evaluation questions copy

Tehreem Rasheed

And

Maha Nadeem

http://mahatehreem239.blogspot.com/

http://mahatehreem239.blogspot.com

Evaluation

questions

Q. In what ways does your media product use forms and conventions of real media product?

Researching about codes and conventions in short film was the first thing we did, codes and Conventions helps in representing our idea to the target audience, if codes and conventionsAre done properly then turns out to be very good, so it was important that we fully understand The codes and convention of a social realism film

To gather the codes and conventions we used (You tube) as our main source, we watched manyShort films and took ideas.

My media product is a short film, poster and a review page, we chose social realism as our genreBecause we wanted to do something different, something which affects the audience, so we Chose class difference, poverty, why children have to go out and work? We see baggers around, and we don’t know why do they have to beg. So this was an interestingTopic an be comparedOur short film can be used, developed as well as slightly challenged existing real media productsThis can be seen in our planning stages

The way in which my media product uses conventions of real media products is throughmy use of camera, mise en scene, sound and editing in an attempt to create narrative.“Narrative theory studies the devices and conventions governing the organization of a story (fictional or factual) into a sequence.” this is what I have attempted to achieve within my short film

Mise en scene, As this is a story of a child who’s poor so, the lighting is low to make her appear grim and to also represent the typical dull life of the people (her family). On the otherHand there is a rich lady, lights aren't low in her house, it is opposite from the poor girl, to showThe class difference and poverty

We further challenged codes and conventions of real media through our story line, audience getEmotional when they watch some sad story, our story is sad because we have shown POVERTY,Poverty affects very well when it is shown on screen.Our Storyline is simple and easy to follow and is based over a short period of time.The narrative is condensed and there will be limited dialogue. Instead characters are Developed through images and actions rather than extended and lengthy dialogue sequences.

However it is not often that Short Films contain a lot of dialogue nor a lot of characters asthere is not a lot of time to properly allow the audience to interact with the characters,We tried to do it as perfectly as we could to challenge the forms and conventions of real media


We have shown simplicity in storyline, which would represent real life media, putting so Much effects would make our short film fake, which would obviously make our short filmLook badour short film has 4 characters, 2 of them have main characters specially the poor girl.This is also done in order to keep the audience engaged and be able to follow the storyline without being bombarded with information and new people. Characters are well represented.

Including a twist is a common convention in short film although this is not a general rule and not all short films will use this format. However, a twist allows the film maker to tell a shortstory in an interesting way and they are able to do this as the short storyline gives fewer clues to the ending. We even gave a twist in the story when the other maid eats something from thefridge and blames the poor girl.

Short film depends on the shots, If the shots are not perfect then the film is not perfect!Overall short films allow for much more creativity and abstraction. Our short film is made up of a number of creative shots and soundtrack making up an artistic and sometimes quirky piece. We tried to get ideas from the other movies. Camera shots and movements are basic and simple,close up are used to show the facial expressions, there is also a large use of wide and establishing shot to allow the viewer to understand where the action take place. Comparison ofrich and poor will be shown by different camera shot, by high and low angles, by lightning byclose ups etc.


Further more it was very easy for us to find a location Poor girl lived in a one room house, in which she and her family used to live and on the otherHand there is a big house

We did some voice overs to show poor girls feeling, this gave a good effect in the movie.There is a bit of depressive diegetic sound will be added to show how child suffer or facehardship in her/his childhood.

Our short film showed a lot of emotions, mostly it showed sadness, somewhere happiness,so there was a variety of emotions. Variety of emotions will engage the audience towards themovie. Short films are used to convey a strong emotion to the viewer whether this is laughter, pleasure, sadness or anger, sometimes making comments on morals or society in the process.films can be a lot more powerful in this way as it is easy to make something appear differently to how it is or to get the audience thinking about a particular topic without having the time to make up their minds while watching, leaving them to contemplate after the film has finished. There will also usually be a stronger connection to the characters as they are shown closely throughout, with the creativity allowing for more humor and pleasure.

