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Event Marketing to Generate Leads

Marketing Roundtable - Roslyn Drotar

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Promotional strategy that involves face-to-face contact between your firm, prospects and existing

clients at special events (senior expos, fairs, caregiver conferences, etc), that allows you to reach

them through direct hand-to-hand shaking, interactive displays and offerings.

The benefit: It engages prospects while they’re in a willing, participatory position

Event Marketing

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A key reason to participate in events is to establish and build your brand in the community. Cultivate and express your identity first hand. Share your ideas, thoughts and name in the manner you want them presented.

Branding

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• Make a splash & plan with ROI in mind first• Acquire data from all qualified leads• Create opportunities to engage

Fun games/prizes - only get if they give Speaking opportunities Social media shares

• Try to identify your hottest leads

Lead Generation

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Follow up

• Lead Conversion Leads = new, existing prospects & existing clients

• Know where are you driving them to.

Post Event

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MINDSET

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Q&A!Join us in San Diego, June 23-25th….

retreat.lawyerswithpurpose.com

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TAPER!retreat.lawyerswithpurpose.com