Scaling up is not just an imperative for emerging companies, it is also a need for every Professional

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OCT – DEC 2013 VOLUME 16 CSR ACTIVITIES ........ 2

EVENTS ..................... 3

AWARDS ... ................. 4

GRAVITA focus

Subroto underlines. “If your vision is to cross an ocean, you won’t build a bamboo bridge.” Your purpose determines your power, he reminds. Define your purpose in your mind, and from thereon, it becomes easy to scale.

Scaling your business How do you scale your business and bag those big deals? Here are a few snatches from the book, to offer a clear roadmap on the many critical things that an organization needs to consider while aiming at scale. “An organization that is in its initial growth phase is usually pitted against much larger entities and needs to think different, inventive ways, to get customers. For such organizations, emotional reasons sometimes work better when knocking on a prospect’s door. This is not to undermine logical reasoning but to underscore the power of emotions.

Editor’s Note: As the saga of achieving Big continue in Gravita, its our vision which is going to empower us with infinite force. If your vision is to cross an ocean , you won't build a bamboo bridges. Your purpose determines your power and its important that all of us get align with vision of Gravita in our mind first and from thereon, it becomes easy to scale up to achieve the vision. Vision in Gravita is our lifeline which guides us during all difficult conditions and dilemmas both in business and in person. As New Year is all set to start in couple of days, I thought to remind you that each one in Gravita has to deliver our promise with passion and integrity. I take this opportunity to Wish You and everyone in Your Family a Very Happy 2014.

Dr. M. P. Agarwal, Chief Editor

The key to winning the customer’s business is to be able to connect, to tunnel a path to their feelings, and to come across as hungry, willing, genuine, trustworthy and, above all, interesting. As a company grows and seeks newer domain, geographies or business models, this adage becomes even more relevant,” says Subroto.

Scaling your intellect In this chapter, Subroto highlights the fact that an enterprise, at the end of the day, is an intellect game. The capacity to get to the next level often depends on a leader’s ability to augment the organizational intellect by tapping into external expertise.

Scaling your reputation The process of brand building is the externalization of the inner value of a corporation, product or service. In the book, Subroto talks about his interaction with ShombitSengupta, who founded Shining Strategic Design, a brand advisory in Paris. Shombit says that a brand is not a logo, tagline, or a smart-sounding name. It is the perception of the value of a company, product or service in the mind of the customer, and perception is partly rational and partly emotional. A company that wants to remain fresh and appealing must rethink its brand at periodic intervals. And, for a brand to change the core of the venture, it has to go through a transformation first.

Scaling your people Gravita itself has seen a scaling up from 6cr. To 300cr. In a span of 2 year. We fairly targets to achive 1000 cr. in upcomg years. The question in, what are we doing in terms of our skillset, our capability to handle scale issues. We ill need to handle in time. Certianly to have to upgrade ourselves with best tools in terms of information technology, learn advancements coming in the field in this time. Failure to upgrade will make one out of place and both will have one only. It Is therefore mandatory for ouselves to continuously motivate for ‘sharpening the saw’ to enable ourself to be able to lead in future scenario.

When I was looking to write to all of you , there were many thoughts but one recent workshop on ‘’ Scaling Up‘’ actually touched me deep internally . People who catch rabbits do not catch elephants, says SubrotoBagchi. But, when you go and catch an elephant, what you need is expertise, distinguishes Subroto . He cautions that if it is enthusiasm, and not expertise, that is driving you, the elephant hunt can become life-threatening. To catch an elephant you need expertise, team work, and collaboration.

Rakesh Jain Vice President, Projects

Eye Donation Camp

Gravita Metals Health checkup Camp, Jammu

Tenacity

Health checkup camp for School Children Gravita in its drive for better health and education organized a health check-up camp at Fortis Hospital Jaipur for students from School at Phagi adopted by Gravita as part of its CSR initiative. Almost 50 students attended the check-up camp who were diagnosed by panel of doctors comprising General Physician, Pediatrician and ENT specialists.

This was first of its kind activity for the school as well as the students. The students were provided transportation facility and refreshment both pre and post check up by the Company.

