Evaluation Question 4/5WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?-Q4HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?-Q5

o I believe that my music magazine , “baseline” which portrays the niche market of Hip – hop , would be successfully aimed at the social group/class of 16 – 24 year olds , these are the older teenagers who are turning into young mature adults , who are trying to build their confidence and become independent individuals.

o I wanted to portray my target audience , in a way that breaks the classic stereotype , without associating 16-24 year old with drugs, violence , crime or swearing, because not all teenagers and young adults are like that, however till following some hegemonic stereotypes such as a young black male who is very serious in his expression and maybe quite intimating, this I believe helps aspire young artists to follow their dreams and helps others to get motivated by reading other young artist’s success stories and leading them on to become hard working , and a completely individual and different persona . My magazine was not originally aimed at the audience with the typical high standard choice of a luxury lifestyle with big disposable incomes ,however I was aiming for the social group of people around 16 – 24 years who aspire to become like them , and will do anything to follow in their foot steps in order of becoming successful.

o My target audience of 16- 24 age group as these are usually people who spend their money on items ,like music magazines. To learn more about the reader of the magazine I produced a questionnaire and readership questions which helped me create the my hip - hop magazine for the developing world of 16 – 24 year olds. The questionnaire was given completed by both male and female consumers and music magazine consumers. This gave me an insight into what was needed in my magazine to attract that specific audience. Knowing that 16 – 24 year olds are more interested in mainstream music and the popular music genre my magazine represents than any other age group, therefore this was the most fitting audience.

Gender: Male – I used male models which they can relate to as well as neutral colours throughout, however mainly darker colours which stereotypically appeal to the

Age: 16 – 24 year olds- I used 2 16 – 24 year old models so that the audience could relate to them and their experiences

Nationality: British/Asian/American- This is because my magazines will be available in the UK and USA with one of my models being born in Asia and the other in the UK.As well as my Magazines being distributed in USA and UK

Ethnicity: I believe my hip –hop magazine should appeal to all people from different ethnicities, and there should be a mixture of Black ,White and Asian readers. I have tried to appeal to all ethnicities in some ways, the artist involved will be from different backgrounds and ethnicities - I again achieved this by using models of different ethnicities and therefore a wider range of readers will be able to relate to the magazine and the artists.

Interests – a general interest for the hip – hop genre and this magazine should help widen their knowledge on the current world around them and how they will take their place in life, teenagers and young adults who are into the fashion industry , buy into the latest treads and the newest gadgets. – I targeted them by making my front cover bold and attractive in order t get the readers attention, making them wonder about the hip hop industry and who are the upcoming artists, their lives, latest information about hip-hop etc.

Who my audience is - How I targeted them