EVENING STANDARD RATECARD

CALCULATING NEWSPAPER ADVERTISING COSTSA ‘Single Column Centimetre’ (scc) is the base unit used to calculate the cost of newspaper advertising and is 1cm in height x 1 column in width (the pages of our newspapers are 34cms high and 7 columns wide - 268mm).

The cost of your advertisement is determined by the rate per scc charged by the newspaper, which is then multiplied by the number of scc’s in your advertisement.

When calculating the rates for a display ad, determine the height of your ad in cms and then multiply by the number of columns wide. Below is a grid to help you work out how many columns wide your ad is.

DISPLAY COLUMN SIZES

1 2 3 4 5 6 735mm 73mm 112mm 151mm 190mm 232mm 268mm

ONCE YOU’VE WORKED OUT THE SIZE OF YOUR ADVERTISEMENT, YOU CAN FIND OUT HOW MUCH IT IS GOING TO COST

WORKING EXAMPLE:Half page in the Evening Standard - (17cm high x 7cols wide)Total column centimetres = 17 x 7 = 119SCC rate = £295 19 x 295 = £35,105(total column centimetres) x scc rate = total cost

119scc17cm

7 columns (268mm)

EVENING STANDARD RATECARD

EXAMPLES OF AD SIZESWhole page (34 x 7) ½ page (17 x 7) ¼ page (25x4)

OUR NEWSPAPER RATES

SCC £295Whole page (34 x 7) £70,210½ page (17 x 7) £35,105¼ page (25x4) £29,500

White-hot bargainsYou can get 20% off at the White Company until Saturday by using the code AL306 at the checkout when you buy online. The online homeware and clothing store is at thewhitecompany.com. For a range of other discounts and vouchers check out vouchercloud.com.

Healthy savingsNHS prescription charges go up to £8.40 each on April 1 but if you need a lot of prescriptions, you can beat the

rise by buying a pre-payment certificate. It costs £104 a year or

£29.10 for three months. If you’re going to need at least four

prescriptions in the next three months or 13 in the next year, a prepayment certificate will save you money. Full details at nhs.

uk/nhsengland/healthcosts/pages/ppc.aspx

Nectar at the doubleYou have a chance to double your money at Sainsbury’s if you have at least 1000 Nectar points. From tomorrow, you can exchange the

48 Tuesday 29 March 2016eveningstandard

On the money | Like us on Facebook facebook.com/eveningstandardFollow us on Twitter @standardcity

How to save it …

Clock’s ticking for Isa investorsWith just a week to go until your 2015-16 tax-free allowance expires, urgent message is ‘use it or lose it’

Stay ahead. Visit: standard.co.uk/business/money

standard.co.uk

Simon Read Y

ou’ve got just seven days until the end of the tax year to make the most of your 2015-16 tax allowances. If you don’t use the

allowances by midnight on Tuesday April 5, you lose them forever. The good news is that the days when you would have had to leg it down to a local bank or investment company to start or top up an Isa or pension before the deadline are long gone.

Now you can simply leave it to the last minute, safe in the knowledge that as long as your laptop or PC doesn’t crash and your broadband holds up, you’ll be able to make your tax-free investment at a couple of minutes to midnight if you want.

And people do. Despite having the whole of the financial year to add to their tax-free savings, many leave it to the very last minute.

“We saw the final Isa subscription last year come in at 11:54pm, just six minutes ahead of the new tax year,” reports Jason Hollands, managing director of Tilney Bestinvest.

“online investing has, in effect, enabled some investors to play a game of roulette with valuable tax allowances,” he points out.

His sensible advice is: make your investment decisions now and act on them as soon as you can. But if you’re still undecided where to invest the current year’s Isa allowance, you should still act.

“The immediate decision isn’t where to invest or if it is a good time to invest at all,” says Hollands. “All you should worry about is securing the allowance in the first place. Fund your Isa or pension with cash and

you can come back later to decide where to invest it when you are more confident in your plan.”