Employee education assistance Scheme

Gravita Metals, Jammu, a wholly owned subsidiary firm of the Gravita India Limited, organized a health check-up camp on 29th October 2013 at Jammu in association with ESIC hospital Jammu for employees and the family members of Gravita Metals as part of its CSR initiative. Almost 55 people attended the check-up camp that was diagnosed by panel of doctors comprising General Physician and specialists of AIDS and Hepatitis.

In addition to the general check-up, tests of AIDS of all 3 stages and Hepatitis B & C, the attendees were sensitized by the doctors about AIDS and Hepatitis through pamphlets and pictorial presentations. Attendees will be provided medicines, wherever required, by ESIC hospital free of cost.

CSR Activities Gravita has always been keen on giving back to the society. The CSR policy of the group focuses on the three main areas viz. Health, Education & Environment.

“Life becomes

more beatutiful

when you have

impossible

dreams”

– Swami Vivekanand

First payment of Rs 1,62,875 of Employee Ward Education Grant distributed to all eligible Wards of our employee in Oct 2013. Keeping its commitment to ensure education for all ,Gravita once again cemented the focus on nurturing the talent with education. 26 wards of 18 employees received the cheque from Team HR based on criterion set for this grant.

Employees express their gratitude towards this Nobel gesture of organisation by supporting them in ensuring education for their wards.

Launch of Simplify

FENIBAT 2013, Brazil

Blood Donation Camp

Events

The Fenibat 2013 Exhibition was organized at Londrina, Paraná, Brazil during 02 and 03rd December, 2013. The Exhibition was featured with more than 50 booths of companies providing products and services for the industry of lead acid batteries and lead recycling.

Gravita was represented and Exhibited by Mr. Naveen Prakash Sharma, CEO of the company and Mr. Vijay Pareekh (Vice president, Sales & Marketing). The goal was to promote new products, services and technologies for national and international battery manufacturers and recyclers of lead.

Launch of ''Simplify'' is an historic moment in Gravita, As organisation is achieving its commitment to deliver best in employee hygiene area by leveraging the support of Information Technology. Simplify as name suggest is all set to ensure access of all information on finger touch. Simplify will allow employees to access all relevant HR information which is important and significant for every employee . Employee can now apply leave, raise request for travel, know the policies and many more features which most of time got delayed due to non availability of same at that moment. Simplify will also support in educating employees about various HR policies, SOPs and their eligibility in various employee welfare activities and initiatives.

Blood donation is a noble cause and every blood donor has contributed towards community development. Blood donation camp was organized by HR

team in association with SwasthyaKalyan Blood Bank, Jaipur. 68 enthusiatic participants including employees, office and support staff participated in

this nobel cause. 47 proud donors donated their blood. We thank our donors for their participation and will continue to associate ourselves with such

initiatives in the near future. The camp concluded with donors being served tea, coffee, refreshment and a token of appreciation.

Gravita Ghana Received 23rd National Gold Awards For Export Achievement, 2012

Inc. India 500 Excellecne Award

Gravita is positioned with latest ranking of 52nd among top 500

India’s fastest mid-sized growing company in continuous leap of

3 years. Previously company was ranked at 90th position in

2011 and 45th position in 2012. This year’s leap of top 500 has

been listed on slow and steady basis same has become

benchmark for growing mid-sized company’s recognition over

the past 5 years since inc India’s existence.

INC. India magazine is the Indian edition of INC., the leading US

magazine. This magazine focuses on growing companies, their

aspirations and growth strategies.

Gravita Ghana received 23rd National

Gold Awards for Export Achievement

2013 in category – Export of Articles of

Lead.

The award ceremony was held on 27th of

September and the chief guest of the

function was President of Ghana.

Editorial Board Dr. M. P. Agrawal, Chief Editor

Design- Kamal Kumawat Content Editing by- Rohit Mathur & Kapil Mahajan

Gravita India Ltd., Gravita Tower, A-27B Shanti Path, Tilak Nagar, Jaipur- India 302004 Ph: 91-141-2623266, Fax: 91-141-2621491

www.gravitagroup.com www.gravitaindia.com www.gravitatechnomech.com

Grand Christmax Celebration

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