everything you know about args is wrong

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EVERYTHING YOU KNOW ABOUT ARGS IS WRONG* DAN HON, SIX TO START, [email protected] * THE HAPPY HOLIDAYS EPISODE Friday, 3 July 2009

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This is a re-version of a talk I (Dan Hon) gave at the Let’s Change the Game conference held on Friday 5 December 2008. It was a very casual, irreverent talk, but one that I hoped would bring some light relief to the day as well as (possibly in a rather confrontational manner) highlight some of the current problems - as I perceive them - with this whole “alternate reality game” business.

TRANSCRIPT

Page 1: Everything you know about ARGs is Wrong

EVERYTHING YOU KNOW ABOUT ARGS

IS WRONG*

DAN HON, SIX TO START, [email protected]

* THE HAPPY HOLIDAYS EPISODE

Friday, 3 July 2009

Page 2: Everything you know about ARGs is Wrong

The taboos of alternate reality games - the number of people playing, the types of people playing and the degree

of immersion and ask: where did it all go wrong? (and, hopefully, have some pointers as to how to put the world

to rights).

Friday, 3 July 2009

Page 3: Everything you know about ARGs is Wrong

SOME CAVEATS

Friday, 3 July 2009

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• HIGHLY RESEARCHED

• TOTALLY OBJECTIVE

• COMPLETELY INOFFENSIVE

SOME CAVEATS

Friday, 3 July 2009

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Friday, 3 July 2009

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WE SUCK

DON’T HAVE ENOUGH PLAYERSTHE PEOPLE WHO PLAY ARE WEIRD

THE PEOPLE WHO PLAY HAVE NO MONEYTHE PEOPLE WHO PLAY AREN’T MAINSTREAM

WE MAKE GAMES FOR THE HARDCOREWE’RE TOO EXPENSIVE

WE DON’T SCALEWE LIE

Friday, 3 July 2009

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AN APOLOGY

Friday, 3 July 2009

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DEFINITIONS

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DDDALTERNATE REALITY

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DDD

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DDD

Friday, 3 July 2009

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DDDGAME

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DDD

Friday, 3 July 2009

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DDD

Friday, 3 July 2009

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DDD

Friday, 3 July 2009

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DDDALTERNATE REALITY GAME

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DDDARG AS A LABEL

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DDD(A STORY GAME)

Friday, 3 July 2009

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DDD3 PRINCIPLES OF

GOOD STORYTELLING

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DDDCLUE #1

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DDDCLUE #1

TELL A GOOD STORY, IN THE CONTEXT OF ALL STORYTELLING.

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DDDCLUE #2

LESS IS MORE.

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DDDCLUE #3

THE INTERNET IS NOT VIDEO.

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DDD(A STORY GAME)

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DDDGAMES ARE SUPPOSED

TO BE FUN

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DDDA SUGGESTION

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DDDNO MORE OF THIS SHITVIEWING SOURCE CODE

“DE-STEGGING”WAITING

CODEBREAKINGMORE CODEBREAKINGESOTERIC KNOWLEDGE

VIEWING MORE SOURCE CODESOLVING STUPID PUZZLES

BUYING STOCK IN UV TORCH COMPANIESSTILL WAITING

NOT TELLING ME WHAT TO DO

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DDDMORE OF THIS PLEASE

SHORT, SNAPPY AND FUNLAST CALL POKERTHE LOST SPORT

PLAYTESTINGPLAYFUL DESIGN

PROPER GAME DESIGNREPEATABLE

SOCIAL

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DDDWE MAKE GAMES AND

TELL STORIES

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DDDTHE SCIENCE BIT

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DDDSOME CHARTS

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PERCENTAGE OF PIE CHART RESEMBLING PAC MANPERCENTAGE OF PIE CHART NOT RESEMBLING PAC MAN

Friday, 3 July 2009

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DDDNO, REALLY

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STORYGAME

NOBODY

EVERYBODY

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STORYGAME

NOBODY

EVERYBODY

PERPLEX CITY

WE TELL STORIES

YOUNG BOND

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STORYGAME

NOBODY

EVERYBODY

PERPLEX CITY

WE TELL STORIES

YOUNG BOND

MAGICAL PONY UNICORN LAND

Friday, 3 July 2009

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DDDLAST SUGGESTION

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DDDNO MORE OF THIS SHITTHIS IS NOT A SODDING GAME

LAZY CALLS TO ACTIONHELPING A TEENAGE GIRL

HELPING AN ATTRACTIVE TEENAGE GIRLHELPING AN ATTRACTIVE AMNESIAC TEENAGE GIRL

HELPING ATTRACTIVE AMNESIAC TEENAGE GIRLS“THE FUCKING ORDER”

MORE FUCKING COUNTDOWNSTREASURE HUNTS

MILLIONS OF BLOG ENTRIESJUMPING THROUGH FUCKING HOOPS

MASTURBATORY PLATFORM EXCITEMENT

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DDDNO MORE OF THIS SHITOOH, A MOVIE CREDIT

OOH, A WEBSITEOOH, AN EMAIL ADDRESS

OOH, AN AUTORESPONDEROOH, A PHONE NUMBER

OOH, A VOICEMAILOOH, A PHYSICAL ADDRESS

OOH, A SECRET NOTEOOH, A WEBSITE

OOH, A SECRET CODE

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DDDNOFriday, 3 July 2009

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DDDPLEASE STOP

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DDDLAST, LAST SUGGESTION

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DDDTIME TO DECIDE

OPTIMISE FOR VIEWERS OR PLAYERS (OR BOTH?)MARKETING CAMPAIGN (PR) OR GAME

DO YOU REALLY NEED A STORY?

Friday, 3 July 2009

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DDDTHE END

Friday, 3 July 2009