event presentation
DESCRIPTION
How to quickly create an event website with WordPTRANSCRIPT
Creating an Event Website
with WordPress
Who I Am
Marna Friedman Business Strategist
Mpressive Solutions http://mpressivesolutions.com
LinkedIn: http://www.linkedin.com/in/marnafriedman
Twitter: @marnafriedman
Author of EVENTually Perfect
WordPress is used by 15.7% of all the websites, that is a content management system market share of 54.1%
Event Engagement
Engagement before, during & after • Start with the website • Use the necessary tools • Consider your audience • Share information
Remember that social media is about engagement, not a megaphone.
Consider your audience • Event site
launched • Squeeze page vs.
landing page • No event location • No speakers or
sessions
Theme Selection
• Is design an issue? • What functionality do you need? • Use custom menus to release
information in an organized, timely manner
• Integrate social media for engagement
Make access to info easy to navigate
Important info above the fold
DATE
Important info above the fold
LINKS TO INFO
Important info above the fold
Call to action
Plugin Selection
Determine basic functionality needs • Calendar • Registration • Maps • Information gathering • Links to social media
EventBrite
• Create registration widget • Create registration page • Create countdown widget • Offers links to social media • Create discount codes • Email blasts • Name badges • Check-in list
Maps
Comprehensive Google Maps • Offers map to event location • Offers direction option • Auto generates unique ID for
each map • Widget enabled
Information Gathering
Gravity Forms • Minimal investment $39 • Unlimited forms • WordPress integration • Data export • Unlimited forms for speaker &
sponsor submission, and more
Social Media Engagement
• Links to social media • Twitter feed • Facebook feed • Scheduled posts etc. • QR Codes Ping.fm Hootsuite
Post event strategy
• Build email list http://mailchimp.com/
• Gather presentations http://www.slideshare.net/
• Save “tweets” • Use Facebook page • Convert website to blog
Much like an invitation,
your website
is a first impression
of your event
- make it memorable!
Slides and plugin recap can be viewed at
http://nwatlwp.com/creating-an-event-website-with-wordpress/