Krishna Murari

Company Name: - A2Z Planner

Established : - 01/04/2013

Location: - Gurgaon

Mission

Your success is our mission. Perfection is ourmission. Your permission is all we need toachieve our mission of making your dreamEvent a reality.

Vision

Explore, Excel, Expand... The vision is to zoom toperfection. The primary objectives of the corporation are:•To provide the necessary expertise in managing the client's program from initial concept to completion of the event.•To provide an event that will be remembered as a "unique experience".•To maintain a consistent, high level of service.•To be fair, honest and ethical with our employees, clients and suppliers.

Why This Business ?

•Recession free industry.•Event Management is a multi-billion dollar industry, growing rapidly.•The tens of millions of events that take place worldwide annually.•Event Management is one of the fastest growing professions today.

About The Industry•Event Management is one of the fastest growing industries in all over the world.

•This industry has grown enormously in the last two decades. According to recent research conducted by Joe Goldblatt, Certified Special Events Professional (CSEP), annual spending for special events worldwide is estimated at $500 billion.

•According to industry experts, annual wedding and events is spending at around Rs 1,500 - 1,800 crore.

•Indian event industry grew from Rs 728 billion in 2011to Rs 823 billion in 2012 achieve growth of 13 percent. The sector is projected to grow at 14.9 percent to reach Rs 1457 billion by 2016.

What Is Even Management?

• Creation and development of festivals, cultural events, meetings, trade shows, social events and conferences.

• Event management involves studying the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects.

• Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.

•Corporate events include trade biz shows, events for various multinational companies, national and international seminars, B2B shows, B2C shows, training programs, executive meeting, annual day celebrations, award ceremonies.

•India having a rich in heritage and strong cultural background holds a variety of festivals throughout the year.•Popular cultural events include ceremonial, religious, art, social gathering show, heritage, folk lore, traditional folk evenings.

•Selected companies organize leisure events.•Involves higher costs and advanced infrastructures as these events are generally telecasted on television.•This category includes stage shows, music shows, ghazal shows, live concerts, dance shows etc.

•Personal events is one of the most popular of all events as every family looks forward to a well organized and smooth running event.•Famous personal event include wedding ceremonies, birthday, marriage anniversaries, annual picnics and other occasional function.•For parties one may opt the theme parties or general parties.•Event celebration can be arranged as per the budget and requirements.

Is It Scope For A2Z Planner To Enter In This Business?

•Experienced event team.•High motivation level.•Excellent personal relationship in between staffs.•Good market share and opportunity because this industry growing at the rate of 25% yearly.•Experienced team with high motivation level.

Strength (Internal)

•Lack of funds.•Small social follower base.•Not a lot of brand recognition.•Lack of unity within competitors.•Lack of penetration in lower socio economic classes.

Weaknesses (Internal)

•This sector going to a good direction to becoming unorganized to organized one.•Support from the local authorities•Modern infrastructure•Availability of the state of the art infrastructure•Technological innovation

•High competition•A change in certain event related laws

Opportunities (External)

Threats (External)

Even Management

•We are offering different type of party package for the different segment of the society.•We categorize product in two type’s theme event and wedding event in which we offer different sub events like: -•Basic Party Package• Premium Marquee Package•Marquee Party Package•Limited edition Marquee Package.

Product

Price

• We charge very nominal amount to the customer with best service.

• Generally medial class people avoid to go to event planner because they think they charge very high. So, our pack started from less than 3 lakhs that can be afforded by middle class customer.

• As per service we have a pack from2.9 lakhs to 31 lakhs rupees as per the requirement and demand of the customer.

Place

• We open our corporate office in starting only in Gurgaon in Sec-4 market and do all the operation from hear.

• We are trying to cover primarily phase NCR area.• We are also maintaining warehouse in Wazirabad area, Gurgaon.• From this place we can easily cover the entire NCR and can

deliver services smoothly.

•We are taking the help of social networking sites like; Twitter and Facebook and Blog space.• Local Papers, Radio stations, websites, Event marketing and registration tools such as Eventbrite and Constant Contact.•Taking the help of Justdial privilege account•Also registering our Planner web site on Google ad word.•We registered our web site on search enginee.•Also taking the help of yellow pages ads.

Promotion

People

• Our Employee’s are hardworking, dynamic and helping in nature.• Our management team is highly professional, very experienced;

understandable, and creative in nature.• A2Z planner experienced and dynamic employee’s understands the

feeling of customer and provide best services at the right time.

Process

•Different medium of advertisement through which we interact customer and provide service when people interact with us.• We also try to meet corporate personal and indivisibles to provide them service package.

Physical Evidence

• It refers to the experience of using a product or service. When service goes out to the customer, it is essential that we help him see what he is buying or not.

• Brochures, pamphlets etc will serve this purpose. The appearance of our office, website, interior furnishing, equipment, staff members, signs, printed materials, and other visible cues all provide tangible evidence of company service style and quality.

• In service industry, few tangible element show up few big brand image like dynamic man power and our advertising material will have big impact on the customers.

• Prime venues for activation are getting more expensive.

• Skip TV commercials• Block emails from unknown sender.• Virtually blind to banner ads.

Challenges we will face in doing this business

Profit & Loss Account

Particulars 1st yr 2nd yr 3rd yr

REVENUE

Sales 104070000 132462000 158582600Rent Received 1000000 1100000 1210000

total 105070000 133562000 159792600

Expenses

Cost of Goods Sold 63075000 77821700 92296380

Salary 8268000 9094800 10004280Depreciation 1064500 909075 790038warehouse rent 420000 441000 463050office rent 300000 315000 330750site development 30000 31500 33075telephone expense 96000 100800 105840electricity exp 120000 126000 132300advertisement exp 500000 525000 551250miscellaneous exp 500000 525000 551250interst 348160 304640 261120

total 74721660 90194515 105519333

net profit 30348340 43367485 54273267

Balance Sheet

liabilities 0 yr 1st yr 2nd yr 3rd yr assets 0 yr 1st yr 2nd yr 3rd yr

Fixed Assets

capital 6528000 6528000 6528000 6528000

reserve & surplus 30348340 73715825 127989092furniture & fixtures 6250000 6250000 6250000 6250000

loan 4352000 3808000 3264000 2720000plant & machinery 2530000 2530000 2530000 2530000

computer & laptop 100000 100000 100000 100000

Current Liabilities & Provisions

Current Assets

Creditors 0 5256250 6485142 7691365

Accumulated Depreciation cash & bank 2000000 20780090 61009542 112381637

furniture & fixtures 625000 1187500 1693750Debtors 0 17345000 22077000 26430433

plant & machinery 379500 702075 976263

computer & laptop 60000 84000 93600

10880000 47005090 91966542 147692070 10880000 47005090 91966542 147692070

cash flow statement

cash from operating activities

net profit 30348340 43367485 54273267(+) depreciation 1064500 909075 790038(+) interest 348160 304640 261120(-) increase in debtors -17345000 -4732000 -4353433(+) increase in creditors 5256250 1228892 1206223

19672250 41078092 52177215

cash from investing activities 0

cash from financing activities repayment of loan -544000 -544000 -544000intt paid -348160 -304640 -261120

net difference in cash 18780090 40229452 51372095op cash 2000000 20780090 61009542

closing cash 20780090 61009542 112381637

year1year2

year3

02468

101214161820

current ratio

current ratio

year 1 year 2 year 3

26272829303132333435

net profit ratio

net profit ratio

Year1 year2 year3

0

0.5

1

1.5

2

2.5

3

3.5

working capital turnover ratio

working capital turnover ratio