evento adtech & data 2016 - virtual reality and tech innovation for ads - andrew balfour -...
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Pub Products: 2016 Strategy
Title Text
Bridging the VR Advertising Gap
Andrew BalfourGlobal Creative Innovation Lead
Data
Content
Technology
“AR/VR will be a $80-182 billion dollar market by 2025.”Source: Goldman Sachs Global Investment Research Jan 2016
Pub Products: 2016 Strategy
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Tipping Point & drawing parallels to mobile Mobile Revolution
APPS
800,000
DEVICES PER MONTH
2BSESSIONS PER DAY
10B
Source: Flurry Analytics
MONTHLY FLURRY SESSIONSDATA FROM OVER 800,000 APPLICATIONS
Sources: Flurry Analytics
300B
225B
150B
75B
2011 2012 2013 2014 20152009 20102008
MUSIC
GAMING
ENTERTAINMENT
SOCIALNETWORKING
TRAVEL
RETAIL
MESSAGING
TV
MEDIA
MOBILE ADDITION CONTINUES TO RISEWORLDWIDE DAILY APP USAGE DISTRIBUTION (MILLIONS)
Sources: Flurry Analytics
280
590
985
176
440
784
REGULAR USERS SUPER USERS MOBILE ADDICTS
Under 16 Times 16 to 60 Times 60+ Times
+34%
+26%
+59%
Q2 2014 Q2 2015
MOBILE ADDICTSCOMPARED TO WORLD POPULATION RANK
Sources: Flurry Analytics
1 CHINA 1,3052 INDIA 1,2163 UNITED STATES 3194 INDONESIA 2485 BRAZIL 2026 PAKISTAN 1827 NIGERIA 1778 MOBILE ADDICTS 1769 BANGLADESH 152
10 RUSSIA 141
2014
8 MOBILE ADDICTS 176
1 CHINA 1,3202 INDIA 1,2733 UNITED STATES 3224 MOBILE ADDICTS 2805 INDONESIA 2556 BRAZIL 2057 PAKISTAN 1908 NIGERIA 1839 BANGLADESH 158
10 RUSSIA 146
20154 MOBILE ADDICTS 280
Contentis king
Pub Products: 2016 Strategy
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Are we adding value?
July 1, 1941
Pub Products: 2016 Strategy
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Pub Products: 2016 StrategyHow can we add value?
Pub Products: 2016 Strategy
Title Text Data
Content
Technology
Pub Products: 2016 Strategy
Pub Products: 2016 Strategy
Title Text Data
Content
Technology
1.23% 8.9% 1 min 4 sec
+60% +200% +500%
Horizon LineAudio & Narration
Reward the User
Creative Best Practices
Pub Products: 2016 Strategy
Title Text Data
Content
Technology
Building blocks for memorable mobile storytelling.
Tiles
Your Story.Your Way.
Tiles allow you to tell beautiful, interactive and immersive stories. This versatile mobile ad format allows you to showcase your
products and tell your brand stories, your way.
What can Tiles do?
360°
Swipe, shake, tilt or tap! Once a user taps through a mobile native, display or video ad Tiles maximizes the full range of mobile features, including;
All of these features are available through Yahoo’s full-service solution powered by the ACT team.
Reach & ScaleWhere it Matters.Reach over 600 million users on their mobile devices through Yahoo’s properties, Gemini and the BrightRoll exchange.
Engage mobile users looking for great content in the palm of their hands!
Data
Content
Technology
Obrigado!Andrew BalfourGlobal Creative Innovation Lead [email protected] | @andrewjbalfour