event marketing part 1
TRANSCRIPT
Event MarketingPlanning & Choosing the Right Show
Tradeshows & Conferences- Outline
Goals
Meeting and networking with movers and shakers in your industry
Developing marketing collateral (like pictures and video) for future use
Pitching potential clients and investors
Using social media to raise your profile and get new followers
Using speaking opportunities to become a thought leader in your industry
Compiled by author from contentfac.com
B2B- Event Marketing
77% of B2B marketers use in-person events as part of their content marketing strategies (MarketingProfs)
67% of B2B marketers think that event marketing is their most effective strategy (WebDAM)
59% of B2B companies never charge for their events (HubSpot)
87% of B2B’s use their social media sites to promote events (Regalix)
Compiled by author from eventfarm.com
Events- Plan Your Event
What are you looking to accomplish at the event?
What is your purpose for being there?
It may be simply about generating buzz and awareness for the company
It may be specific sales-related objectives
PLANNING SHOULD BEGIN WAY IN ADVANCE OF THE EVENT
Plan Your Event- Choosing the Right
Show
Read exhibitor information on websites and brochures
Find out who else has exhibited
Talk to conference organizers
Ask attendees and other exhibitors
Search online for your industry association, upcoming events and Trade Show News Network
Compiled by author from usatoday.com
TradeShows- Grassroots Marketing
Per Marketing Profs, tradeshows represent 20% of a B2B company’s budget
Since tradeshows are a big investment for exhibitors and attendees, those
who attend are serious about buying and selling
According to the Center for Exhibition Industry Research 72% of trade show
attendees say the events influence their buying and selling decisions
Event Marketing- Promote Social Media
Content Offline
Posters
Invitations Flyers
Include the
official
hashtag and
your primary
social media
channels on
any
materials
used to
promote
your event
offline
Compiled by author from blog.hootsuite.com
A Guide to the Event
Speakers not to miss
Sessions to attend
Breakout sessions that employees are leading
What you’re featuring at the show
Other important event info
FOR LARGER EVENTS CONSIDER WRITING A SERIES OF BLOG POSTS AS A GUIDE:
Compiled by author from circlestudio.com
Setting Up Your Event Page
Set up a separate
event page dedicated to
all the relevant
information
Use the description field
to include all related links, and
announce the official event
hashtag
Post last-minute
changes to the event’s timeline to update all
invited guests
Compiled by author from blog.hootsuite.com
Invite Prospects
Presentation
Promotion
New product launch
Demos
Free consulting time
GIVE CUSTOMERS A
GOOD REASON TO
SHOW UP
Compiled by author from circlestudio.com
Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
www.mediacontactusa.com
Sources Cited:
"7 Ways to Use Social Media to Create Buzz-Worthy Events." Convince and Convert Social Media Strategy and Content
Marketing Strategy. Web. 5 Nov. 2015. http://www.convinceandconvert.com/social-media-strategy/7-ways-to-use-
social-media-to-create-buzzworthy-events/
"9 Steps to Revitalize Your B2B Tradeshow Marketing Strategy." Spur Marketing Blog Circle S Studio. 26 Mar. 2015.
Web. 3 Nov. 2015. http://www.circlesstudio.com/blog/9-steps-to-revitalize-your-tradeshow-marketing-strategy/
"35 Statistics That Every Event Marketer Should Know." 35 Statistics That Every Event Marketer Should Know. Web. 6
Nov. 2015. http://blog.eventfarm.com/blog/35-statistics-that-every-event-marketer-should-know
"How Social Media Can Help Your Event Marketing Strategy." Hootsuite Social Media Management. 18 Nov. 2014. Web.
29 Oct. 2015. http://blog.hootsuite.com/social-media-for-events/
Rhonda Abrams, Special for USA TODAY. "Strategies: 9 Secrets of Trade Show Success." USA Today. Gannett, 17 July
2015. Web. 3 Nov. 2015. http://www.usatoday.com/story/money/columnist/abrams/2015/07/17/small-business-
columnist-abrams-tradeshow/30163319/