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Event Imaging Solutions India Opportunity By Abhinava Mishra [Jan, 2011]

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Event Imaging Solutions in India

A Green Field – Many doors are waiting to be opened

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Index

• Overview of Business Opportunity

• Souvenir Photography in India

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Overview of Business Opportunity Multiple sites attracting large number of foreign & domestic tourists round the year -

Public photography is not allowed in most of these sites

100+ major religious complexes

100+ major palaces & forts

50+ major monuments

20+ high traffic amusement parks

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• Tourism is the largest

service Industry in India…

contributes 6.23% to the

country’s GDP

• 13.7 million foreign tourists visited

India in 2009… 15% growth in

the number of domestic tourists in 2009

from 562 millions in 2008

• Importance of tourism

is increasing among middle

class Indian consumers

Overview of Business Opportunity

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Souvenir Photography in India

Photowallahs taking photo’s on streets near

tourism hotspots. Instant prints are given

from portable inkjet printers

Template based photography at shopping malls

Current Solutions

• Poor quality of shooting and

prints

• Variety of sizes not available

• Lacking in trendy templates

and merchandising

The urban consumer is

getting exposed to & is

appreciating it

Current Solutions

There’s a need for better consumer photo experience at large tourist attractions

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Water Purifiers: Competition Mapping

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