5 steps to crafting effective ads on Facebook

With

1.09 Billion active users per day, it’s no wonder why Facebook is the go-to for social media marketers.

www.statista.com/statistics/346167/facebook-global-dau/

But how do you leverage Facebook ads to get the most bang for your buck?

Mark Thompson Street Smart University

and Twenty+Free

KNOW

YOUR

AUDIENCE

Interview at least five people within your target audience.

Ask about their frustrations, fears, wants, and aspirations.

What they say reveals how they feel and think about their current and future situation.

It’s a powerful psychological tool that you can use to craft your Facebook ads.

PICK THE

RIGHT

VISUALS

Choose high resolution images, and hire a photographer if need be.

Why is this important?

Think about what first grabs your attention when looking at a post on Facebook.

That’s right, the image.

Invest the time and effort into having a strong image that reflects your target audience’s frustrations, fears, wants or aspirations.

Ads with high amounts of text will receive less or no delivery at all. Qualify your ad with Facebook’s Text Overlay Tool.

CRAFT COPY

THAT SPEAKS

TO YOUR

AUDIENCE

Remember the interviews conducted earlier?

Use the exact words your target audience mentions in the headline copy of your ads.

More often than not, it’s a reflection of what others amongst your target audience would think and feel.

Have your copy speak directly to their hearts and minds to grab their attention.

BE HYPER-

TARGETED

WITH ADS

Define every detail down to their interests.

This way, your ad is served to the exact people you want for you to get the most bang out of your buck.

Create lookalike audiences to reach audiences similar to

your current customers.

REVIEW AND

REFINE

Your ad is up, but that’s not all there is to it. Keep reviewing them.

If an ad is performing poorly, experiment with tweaking the image, headline, target interests and so on.

Identify ads that perform well too and put more of your marketing budget into those ads.

YOU’VE GOT THIS

The point of Facebook ads is to

catch your target audience’s attention and entice them to

click-through to find out more

about your event.

Hence, your ad will need to

reach the right people at the

right moment, with the right

image and headline, every

single time.

Now that’s an ad we want.

DOWNLOAD

FREE EBOOK

This 30-page ebook is packed with tips and

tools to help you plan and market your event

like a pro in no time.

Suling Wong

Produced by

Claire Ding

Original article by

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