events deck - downtown yonge bia deck 2014 • downtown yonge bia (dybia) is the steward of the...
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EVENTS DECK 2014
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• Downtown Yonge BIA (DYBIA) is the steward of the Downtown Yonge neighbourhood in the heart of Toronto. Our role is to act as catalysts of positive change for our members, our community and our City.
• Located at one of the city’s busiest intersections,
Downtown Yonge is a vibrant and diverse neighbourhood offering the best of the city’s shopping, dining and entertainment
DYBIA
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Downtown Yonge By the numbers
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Young, ethnic singles in urban high-rises HHld Count: 36,467 HHld %: 37.58%
Young, lower-middle-class urban singles HHld Count: 16,378 HHld %: 16.88%
Younger, upscale urban trendsetters HHld Count: 16,206 HHld %: 16.70%
Downtown Yonge Lifestyles & Demographics
Occupation: White Collar & Service Sector Source: 2011 Environics Trade Report, full report available upon request
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• Play The Parks • Fashion On Yonge • Illuminite • Ice, Wine & Dine • Kidzfest • Window Wonderland • Scotiabank Buskerfest
Events
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Play the Parks
Weekly lunch hour programming at: - Trinity Square Park - College Park - McGill Granby Parkette on Yonge Street
Now in its 2nd year
Target Audience: Office tower employees and the general public
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Activating unique urban spaces Runs for 10 weeks in the summer Foot traffic of over 20,000 in 2013
Play the Parks
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Play the Parks
Programming focuses on healthy living and music
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Play the Parks
Strongly supported by the Downtown Yonge community
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Fashion On Yonge
Struts its stuff on September 3 at Trinity Square Park
Now in its 2nd year
A great opportunity to tap into the student population returning from their long summer break, and attract young urban professionals in the area
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Fashion On Yonge
Previews the season’s hottest looks with a glamorous red carpet arrival and live DJ
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Runway shows and on-site styling
Fashion On Yonge
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Fashion On Yonge
Features an enticing array of retail and culinary offerings from the neighborhood
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Illuminite
The tree-lighting extravaganza Yonge-Dundas Square Saturday, November 15, 2014
Now in its 7th year
Downtown Yonge BIA’s always starts the holiday season with a bang!
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Illuminite
Approximately 10,000 people attend every year
For all ages!
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Illuminite
The tree-lighting extravaganza with breathtaking performers and dazzling entertainment
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Illuminite
The Grand Finale includes ceremonial lighting of 45’ high tree featuring 52,000 LED lights
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Ice, Wine & Dine
Historic Elm Street’s annual celebration of food and wine happens on Saturday, November 22, 2014
Now in its 6th year
A great opportunity reach young urban professionals who enjoy the finer points of life, good food, sophisticated drinks and a great night out.
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Ice, Wine & Dine
An evening of culinary delights features Elm Street’s world-class restaurant offering between Yonge and Bay Streets
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Ice, Wine & Dine
An evening of culinary delights showcasing sample-sized tasting, festive cocktails and …
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Ice, Wine & Dine
Live entertainment
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Kidzfest
Kids and families take over Yonge-Dundas Square for a day* of fun for everyone
Now in its 8th year
*Will be announced later
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Kidzfest
Free entertainment, games and opportunity to meet your favourite children’s characters
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Kidzfest
Activities for children of all ages
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Kidzfest
Foot traffic is over 5,000 ever year
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Window Wonderland
Retailers partner with Ryerson University’s Retail Management program, whose students design and create the displays. Throughout November
Now in its 8th year
No activation or sampling opportunity
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Window Wonderland
Visitors and residents alike can admire Downtown Yonge’s holiday window displays
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Buskerfest
Located for the 2nd year on Yonge Street and other locations throughout Downtown Yonge, Buskerfest happens from August 21 to 24, 2014
A great opportunity to reach out to families: half of visitors are married and 42% have children under age of 18
Now in its 15th year
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North America’s largest street performer festival and the largest event supporting epilepsy in the world
Buskerfest
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Torontonians and Tourists were amazed with the terrific acts!
Buskerfest
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Over 1.5 million visitors enjoyed the event in 2013
Buskerfest
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• Exclusive presenting sponsor • On-site activations • Product trials • Logo recognition to an extensive target market • Community brand building
Opportunities
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Thank You and Let’s Talk We look forward to engaging you in our events. Let’s talk and explore how we can partner. We’re not limited to what’s listed here. The possibilities are endless.
For additional information or to start the conversation, contact: Cheryll Diego Sponsorship & Events Manager [email protected] 40 Dundas Street West Unit 300, Toronto, ON | 416-597-0255 Ext 226