Budgets for short film are usually quite low. We had a low budget and we also divided money so it was easy for us to pay

Costumes matter a lot, it represents the whole image,costumes give the idea of the whole imageIf a girl is wearing designer clothes, then viewers would get to know that she is wealthy. In ourShort film poor girl has no fashion sense, which showed that she has no money and no Knowledge And the rich lady wears designer shoes and bags and clothes

Our target audience are teenagers and adults, because everyone likes to watch social films, andteenagers do not have a busy life, so they have lots of free time to watch any film

By looking at our codes and convention, we think that it does challenge real media today, Because it has everything that a short film should have, planning, research everything.



1. Genre2. Twist3. Central protagonists4. Camera angles5. Small number of characters6. Situation7. Voice overs8. Music9. Real life

9 frames picture gives the idea of the moviethat it represents everything, this shows that Our short film can be compared to any other professional short film.


Inspired film

There are many short films which inspired us, there is not only oneWe used to log in you tube, and watch videos and take ideas, and used to writeThe idea eg, there was this bengali social realism female in which the child gets humiliatedThis gave us the idea of humiliation and flashbacks in the movie


Poster

Codes and conventions

All of the pictures haveClose ups and the picturesAre not clearThis gave us an idea of closeUp and a half faceand the picture turned outTo be very good.

If we compare our magazine withOther then it is challengeable

Half face attracts the aundience

Background goesWith the themeIt looks like it hasNo Colors in herlife

Font is good

PICTUREIS GOOD

DIRECTORS NAME

Our poster


REVIEW PAGE RESEARCH

This gave us an idea of putting a Big picture

This gave us an ideaOf putting poster in The review page

OurReviewpage

Big picture

poster


Q. How effective is the combination of your main productand ancillary texts?

Advertising

POSTER and REVIEW PAGE are quite effective in this sense, people mostlyWatch posters an plan to watch a money, if the poster is good, then people who don’t Even know would get attractedWhere as in review page, people don’t get attracted like they do from the posterAnd if once they get attracted through the pictures, then they might read it


My poster and review page are attractive because it goes with my short film it has everythingWhich is shown in the movie


we feel that the combinations of both my main and ancillary texts are very effective.All three of which were inspired by the research I have done into short and feature films and how they are presented to the public on cinematic release. All three of ourtexts have synergy which is the ability to link the three pieces of work together so for example if you saw my film poster would you be able to tell that it goes with our film.How we have accomplished synergy is by using the same style of text on the Title on allthe texts, as well as using similar images on my film review and poster. we have also created synergy by including similar if not the same images in all pieces as seen As you can see both of our film review, poster and film use the same text style to create synergy as well as the same black and white color scheme. From our movie review:Short Film: poster:

As you can see all three texts are quite simplistic and easy to follow as they all are relevant to each other and all centre around my main protagonist’s


I think thatour short film poster and movie review would belong in Gorilla film magazine,this magazine focuses mainly on student and graduates work rather than industry and webelieve that our poster and review would be perfect in this magazine as industries do lookthrough this magazine and have contacts so this is the most likely place for my short filmto get recognized. The places the films get distributed to. Events such as awards, festivalsetc where work gets shown. How the company help sell your short film to the public.Future issues information. About the company.

Q. What have you learned from your audience’s feedback?

Before we started the construction work we did a little research on our target audiences. We distributed a questionnaire among people in order to know, what are their likes and dislikes. Therefore considering their view we applied that onto our video. However after the short film was completed it was important to get audiences feedback. We disturbed a questionnaire among various people after making them watch our short film. Mostly we got a good response but obviously no one can be perfect. One of the problems that were arising was the extra use of effects. Such as the moving of thecamera was not necessary in few shots. Otherwise the editing was good enough. During the editing we had an issue about the time management that’s why we try using such effect and editing o it shorten it up. A clear view of editing has been shown on the blog. We have uploadedboth videos. Most of the people also claimed about about the acting of that rich lady (Samra) who was hesitating while she was scolding the little child girl ANSA. We got a good response onhow the editing and the placement of the shot were done. During editing of the film we didwhat we like but some people said that some shots were not properly taken. So that’s why Ibelieve audience response is very important because what you like maybe others don’t. The music work was quite appreciated as it suits the situation. The slow sad music mad e itmore depressing and attracted the audiences at the first. We did a interview as well. The linkhas been provided in the blog. We showed our video to her. And we got good comments asshe really liked the story line because it was different and a small hidden issue in our society. Even before we started doing our editing we had to change more than twice.

