event promotions by carolucia octavania
DESCRIPTION
This material presented by Carolucia Octavania, keynote speaker on Workshop, Seminar, and Training about Media and Publication held by Faculty of Psychology University of Indonesia.TRANSCRIPT
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EVENT PROMOTIONS:
How To Win Ur Target’s Heart
Presented by :
Carolucia OctavaniaPublic Relations Manager
AIESEC University of [email protected]
University of Indonesia, November 11th, 2006
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First think first
What do u expected?
From this session…
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What does promotions means?
Just put urself into box(hope that people will watching u..)
Or
Create proactively approach to other personal
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The Purpose
1. Giving the right ‘education’ of your event
what kind of education?
2. Attract the target
who’s my target?
how to attract them
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What kind of Education?
To educate market about our event,
Through BRAND!
Brand integrity
Positioning Differentiation
Brand identity Brand image
Brand
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Who’s my target
First, analysis :
Who do u want to come?
Where usually they exist?
When u can meet them?
How they usually aware about some event?
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How to attract them?
Few guidelines:
• Period
• Objectives
• Channels
• Tools
• Strategy
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Period
• Not too short causing promotions cannotachieve target
• Not too long boring
So, the ideal time?
Depend on event.
About 1 – 2 month for ‘sounding’
Then 2 – 3 weeks before event.
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Objectives
Make ur target measurable!
For example: 3000 visitors.
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Channels
Know the area that u want to promote.
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Tools
• Posters
• Flyers
• Banners
• Milis – internet communications
• Media
• Personal publication
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Strategy
Make the best key messages delivery to target!
U must describe:
1. What event the theme – name of ur brand
2. What product contain what – the essence
3. Differences the benefit – compare withother competitor
4. Who we are what is ur organization / institution
5. Follow up give the contact number
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Strategy
Ur character must be:• Open minded• Persuasive• Confident• Good communication skill• Friendly• Target oriented• Have a broad channel• Keep on ur ‘brand track’, not overselling• Proactive, not reactive• SMILE is the most effective way to first attract
» Then...
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WIN THE HEART!
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Evaluation
-high priceprice & distribution- Low purchase
- wrong distribution
- poor service
- event not attractivepositioning- Low interest
- advertising notinformatif
- too short period
- poor mediamarketing communication- Low awareness
CAUSEPROBLEMPOOR RESPONSE
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Are u waiting for ur target
or
make them pursuing for u?