Linkfluence: How to Buy Linkswith Maximum Juice & Minimum Risk

How to Buy Links without “Buying Links”

Event Sponsorships

Example

Process

• Locate events (geographic/industry relevant)• Get in touch; offer to sponsor them• Often, $1-500 = permanent link from a good page• Added benefits – networking, goodwill & branding

Charitable Donations

Example

Process

• Find Nonprofits/Charities Online• Locate their sponsorship page/links• Check that links pass juice; then get in touch• Don't use standard donation forms – make sure

to personally check about being listed on the page• Added benefits – goodwill, branding, helping people

Website Purchases

Example

Process

• Find Relevant Websites to Buy• Negotiate Ownership• Create Relevant Links that Help with Your Needs

• Sitewides – good for raw link juice (PR/mR)• Targeted – good for individual rankings

Content Buying

Example

www.onlywentworth.org to www.buddytv.com/wentworth-miller.aspx

Process

• Identify Valuable, Well-Linked-to Content• Negotiate Purchase• 301 to Your Site and Host (preferrably subdirectory)

Viral/Linkerati Traffic Buying

Example

Process

• Identify/Create Viral-Worthy Content on Your Site• Find Relevant Viral Traffic Sources

• StumbleUpon• Techmeme/Memeorandum/WeSmirch• Techcrunch (other niche blogs)

• Buy Traffic/Ads• Measure/Improve “link acquisition” Conversion Rate

Blogger Product Reviews

Example

Process

• Meet Bloggers in Person, through Contacts• Send Bloggers Free Stuff• Follow Up with Email• Don't Ask for a Link; Ask for a Review• The Smaller the Blogger and the Bigger your Brand,

the more likely you'll get the review

Content Partnerships

Example

Process

• Identify Sources that Could Use Your Feed/Content• Get in Touch and Offer to Power for Free• If You Really Want it, Offer to Pay for the Branding• Make Sure to Get Live Links

Blog Incubation

Example

Process

• Put Out Ads for Bloggers• Have Them Use Existing Sites or • Give them a Marketing Plan to Grow their New Blogs• Explain the Messaging/Marketing You Want• Turn 'em Lose

www.seomoz.org/dp/pubcon2008 (SEOmoz's Pubcon Slides) www.seomoz.org/blog/the-art-of-buying-links-under-the-radar

Helpful Resources:

Get in touch:rand@seomoz.org