evaluation question for media
TRANSCRIPT
FEEDBACK • It was important as part of the production to get as much
feedback as possible so I could make improvements on any weaknesses and get critical feedback from the target audience• As well as receiving strengths it was important to focus on the
negatives • I got three types of feedback one of which was class feedback,
individual feedback from friends, family and the target audience such as teenagers aged between 14-18 of both genders for draft 2and 3 feedback and the fourth being final feedback• Class feedback is referred to as draft 1 of which I knew
immediately I had to make improvements on such as adding voice overs
LINK TO DRAFT 1:- http://youtu.be/OjwR9uBML6U
STRENGTHS AND WEAKNESSES OF DRAFT 1
STRENGTHS WEAKNESSES
GOOD USE OF NATURAL LIGHTING – The natural lighting shining on emily was really good
EDITING ALL THE THREE CHARACTERS WAS GOOD – a well constructed narrative across all three
TITLE – the font needed to change as it was too simplistic and basic
INTRODUCTION – shots in the introduction needed to be shorter as it was too long
THE FRAMING OF SHOTS WAS EXCELLENT – the framing for all the three characters fitted in well and all positioned perfectly
VOICE OVERS – need to add voice overs
VOLUME OF JACK – turn up the volume of Jack as it was too quiet
QUESTIONNAIRE AND SECOND DRAFT• Once I made the improvements on the first draft I started to
hand out questionnaires to gain a wider range of feedback especially the target audience which is both males and females in the age range between 14-18• I then exported the second draft too YouTube making
amendments to my documentary • I created the questionnaire on Wordpress and the questions
were fairly obvious to the individual and easy to understand• Individual feedback mainly focused on the interviews such as
narrative and the use of mise-en-scene and framing.• However there were still admendments to make such as
arguing the introduction was too short and the volume of Jack needed turning up
STRENGTHS AND WEAKNESSESSTRENGTHS WEAKNESSES
LIKE THE CHANNEL 4 Intro – makes it look conventional
FRAMING – looks well done and professional
SHOTS ARE TOO SHORT FOR INTRODUCTION – make them longer
STYLE FONT STILL TO SIMPLISTIC – need to change the style as it looks to basic and black outline needs to go
BBC ARTICLE – air plane crash – as documents we won't remember the crash therefore need to put headline
NATURAL LIGHTING ON EMILY – shines on her really well
NARRATIVE – The narrative flows well and the use of anecdotes which Emily talks about is fascinating
VOICE OVERS – need to add voice over to channel 4 intro and introduction of characters and music to the channel 4
FEEDBACK ON DRAFT 3• After improving draft 3 it was important in a short space and
time that the amendment I would push me towards finalising my project• Also on of the amendments was using a BBC article • One of the big amendments to make for feedback on my
draft was adding the voice overs in which I tried using Oxford media factory who provided me with samples of voice overs• However most amendments were made and just needed to
make sure the documentary looked as tidy as it could and as professional
WEAKNESSES• One of the weaknesses in draft 3 which I had to change about
was the BBC article. The found you can't read it in a short space of time and need a headline from a website which was quick with a picture of the pilot • From looking at various articles this was an article which I
used but as there was negative critiscm towards it I needed to change it quickly and find one which was suitable • Another weaknesses of the documentary was I need to make
the shots slightly longer as they were too quick so I needed to adjust them to 2+ seconds • The final weakness which I need to actly quickly on was the
voice overs. These were samples used from Oxford media factory and I didn't really want to put them in but in a short spaced of time I had to convince myself. They argued it sounded too robotic and needed to sound more realistic
FINAL DRAFT – draft 4• On the final draft I managed to use my own voice over to
record over the montage and sequence of the introduction to lay out the central topic• I though this would be more conventional and from audience
feedback I desperately needed to add a voice over. I also layed out the voice over to introduce my main three characters and also voiced over the topic of discussion of social media helping or hindering mental illness• Overall when showing this to people, they said the my voice
over fitted in very well which was positive to hear and the voice overs I added in made the documentary look more professional • LINK:- http://youtu.be/CMF9Ort0gAg
IMPROVEMENTS TOWARDS AUDIENCE FEEDBACK
• One of the improvements I could of made towards audience feedback was changing use of media platforms such as social networking sites • As I don't have Facebook, I didn't have the opportunity to
make a Facebook group for my documentary and is one that I should have considered• Facebook would of been a massive contribution towards our
target audience as usually every teenager has a Facebook account and can be easily distributed and shared across teenagers home pages • However I thought using a questionnaire would be simple and
easy for me by handing it out to people in school and friends
FEEDBACK ON NEWSPAPER ADVERTISEMENT
• The feedback I got on the newspaper advertisement was overall positive • They liked the shot that I used of Emily on the park bench
looking out • Also they liked the brightness of the picture as before on draft
1 it was too unexposed and felt it was dark• Also when comparing other codes and conventions of
newspaper advertisements they agreed that I stood to the right codes and conventions such as placement of channel 4 logo, white text box and black font • They said one weakness that it was a little unclear of the
spotlighting the 1 in 4 as they understood how it represents 1 in 4 but it could have been represented better such as using a group of 4 and making the 1 stand out
FEEDBACK ON DOUBLE PAGE SPREAD• On the double page spread I had to create similar to a
newspaper article of what I am trying to promote my documentary especially for channel 4• Again I carried out questionnaires and used emails to send
feedback through and this was done by exporting indesign through either to a PDF file or a JPEG but the JPEG would come as 2 split images• The double page spread received good points but also
criticisms on what I could have done better• I didn't create any drafts for the newspaper adverts and just
did it in one to show members what meaning I was trying to convey
STRENGTHS AND WEAKNESSES OF DOUBLE PAGE SPREAD
STRENGTHS WEAKNESSES
LIKE THE TITE – the target audience liked the title of my double page spread battling the stigma and thought the use of stigma conveyed synergy across all three texts
BLACK AND WHITE – members of the target audience thought the contrast of black and white was good
DISTRIBUTION OF PICTURE – this could have improved and the pictures are too close together and should be more spread out
BLACK LINES – the thickness of the black lines can improve and maybe be thinner
PHOTOS – members of the target audience argued the photos were good such as 'battle of the stigma' and the photo of Emily and Jack with these shots taken when constructing the documentary