Everyday Swim - IslingtonLiquid Swim

Membership

PAYG

Adult Swim

Lessons

Pool Induction

Adult Stroke

Correction

Swim ’n’ Gym

Masters / Tri -

London

Swim Fit

Social Polo

League

ability

Profile (N = 320)

Male 40%

Female 60%

Age Groups (Average age = 34)

16-20 1%

20-29 40%

30-39 35%

40-49 13%

50-59 10%

60 plus 1%

The majority…- Walk to the gym.

- Use Liquid swim 1-2 times a week.

- Were already pool users.

- Main aim to: 1) Improve swimming ability;

2) Increase fitness; and

3) Tone / shape up.

- Motivation to start Liquid Swim was a "priority shift"

- Liquid Swim users prefer exercising on an individual basis, on weekdays, between 5-8pm