order to determine our target audience, and the different properties which will influence those who will want to watch it.

Media Product Properties

We first acknowledged the different properties that our media product had, which will influence the target audience.

These are:

Our media product is in the form of a film

Our film is a horror thriller

Our film will have a certificate

rating of 15

Target Audience – AGE Our media product will target

teenagers and young adults

We asked different people who they thought was most likely to go and watch a horror thriller and they said young people.

We also thought this most likely as they would go with friends and it would be a social event.

Also considering the certificate rating of 15 we will specifically target people in their late teens and young adults

Target Audience - Gender When considering the gender of

our target audience we all agreed that it would be both male and female, however more so female.

Men would like to watch our media product because it contains three female characters as leads

Females would like to watch our media product because they can relate to the characters

Target Audience - CLASS Concerning class my group and I said that

our target audience would be the people within these different classes:

E – People at the lowest income

D – Working class

C2 – Skilled working class

C1 – Lower middle class

This is because we felt that these classes could relate more to the mis-en-scene of our media product. Such as the setting and the characters which are of working class.

Target Audience – INTERESTS

& HOBBIES We think that the target audience

for our film will be those who have the following interests and hobbies:

Watching films (horror)

Interest in Sci-Fi

Interest in the supernatural or the unknown

People who like going to the cinema

People who likes to spend time with friends

INTERESTS & HOBBIES

CONTINUED… We thought that all of the different

interests and hobbies were key to those who we think would enjoy watching our media product.

We believe that those who have different interests in Sci-Fi and the unknown will also take interest in the supernatural side of our horror thriller film.

We also see our film as being a social event for people to go and see with their friends, this would mean that the target audience would also have to enjoy going out to the cinema and spending time with friends.

Target Audience - LOCATION We believe that the target audience

for our media product would be national people within Britain and specifically England.

This is because our film conveys characters who are living in England, this would mean that the national audiences will be able to relate to much of the British content within our media product.

Cultural humour for example may only be funny to those living in Britain or even games that they play at the sleepover may be more recognisable to people aware of British culture.

Conclusion Further more we believe that our target

audience are those who are able to watch the film and relate to the characters that they see on our media product.

We believe that people who like this genre of film and enjoy going to the cinema will be interested in watching our media product.

Also the overall target audience for our film will be able to understand the content of the film more because they are similar to the characters depicted in our media content.