Event OverviewNovember 4, 2020

CP+ 2021 ONLINE: The Concept

In addition to the CP+ 2021 event which will be held at

PACIFICO YOKOHAMA Exhibition Hall, participation will

be available to additional guests via CP+

2021 ONLINE.

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CP+ 2021 ONLINE: Event Overview

Event title: CP+ 2021 ONLINE

Event period: Thursday, February 25 to Sunday, February 28, 2021

* Archive will be accessible until March 31 (Wed).

Organizer: Camera & Imaging Products Association (CIPA)

Participation: Free of charge (participation registration). Acceptance begins January 19.

Sponsor: Japan Photo and Video Accessory Association

Supporters: Ministry of Economy, Trade and Industry/Japan Tourism Agency/Kanagawa Prefecture/City of Yokohama/The Yokohama Chamber of Commerce & Industry/Japan External Trade Organization (JETRO)

Special cooperators: JCII Camera Museum/The Japan Newspaper Museum/Yokohama Museum of Art

Cooperators: Camera Journal Press Club / Japan Advertising Photographers’ Association / Japan Camera Industry Institute / Japan Electronics Packaging and Circuits Association / Japan Optomechatronics Association / Japan Photo Culture Association / Japan Photo Imaging Association / Japan Photo Studio Equipment / Japan Professional Photographers Society / The Japan Society of Applied Physics / Japan Telescope Manufacturers Association / The Optical Society of Japan / PACIFICO YOKOHAMA / The Photographic Society of Japan / Professional Photographers of Japan / The Society of Photography and Imaging of Japan / Tokyo Press Photographers Association / Yokohama Convention & Visitors Bureau

(In alphabetical order)

* Expected companies and groups for support, special cooperation, or cooperation.

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(1) Reaches out to photo image fans

(2) Marketing data of visitors are provided

i. Reaches out by sending a mail magazine to over 110 thousand photo image fans who previously participated in the CP+ Exhibition over the last 3 years.

ii. Since this event is not tied to a single location or schedule, exhibitors can reach participants beyond the exhibition area of PACIFICO YOKOHAMA.

Attribute data (personal information not included) of visitors who accessed an exhibitor’s link during the session will be provided following the session. The data can be used for marketing.

CP+ 2021 ONLINE: Features

(3) Promotion activities using the CP+ 2021 logoExhibiting businesses will be able to use the CP+ 2021 ONLINE logo for promotion purposes.

3 Benefits of CP+ 2021 ONLINE Exhibition

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CP+ 2021 ONLINE: Access Method

CP+ 2021 Official Website

Advanced registration for admission ENTER HERE

Register for Participation

Advance registration for entry begins on January 19.

CP+ 2021 ONLINE

Once an advance registration for entry is made, a guest can participate in both:

- CP+ 2021 held at PACIFICO YOKOHAMA Exhibition Hall

- CP+ 2021 ONLINE

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CP+ 2021 ONLINE: TOP Page

* Design is subject to change.

(1) Organizer spaceOrganizer’s seminars and lectures are posted.Details regarding official channels will be announced at a later date.

(3) Exhibitor space

(A) PR frameExhibitor’s logo and PR info are posted.Displayed randomly or by scrolling.

(B) List of special sites for exhibitorsLink to exhibitor’s site will be posted.

After logging in, the TOP Page of CP+ 2021 ONLINE is displayed

(C) List of exhibitor seminarsYou can browse a list of exhibitor seminars.

(3)

(B)

(C)

(A)

(1)

(2)

(2) What’s newLatest information is posted regarding an exhibitor’s site update.

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CP+ 2021 ONLINE: Official Channel

Seminars / Lectures planned by organizer

Organizer contents released from February 25 throughout the exhibition period.

(1) Official Channel

A plan for posting exhibitor-presented seminars will be

announced soon!

Option

Option

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CP+ 2021 ONLINE: What’s New

Following the ONLINE OPEN on January

19, updates of an exhibitor’s site will be

posted up until the beginning of the event.

(2) What’s New

Submission rules and update frequency will be announced during the CP+ 2021 ONLINE Explanatory Meeting.

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CP+ 2021 ONLINE: Exhibitor Space / PR Frame

Exhibitor’s logo and PR info are posted.

(3-A) PR Frame

- Displayed randomly or by scrolling, this allows a new point of contact with guests.

Submission rules such as the number of letters for PR info and the resolution of logos will be announced during the CP+ 2021 ONLINE Explanatory Meeting.

- Clicking the logo opens a new tab to the exhibitor’s site.

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CP+ 2021 ONLINE: Exhibitor Space / List of Special Sites for Exhibitors

Category search to effectively guide users

to an exhibitor’s site

(3-B) List of Special Sites for Exhibitors

An application for registering up to

5 search categories will be

made available to exhibitors at the CP+

2021 ONLINE Explanatory Meeting.

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List of Special Sites for Exhibitors

CP+ 2021 ONLINE: Exhibitor Space / List of Exhibitor Seminars

currently being delivered.

(3-C) List of Exhibitor Seminars

Pre-submitted seminar information from the exhibitor will be listed in text format.Submission rules will be explained during the CP+ 2021 ONLINE Explanatory Meeting.

Each company’s seminar will be posted so that CP+

2021 ONLINE visitors will be aware of the seminar

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CP+ 2021 ONLINE: Exhibition Fee

300,000 yen (excl. tax)

Exhibition Fees for CP+ 2021 ONLINE

Option

Details regarding the official channel will be announced soon!

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CP+ 2021 ONLINE: Exhibition Flow

Exhibition applications can only be made at the website.

Carefully read the “Description of Important

Matters Related to the Exhibition at CP+ 2021

ONLINE” prior to application.

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CP+ 2021 ONLINE: After-Event Report

After-Event Report

- Number of unique users- Gender breakdown- Age group breakdown*

* Unit: 10 years

- Residential prefecture breakdown

The following information of visitors to an exhibitor’s site during the period (Feb 25 to 28) will be provided:

Personal information for the above will not be included.

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List of Special Sites for Exhibitors

CP+ 2021 ONLINE: Schedule

○ October 28 (Wed)

○ November 30 (Mon)

○ December 4 (Fri)

○ December 31 (Thu)

○ January 8 (Fri)

○ January 19 (Tue)

○ February 25 (Thu) – 28 (Sun)

○ March 1 (Mon) – 31 (Wed)

Exhibition application website OPEN / Exhibition acceptance begins

Exhibition application deadline

CP+ 2021 ONLINE Explanatory Meeting

Deadline for payment of exhibition fee

Deadline for submissions (posting URL / PR info, etc.)

Press conference (announcement of event overview)

CP+ 2021 ONLINE OPEN

Opening of CP+ 2021 ONLINE

Archive access

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CP+ 2021 ONLINE: Request to Exhibitors

Exhibitors must open a site for postings on January 19 to display content such

as seminars and lectures conducted at CP+ 2021 ONLINE (Feb 25 to 28).

Also, we ask that exhibitors’ sites are not closed until March 31.

Request to Exhibitors

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Inquiries on matters such as Website Design, Video Production, and Live Streaming are welcome.

Please feel free to contact us.

CP+ 2021 ONLINE: Website Production

CP+ Divisionbiz@cpplus.jp

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