Everybody is abroad during summer ?

Are you kidding!

92% of the Belgians stay in the country during the holidays & spend even more time outside

Source: Proximus 2015

Mobile Data consumption sky high @ summer festivals

2015 summer festivals:

29.184 GB or the equivalent of 202.083 hours of music

Source: Proximus 2015 – infographic Twitter

People are more receptive to advertising during summer

Increased brand awareness and attribution result in higher memorisation • Adshel 2m²: +11% • More O’Ferrall billboards: +21%

18,189

19,417

16,031

20,778 21,589

19,351

15

17

19

21

23

CCB campaigns 2m² Billboard

Utility score summer campaigns vs yearly average

all year summer

Source: Cobra 2012-2015 | 437 tested campaigns

92% stay in the country !

Clear Channel cities are hotspots during summer

Source: Clear Channel Marketing | Proximus 2015