Feedback we got

The first time when we render the video we showed this to our media teacher. She told us to make certain change and which we actually did. I believe the feedback really help us improve our self whenever if we got opportunity in our further studies. We can improve our self

InterviewWe took interview of a teenager and an adult, their age group is our target audienceWe showed them our short film, and we received a positive result, both of them liked, theyliked it because firstly it is reality, there is so much class difference nowadays, rich peopleare getting richer and poor people are getting poorer and poverty. They told us that thisis emotional, and this is what we wanted.They told us they would really like if this kind of movies are produce, people would actuallyget to know that what kind of life are other people living

Research and planningMedia technology has been a great part in our research planning in throughout the

process of our A2 media studies portfolio. Initially as we started doing our work considering our brief we looked up for a proper meaning of SHORT FILM on wikipedia

(http://en.wikipedia.org/wiki/Short_film)

so much of information and ideas related to the video and both the ancillary task. (http://www.youtube.com/watch?v=qj10IoHhE1M we have search into other media products and finally we came up with the idea of making a social realism genre short film A short film that has some message for the viewer. You tube and other student blogs was also of a great help as it provided ) .By using internet I was able to expand my research, whether it was magazine related, video related etc. Just at the click of a finger I was able to get hundreds of pages of information. But on the same hand we had a lot of issues as the internet wasn’t working that’s why we couldn’t update our blog on regular basis but we have provided every detail when we get access to the internet.

http://en.wikipedia.org/wiki/Short_film

As I started doing my research on the target audience. We distributed a questionnaire which means the file was been made on mircosoft word and then was printed out by the printer

On the other hand we made our blogs as well. This was the first time we made our blog on www.blogger.com. it help us in keeping organize and our information in one place.

However, we used different ways to organize and make it more interesting by using other sites such as www.Prezi.com and www.sildeshare.com This is a free programme to

upload documents from any Microsoft Office document as this is the easiest and quickest option and also looks professional to go onto our blogs. Media technology especially

internet was been a great part in our research and planning.

http://www.blogger.com/

http://www.prezi.com/

http://www.sildeshare.com/

Construction

Construction is one of the most important process of the our portfolio. Accordingly tothe brief we have to produce a short film poster and review page. Therefore we haveused two cameras on rent . which was a professional camera D5100 nikon, which possesa digital screen, in which you can view the footage as your taking it, allowing us toperfect our shots and the focuses we wanted to achieve. Also because of the highquality and adjustable focus of this particular camera; we was able to switch the focusand depth of the shot between two people. Without camera we wouldn’t be able tomake a short film. We also used tripod because it give stability in our work. It helped usin making perfect shots. Whereas we were to record voice over we used mike and ourcell phone to record in it. Cell phone itself is a source of communication as we wereworking in a group it made is easy to work together. therefore together with everythingwe were able to complete our video.

Software was initially a big barrier for us as my short film was shot in High Definition (1080i), meaning we the school computer's were not sufficient enough and did not have a good enough graphics card to support the format in which we had shot my footage in. Although the program (song vegas) was perfectly fine to edit, the computers were a problem. After much initial hesitation decided use our own laptop to edit our short film, this was because the better graphics card meant we could watch our raw footage back smoothly and edit it easily.

We have used song vegas program to edit our film because it was easy to use because we already have been working on that software and we know how to use it. It is a professional software so we were quite comfortable with it. It help with me correct my mistake. Such as we changed the brightness of the video in order to my it clear. On the other hand different techniques and effects made our video to have a professional look.

We had to work a lot of our short film because the first time we render the video it was too long, after that we cut it to make it till 5 minutes. For the selection of the background music we look into some free music sides. Such as www.cloudound.com and www.freesound.org.com

For our ancillary task we were to make one poster and review page. Therefore we used photoshop. However we were comfortable using it as we have already have done photoshop work in our AS portfolios. I have used this site for fonts (http://www.dafont.com/) and it has been really useful.

http://www.cloudound.com/

http://www.freesound.org.com/

http://www.dafont.com/

Once we were done with the editing we were to upload our video on facebook, you tube and on our blog. However this will give us feedback on how we have produce our short film. Such advance communication through face book has let us to share our video with hundreds of people.

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