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  • www.SallyAnneRogers.com1CALL110160612154571

    Everything has Changed Nothing has Changed

    8 March 2016 - LONDON Communicating in a digital world

    INSIGHTS CONFERENCE

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    ① 1Mobile1–1centre1of1markeCng1 1Smaller1screens1D1more1personalised1relaConships1 1

    ② 1Transparency1–1creaCng1genuine1relaConships1 1Do1what1you1say1you1do1and1you1will1be1rewarded1

    ③ 1DisrupCve1content1–1both1userDgenerated1and1visual1 1Quality1content1will1ALWAYS1be1King1

    ④ 1CollaboraCon1–1working1in1partnership1 1For1mutual1benefit1

    1 Everything1has1changed…1

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    •  ReinvenCng1the1Wheel1 •  Social1Success1–1Social1Failure1 •  Virtual1Take1Off1 •  AZracCng1Your1Digital1Audience1 •  Stealing1Thunder1

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    “Half of all 18-24 year olds check their phones with 5 minutes of waking up; on average smartphone users check their phones 150 times a day – Ofcom Survey 2015."

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    Reinventing the Wheel

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    “We are defined by having a highly interactive, open way of working – fast moving, fast-working, collaborative culture”

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    “We're%reinven)ng%the%field%of%public%rela)ons%with%ROI

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    “Be%an%expert%in%what%you%are%doing%–%it’s%

    not%just%data%it’s%risk%that%will%land%you%

    ahead%of%the%game%and%bring%success.”%

    %

    %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%Sebas)an%Wiernicke%

    %

    % % % % % % % % % % % %!

    1 Risk averse

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    Social Success Social Failure

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    Agency Social Advertising Effectiveness

    Emarketer.com October 2015

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    February 2016

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    January 2016

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    Using Social for Customer Service

    Image courtesy of shopify.com

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    The Alternatives

    •  Messenger (8M) •  Whatsapp •  WeChat •  Viber •  Line •  Snapchat •  KakaoTalk •  Kik •  Telegram •  Skype

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    Transparency of Twitter

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    Twitter closer to allowing longer tweets of up to 10,000 characters

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    “2015 was a great year for Facebook; our community continued to grow and our business is thriving."

    Mark Zuckerberg

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    Facebook acquisitions

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    Only app we’ve seen with higher engagement than Facebook – Mark Zuckerberg

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    %

    %

    “Global%ad%revenue%to%hit%$600m%as%user%base%

    reaches%400m.”%%

    %

    “Expected%to%enjoy%higher%net%mobile%display%ad%

    revenues%than%both%Google%and%TwiQer%by%2017.”%

    % % % % % % % % % % % %%%%

    ! ! ! ! ! ! ! ! ! ! ! ! ! !The!Drum! ! ! ! ! ! ! ! ! ! !!!! ! !!!September!2015!

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    Inspired by Friendster 125 million users

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    Virtual Take Off becomes a Reality

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    “Social Hubs of the future” #MWC2016

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    The Great VR Race

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    Mobile World Congress: "the next platform”

    Photographer:1Pau1Barrena/Bloomberg1

    21-25 February 2016

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    Augmented Reality

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    Attracting your digital audience

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    Emotional connection

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    Emotion to conversion

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    January 2016

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    Stealing Thunder

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    TOP FIVE FROM 2060 POLLED •  Sainsbury’s – Framestore •  Aldi – McCann Manchester •  Coca Cola – 20 Year Revival •  John Lewis – adamandeveDDB £7 million •  Cadbury’s – £10 million

    STUDENT PARODY – £700 and 7 hours

    Emotional connection

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    1 22.8K FOLLOWERS

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    …to%be%able%to%do%something%this%reac)ve%

    was%a%fantas)c%challenge%and%one%we%had%

    a%lot%of%fun%doing.%

    %

    % % % % % % % % % % % %Chloe!

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    131popular1YouTubers1across1the1world1 with1combined171million1subscribers1

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    #ReadOnGetOn

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    #thisgirlcan

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    #likeagirl

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    #BeYouBeHealthy

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    In conclusion

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    Delivery within 30 minutes of order being placed

    Amazon Prime Air

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    Secret of Success Things go wrong when data begins to drive decisions – it’s just a tool

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    ① 1Audiences1are1sCll1in1control1–1they1decide1how1and11 when1they1want1you1to1communicate1with1them11 1

    ② 11Relevant1–1they1want1the1news1that1interests1them1

    ③ 1Entertained1–1adverCsing1has1always1been1about1 entertainment1through1personaliCes1or1story1telling1

    ④ 1Journalists1are1sCll1searching1for1the1best1stories1and1 images1in1the1race1to1break1news1

    1 …nothing1has1changed1

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    Thank you Please feel free to ask any questions