If you’re concerned about future fluctuations, you could simply put your money in a cash Isa to begin with and drip-feed it into the stock market over the next few months to smooth out the daily ups and downs of stock-market volatility.

opening an Isa online can take just five minutes — as long as you have prepared ahead and possess all the information you require. When investing in Isas or pensions, you will need your National Insurance number. If you can’t remember it, you can either find it on correspondence from HMRC or obtain it from your company payroll department.

You’ll also need to have sufficient cleared funds in your bank account to make the payment. You can’t use a credit card to fund an Isa or pension and the payment must come from a uK bank or building society account of the person applying.

You can put up to £15,240 into an Isa in the current tax year — as long as you do it by April 5. Then again, you have another similar allowance starting on April 6. Investing early in the new tax year will give your investments a head start and avoid the potential misery of rushing to meet the deadline next year.

points for vouchers worth twice as much (up to a value of £40). You’ll be able to exchange points for vouchers at the customer service desk in Sainsbury’s stores from March 30 to April 5. You will need at least 1000 points — which will double up from £5 to £10 — and the maximum you can double is 4000 – which will turn £20 into £40. You must to state your chosen department for the vouchers and use them by April 5.

@simonnread

| Newsevening standard Tuesday 29 March 2016 29

The force of social media means I won’t get typecast, says Daisy Alistair Foster Showbusiness Correspondent

exclusive

MARK HAMILL and Carrie Fisher will forever be known as Luke Skywalker and Princess Leia. But Star Wars’ new hero Daisy Ridley says she isn’t wor-ried about being typecast thanks to the power of social media.

The west Londoner, 23, also wants to keep busy with other projects while filming the sci-fi saga and would like a shot at West End thea-tre — as long as she can conquer her stage fright.

The actress was plucked from obscurity to play Rey in The Force Awakens, opposite fellow Londoner John Boyega, who was also thrust into stardom as Finn.

She told the Standard: “It’s funny, because the original Star Wars was so new, people were like, ‘This is huge.’ It was difficult to imagine these people [the original stars] as another thing. But with Insta-gram and social media, people can see another side to us, so it’s different. Also, I know in my mind what I want to achieve. This

is one incredible thing and is going to lead to more things — hopefully more genres.

“I’d love to do theatre, but I get really bad stage fright. So I’m going to have to feel like I have real skills in film before I go to another format.”

The seventh instalment of Star Wars broke box office records and was last year’s highest-grossing film, taking £1.32 billion. But even Ridley, who had only a few bit parts to her name before she was cast, did not realise how huge the role would become.

She said: “It’s weird, I still feel like little old me, but people come up and tell me how their daughter or niece

was so inspired by Rey. The impact is far reaching — more than I could have imagined. It’s hard to fathom, so I take it in small doses. I think, when everything’s done, in 10 or 20 years, I’ll be able to look at it and take everything in.”

Even director J J Abrams was star-struck by working with the leg-ends, Ridley revealed. Referring to the news that Harrison Ford, who played Han Solo, is set to reprise his other famous role as Indiana Jones, she said: “I was emailing J J the other day and said, ‘Harrison’s su c h a b ad a s s ’ wh e n t h ey announced Indiana Jones, and he was like, ‘How incredible is it that we got to work with him?’ ”

Filming has just begun on Star Wars Episode VIII. The actress, who won best female newcomer at the Empire Film Awards in London this month, said: “I go to the set even when I’m not wanted, just so people remember me. When I walk onto the set in my civvies they don’t recognise me, but when I’m in costume they’re like, ‘There’s Rey,’ and it’s such a nice feeling.”

Star Wars: The Force Awakens is out on DVD and Blu-Ray on April 18.■

West End ambition: Daisy Ridley at the Empire Awards, far left, and as Rey in The Force Awakens, with John Boyega as Finn

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