evening entrepreneurship: a year of ideas, failures, learning, and opened doors
TRANSCRIPT
The Ryroute Journey
“A year of ideas, failures, lessons learned, and opened doors”
Sean Butler, Chief Technology Kirby Montgomery, Chief Design
@Ryroute #Spin66
Agenda
Origins
Stages 0 – 3 Nine Lessons
New Horizons
“So what have you been up to…?”
Well.. I had this idea….
Rerouting therapy
How can we empower and engage patients?
How can we embed digital learning in a physical environment?
How can therapy be more personal and dynamic?
MVP Concept
Ready, go!
“Make therapy more engaging, personal, and accessible”
Stage 0: Examine the Fit
How is the therapy process today? About 1 in 6 children in the United States experience a developmental disability.
Source: Center for Disease Control Examine the System
Developmental Delay Realized
Diagnosed
Visit Therapist Return Home
Return Home
Undiagnosed Return Home
Opportunity to offset rising healthcare costs with adoption of emerging
technologies
Example: one of our location personalization tools, NFC, has increased exponentially in the last year
Examine the System
Stage 1: Start Building
MessageExpert Validation
Build Prototype
Stage 1: Build Mode Complete
Positive ValidationWorking Prototype
After six months, what else had we learned?
Lesson 1: Talk all of the Time
Who knows what doors will open
Lesson 2: Add Startup Mentors
The more the better.Be challenged.
Go to market.
Lesson 3: Problem are Opportunities
Patient Theme
Object Task
“Applied Patient Dynamics” In Action!
Lesson 4: Call Your Baby Ugly
Research-Driven Design• User observation• Surveys• Interviews• Analytics
Lesson 4: Call Your Baby UglyUgliest Uglier Not too shabby
Lesson 5: Patience
Account for your customer’s process
Stage 2: Pilot MVP & Advisors
If you build it they will come…
Pilot MVP
Results MVP Prototype Testing at Children’s TLC • Patient experience• Therapist/admin experience• In-depth measurements• Continuous delivery• Long-term improvements
Testing in the Wild – Finding User Fit • Ages• Diagnoses/lack of diagnoses• Environments• Family dynamics
Hands on/Industry AdvisorsChild Development Council: Jess Wothke - ABA TherapistSarah Logan - ABA Therapist Hannah Nolte - ABA TherapistClaire Muraski - Speech Anna Neises - BCBA
Development Industry Insight Leaders: Amy Allison
Executive Director, Kansas City Down’s Syndrome Guild
Risa Stein, Ph.D. Clinical and Childhood Psychology
Rockhurst University
Don Harkins Chief Executive Officer
Rehabilitation Institute of Kansas City
Stage 2: Complete
Guidance from Advisory GroupsCompleted Formal PilotIn-the-Wild Testing
10 months
Lesson 6: Shepherd Testers
Invest the time.Understand abilities.
Focus testing on one goal. Shepherd, shepherd.
Lesson 7: Make a Deep Bench
Build groups early. Listen.
Spread time/expertise.
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10Ryroute Founder's Life
Months
Life
Sca
le
Lesson 8: Good Things in Pairs
Be prepared. Refocus.
Stage 3: Converge & Reanalyze
Pilot CompleteSound Advice Reanalyzed Vision
11 Months
Lesson 9: Reanalyze Vision
Expand Vision to Fit Learnings, Plan to Plan
Empowering & Engaging Therapy
Focus – Child Development Target: Parents with
children challenges to skill mastery
*Skill mastery includes children slower on skills mastery and with known development plan (ASD, Down’s)
Parents build custom tasks for children based on challenges and
skills library best practices
Families with therapists collaborate on best practices for development plans
Output: Engaging development
Personal experiencePositive reinforcement
MeasurementCollaboration
Partner with therapy centers to reach more families
Child initiates custommastery programs to master skills and aid development
Ryroute
Tap & Treat Engageme
nt Tool
Smart Therapy Content Library
“Therapy of Things” Solutions
Home Analytics
and Consulting
A Product Ecosystem To:Empower & Engage Patients
Reduce Therapy Costs
Access Therapy Anytime/Anywhere
Leverage Emerging Digital Tech
She’s Wealthy She’s Tech SavvyShe’s Connected She’s A Shopper She’s Misunderstood
Source: Private Study by True North
“Medical Mom”
Nine Step Program
Stage OneTalk
Startup MentorsPain/OpportunityYour Baby is Ugly
Patience
Stage TwoShepherd Testing
Deep BenchLife Happens
Stage ThreeReanalyze
