events overview

AINEVENTSOverview

5.29.13

ScopeMedia Events

Trade Shows

Consumer Events

B2B Events

Awards Shows

Corporate Events

Customer Appreciation Events

Demo Events

Fashion Shows

Cocktail Parties

Editor Meet & Greets

On-Assignment Events

Meetings

Experiential Events

Lectures

Custom Events

Franchise Events

bonnier eventsThroughout the year, various departments and groups have annual sales meetings requiring accommodations, meals, and transportation to be arranged. The AIN Events Team works closely with department leaders to make sure your meeting runs smoothly, setting up happy hours, ordering lunch, reserving conference rooms, and booking transportation. The only thing we don’t do, is write your presentation for you!

trade showsFrom the initial entry paperwork and shipping to dinner reservations and internet

access, the AIN Events Team has you covered in the Trade Show department! Conscious of budgets, the Events Team aims to maximize our brand’s exposure on the

Trade Show floor for minimal costs.

b2bbusiness to businessBusiness to business events are designed to strengthen our marketing partners relationships and exposure within the industry. The size and scope of these events are flexible depending on the event, venue, and of course budget. Tied to a comprehensive marketing package, B2B events can add value to a program with all the pre, during, and post promotional efforts. B2B events create valuable exclusivity and in-kind sponsorship opportunities.

Sponsor Coordination • Budgets • Collateral Time-line • Registration • Venue Negotiations • Vendor Contracts • F/B

• Exclusivity • Insurance • Event Recaps • In-Kind

Sponsorship Coordination • Final P/L • maximizing exposure

consumereventsUsing the Editorial resources that are at our fingertips, the Events Dept. is working closely with our editors, photographers, and sales teams to create one of a kind experiences for our consumers. Perfect for a destination, resort, or retail product looking to get consumer attention, our “On Assignment” consumer events are the ideal way to connect our passionate audience with our knowledgeable edit and photography staffs.

connecting people with their passions.




Custom events

Sometimes the best way to convey an advertiser’s message to their target audience is through a custom event. Working closely with our Editorial teams, the Events Team works directly with the advertisers to design a custom event that meets the advertisers goals while staying true to the brand and its audience.

Sponsor Coordination • Conceptualization • budgets • Collateral

Time-line • Registration • Venue Negotiations • Vendor Contracts • F/B • Exclusivity • Insurance • Event Recaps

Custom events

case studyone

Client: Steamboat ResortOBJECTIVE #1:

Create awareness in the LA market about a new direct flight from LA to Steamboat, CO. AND Resort promotion to

families in LA market for upcoming ski season.

OBJECTIVE #2: Promote Steamboat Resort’s 50th Anniversary

OBJECTIVE #1: Together with SKI the Event Team created a custom event

targeting consumer families in the LA drive markets.

OBJECTIVE #2: Steamboat Resort’s 50th Anniversary logo was included on a variety of pre, during, and post event promotions (digital, print, direct mail, social media, in-store, email).

SKI: meeting objectives

customerAppreciation

case study two

Client: Smugglers NotchOBJECTIVE

Reach SKI’s family consumers in the Vermont drive markets. As well as promote the the family-friendly

nature of the resort.

SKI: meeting objectivesOBJECTIVE

Together with SKI’s sales teams, the Event Dept. created a custom event on-site at Suggs, showcas-ing the myriad of family activities the resort offers.

demo eventsDemo events further the reach of our marketing partners by creating a 360-degree experience for a brand or advertiser’s consumer audience. Through a variety of activations, demo events give our partners the opportunity to engage with their target audience by putting their products into the hand of our active and engaged consumers.




Franchise events

Franchise events are “Stand Alone” events that Bonnier is responsible for producing that may or may not be directly tied to a specific brand. These events offer a variety activation opportunities for sponsors looking to get into the hands of our passionate and engaged audience of consumers.

awardshowsAward Shows bring together advertisers and consumers to celebrate the best of the best in a variety of categories (depending on the brand). Multi-platform marketing and promotion pre, during, and post event give our marketing partners a myriad of activation opportunities to reach their target audience.

Sponsor Coordination • Budgets • Collateral Time-line

• Registration • Venue Negotiations • Vendor Contracts

• F/B • Exclusive & In-Kind Sponsorships • Insurance

• Event Recaps • Final P/L

events overview

Documents