eventz presentation
DESCRIPTION
TRANSCRIPT
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Eventz TeamOpportunity Analysis Project
NovoEd Technology Entrepreneurship OAP 2014
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➔ For tech workers, entrepreneurs, sponsors, vendors, tech enterprises
➔ Locate live and online technology events
➔ Single platform
TechHarbor
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TechHarbor
➔ Customized search online and via mobile device
➔ Event and speaker ratings
➔ Targeted and relevant events based on data
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Why do we need this?
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We attend events to:
NETWORK
MEET NEW CO-FOUNDERS, INVESTORS AND OTHERS
KEEP UP WITH NEW TECHNOLOGIES
ADVANCE OUR CAREERS
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I wish there was ONE WEBSITE to search for tech events!
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Too many websites and email lists to search
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The Problem:
➔ Information overload
➔ Overwhelming
➔ Not enough time and energy
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You search and search and search
And you STILL miss important events
The events were not listed in the places you searched, and no one told you about them!
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The Solution
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One go-to place for all your tech event information
No events are hidden from you due to business conflicts
Locate EVERY event near you or let us pick for you
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Our prototype is evolving as we continue to honor customer
feedback
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Search Criteria
➔ location ➔ type of event➔ speakers ➔ industry ➔ date ➔ cost➔ ratings ➔ skill level
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TechHarbor Prototype
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Customer Feedback
➔ Conducted 25 face-to-face and online interviews and 42 online surveys
➔ Users want a consolidated way of exploring events
➔ Users want to attend leading edge events
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Employers want to improve employee skills
Enterprises are more likely to pay for services than users
Enterprises want to meet decision-makers at events
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Potential revenue streams confirmed during interviews:
● All-inclusive travel packages (to event locations)● Gamification to increase attendee reviews● Provide data to organizers to improve attendee
satisfaction
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Here is what a potential user had to say:
Question: How many notifications about upcoming tech training events do you get in your email every month?
● I get a lot of it in my various emails.● My biggest problem is that it is not very tailored for what I
want● I go to different forums and sign up but it's all sorts of tech
events that I'm not very interested in● If there was some type of filtering capability that catered to
my need● I would like to see more comments instead of pure ratings● I would like to know the type of person that would be
commenting
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Another potential user:
Question: How would you like this info delivered to you?
● Email will be blocked in my mind instantly. Definitely not the emails.
● Applications sound boring as well● I would like it to be as personal as it could be● It would have to incorporate some new platform
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Another potential user (interview cont’d):
● Using my exact location, combination of people that know me and what I was browsing for
● More accurate data and not just commercializing and trying to send whatever (they think) might interest me
● Much more targeted● If some of my peers leaves a great comment for some event,
I would probably pay more attention to it rather than if it didn't have any recommendations at all or (a comment) by some unknown people
● People's whose opinion is important to me● If it's ARNOLD SCHWARZENEGGER and he saying this
conference is a must visit then I would probably goQuestion: Even if it's a hackathon? Yeah
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Arnold?
Hanging out at a
HACKATHON?
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Customer Feedback Decisions
➔ No change in business idea
➔ We think this project is worth pursuing
➔ We will build an MVP
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Potential Market:
➔ Total available U.S. market $250 million (US $)
➔ Initial 4 target cities market $32.5 million (US $)
Research data compiled from: Frost & Sullivan, Gartner, Forrester, and IDC
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After MVP Launch
➔ Adapt quickly to industry changes
➔ Continuous response to user feedback
➔ Never stop testing
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Thank you for your time, The TechHarbor Team