events & sponsorships ppt

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Events & Sponsorships Planning, Promoting & Profit Jeffrey J. LaValley Principal & Creative Director Flourish Concierge & Consulting Maureen M. Sullivan President & Chief Creative Officer Maureen Sullivan Media Group

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  1. 1. Planning, Promoting & Profit Jeffrey J. LaValley Principal & Creative Director Flourish Concierge & Consulting Maureen M. Sullivan President & Chief Creative Officer Maureen Sullivan Media Group
  2. 2. What is an event?
  3. 3. Event: def., n. gathering of people at a certain place, at a certain time, for a specific reason
  4. 4. A-thon Award Ceremony Awareness Breakfast Benefit Breakfast/Luncheon Board Meeting Building Dedication Business Dinner Donor Event Golf Tournament Lecture/Seminar Networking Event Press Announcement Product Launch Scholarship Dinner Retreat Road Race/5K Trade Show VIP Event Wine Tasting
  5. 5. Choose your event wisely!
  6. 6. What is your fundraising goal?
  7. 7. First things first
  8. 8. Have a roadmap
  9. 9. Know your audience
  10. 10. Choosing a venue
  11. 11. The importance of choosing your venue
  12. 12. Who does what?
  13. 13. Strengths of Event Planning
  14. 14. Opportunities for Event Planning
  15. 15. Communication Tools
  16. 16. Communicate, Communicate, Communicate
  17. 17. Set A Goal Set A Budget Get Creative Cultivating Media Relationships Press Releases Social Media
  18. 18. What is the real goal?
  19. 19. TIP 1: Stay on top of your budget TIP 2: Everything costs money. Start at $0 and work up to cheap. Be aware what you can trade , or get volunteers to do, and where you really have to spend money TIP 3: Do not scrimp on marketing materials. Hire a good marketing firm or graphic designer. Image is everything