event to promote csr initiatives
TRANSCRIPT
8/7/2019 Event to promote CSR initiatives
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Presents the launch of
POWER DRESSING THE ORGANIC WAY
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Who are we?
Product Profile
Organic work wear Naturalfabrics including Linen, Cotton
Organic accessories like
bangles, earrings, bracelets
made of Wood, Bamboo, Jute
Western work wear/accessories
for men and women
Key Differentiators
Mid ranged pricing
Broad range of sizes (XS XXXL)
Extensive distribution
Organic Western (Formal) wearnow madeaffordable
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Who are we talking to?
Urban
Demographics 21 yearsupwards
Men and Women
Working Professionals
Middle and Upper middle
class
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Ou
r typical consum
er
Fashion Savvy
Amar, 22, is working at a
leading advertising firm inMumbai.
He spends an average of
3000/- on apparel and
accessories
On a lookout for fashionable
and trendy corporate wear
Environmentally Conscious
Sonali, 32, owns a renowned
beauty spa and healthcentre in Bangalore.
She spends an average of
10,000/- every month on
apparels.
Is environmentally conscious
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H
ow do we reach you
?Mall activations across all the
cities
Human Mannequins
Creation of an organic zone at the food court
extending the ORGANIC concept to food
(which will also have discounts and coupons
to the TATVA store)
CONVERT all the escalators to make them
look ORGANIC - like cover it all with jute,
innovative scaffolding which becomes
newsworthy
Play an audio visual on the benefits of
ORGANIC in multiplexes, before the movie
begins. Take an ORGANIC break head to the
TATVA store on the 2nd Floor..
Office Complexes/ Airport
lounge / Train stops
Use the foyer space in LARGE OFFICECOMPLEXES that emulates the ambience of a
corporate office space and have men/women
dressed in the Tatva attire.
Brunches at Housing societies
Educate on the benefits of an Organic
Lifestyle through awareness camps
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Ou
r digital presence
Creation of an interactive digital campaigns for customer
engagement Develop own range of organic products
like candles, incense sticks, paper Mache and the mostpopular one gets gift hampers and prizes
Social Media Marketing - Creation of TATVA page on
facebook and the TATVA twitter handle ENGAGE &
INFLUENCE
Mobile Marketing - Short code marketing example SMS
Tatva to 5555 for an early bird discount at INFINITY
MALL, MALAD
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M
axim
ized reach
Print ads in all leadingpublications
Radio spots
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The Event Fashion Show
An eco-friendly themed fashion show - PowerDressing the Organic Way Fashion show at JWMarriott, Mumbai
Unveiling of TATVA the brand by Konkana SenSharmaand Ness Wadia (the promoter of thebrand)
A
ttendees include the press, TV channels,socialites, and eminent personalities likeGulPanag, Rahul Bose, Suhel Seth, Kitu Gidwani etc.
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Giving back to the community
Set-up of Rachna, an educational trust fundingeducation of children of farmers, local artisans and
weavers
Provide job opportunities at Tatva and BombayDyeing production units under Rachna initiative
Green Hope tree plantation drive across cities
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EventManagement team
Rifath Aara
Swathi R
Veena Pathare
Pragya Patra
Snigdha Kapoor
Kriti Singh
Abha
Sugandh
Roy
Smriti Tewari
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THANKYOU