Q1. In what way does you media products use, develop or challenge forms and conventions of real media

products.

Q1. Answer.

Our music videos is base on UK grime music.

The videos

These clips are taken from the music videos.

Lighting.

In this music video we use special lighting effect.We place a bright spot light behind the main rapper.This automatically indicated the superiors of himIn this video.

Further more following the grime music Conventions the main rapper in the videoIs suppose to be the main and should be

All eyes on him.This is the reason why we did it, in our video.

We also use the colour Theme red to indicate

That this rapper can beDanger or evil. It also

Representing killing in thesongs

Grime musicAs you can see our video we follow how Giggs done in his music video “talking the hardest.” We follow the grim music trend with lots or “bare” boys surrounding the main singer. It represent how grim is originally from estate! “the Ghetto”

Costume

The costume is very typical of grime music style. Jeans, hoodies or hatsOnce again using the grime music convention we follow the music dress codeNot asking the rappers to wear any thing bright and colourful just stick to non

Colourful dull and not expensive clothes brand.

Setting

Location in this video was base in “Penge”A infamous estate in south London.

Estate it is where majority of Grim music arePopular.

Many of the young male figure tend to all listen To “grim” as it is a fashions

Editing and Camera

Using final cut pro. We can edit Our videos like the picture above.

We can also use the same softwareTo do a media convention call

Cut in and out. If you pay close attention to our videoThere is one part where you will see

Same image been changing from Green to grey, grey to green.

Editing and Camera II

There are varies different Shot been use in this video

.using different shot can Show different elements in

The video.

Mid shot is use to display Rappers and co.

Long shot can be use show The environment around

Rappers.

Q2. How effective is the combination of your main products and ancillary text

website

videos

Digi pack

All three items we useThe same costume

Keeping it very Consistent.

website

videos

Digi pack

In the music videos

We use green asOne of the

lighting Effect

So I use the green

Colour for the Websites and digi

pacToo.

As you can see these boys are from the video so I add it them to the website too. To show synergy.

Music videos

As you can see we use this picture in the website and for the digi pack too.Is a bad boy image which is what grime music is originally from.

Q3. What have you learn from audience feedback.

Feedback- positive

Many audience love the way How we try to follow the grim Music convention. Film it onThe estate in south London

And use good effect to Make the video look more

Interesting.

Using special lighting send out Different message to audience

To read and understand.

Feedback music videos-- front cover

A few of the target audience Like the front cover because it isStraight to the point and it look

Like a real media products.However

There were a few which said how The cover should use more colour

Rather just blue.

Audio feed back. I ask one random audience to record what he think the videos is like.

Feedback- video Youtube.

I had many positive feedbackBut also one of the audience

Commented about how we should addMore outfit

I agree we lack rappers outfit. Did not Put much thoughts into it.

Question 4--- how did you use media technology in the construction and research, planning and evaluations stages?

What I used for my work.

Final cut pro

Adobe illustrator

Youtube website

I phone

To upload pictures

Camera

facebook

To upload presentations

To record video.

To make link on websites

Word press

Photo shop

Final cut pro---

I use final cut pro to edit the videos. To combine all kinds of scenery together and add all kinds of effect to it.

In my project I also use photo shop and illustrator.

All the images have been edited by using photo-shop I then use illustrator to put all the final product together.

In this project I use youtube to upload my video online for audience to make comment.

I also use youtube to look for different artist song. EG--- Giggs or Dixie rascals

conclusion

In conclusion I think I did a quite a good jobs. I try to make it as realistic as possible. However I do think there are a lot of things I can improve EG--- more costume for the artist and film the video in a more of a different scene.

Further more we had to change the plan last minute due to the first artist was not able to attend. But we still managed to pull it off.

I enjoy much of this project. Especially the filming and get to experience what is like to make a music video. However the editing part I found it very difficult. Although is hard but I have learn a lot about it.

If I was to do this again I am sure I can achieve it and do a even better project.