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Everything you need to sell to Foodservice, Ontrade & Convenience Markets Data - Insight - Execution

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Page 1: Everything you need to sell to ... - caterlyst.co.uk€¦ · • •Food Wholesalers • Drinks Wholesalers • Contract Distributors • Non Food Wholesalers • Cash & Carry •

Everything you need to sell to Foodservice, Ontrade & Convenience Markets

Data - Insight - Execution

Page 2: Everything you need to sell to ... - caterlyst.co.uk€¦ · • •Food Wholesalers • Drinks Wholesalers • Contract Distributors • Non Food Wholesalers • Cash & Carry •

Caterlyst - the Foodservice, Ontrade and Convenience Outlet Universe at your fingertips

We combine high-quality outlet data with a complete customer and prospect information system in one easy solution

• You won’t find this combination of foodservice, on trade and convenience data, full sales CRM functionality and business insight anywhere else.

• Caterlyst gives you one complete solution that helps you get the most out of every part of your sales and marketing process.

• You can expertly identify prospects, plan campaigns and create new leads.

• Efficiently track your sales pipeline by accurately measuring and analysing the outcome of your activities.

• Your centralised solution for effective team management; bringing teams together by bringing your data together.

All outlets that sell or serve food and drink out of home

Covers all outlets which have a licence to sell alcohol on their premises

Outlets retailing food and drink

Covers all locations where food and drink is purchased for consumption out of the home and is heated, warmed, cooked, prepared, poured or served; or where people are involved.

OUT OF HOME

FOODSERVICES

ONTRADE

CONVENIENCE

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DATA SERVICESData CleaningClient Data MatchingData EnhancementData ManagementSegmentationGeo Location Analysis

BUSINESS INTELLIGENCEMarket SizeMarket ValueOutlet ShareSector Reports

SALES CRMSales Pipeline ManagementCalls and OpportunitiesCampaignsCustomer and Prospect dataSales Performance ReportingSales ForecastingField Sales Management

MARKETING COMMUNICATIONSLead GenerationTelemarketingDirect MailEmail MarketingNet Promoter Scoring

ANALYSISMarket ShareCalls AnalysisOpportunity AnalysisSales PipelineGroups Penetration

DIGITAL MEDIAFoodservicenews.co.uk

OUT OF HOME DATA

THE INDUSTRY'S LEADING DATA AND SALES MANAGEMENT PLATFORM

OUTLET UNIVERSE

AccommodationPubs & Clubs

Full Service RestaurantsLimited Service Restaurants

On-board TravelVisitor Attractions

Sports & LeisureEducationHealthcareWorkplace

Public SectorContract Catering & FM

Convenience Retail Purchasing Consortia

Route to Market

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Commercial

PUBS AND CLUBS• Pubs - Managed• Pubs - Tenanted• Pubs - Free houses• Wine Bars, Nightclubs• Private Members Clubs• Social Clubs

TYPES• Separate Restaurant• Wet-led• Dry-led• Hotel Bars• Style Bars• Party Bars

ONBOARD TRAVEL• Onboard Services Airlines• Roadside/MSA• Ferry Operators• Rail Operators

DEMOGRAPHIC• Number of Passengers

VISITOR ATTRACTIONS• Museums• Theme Parks• Zoos & Wildlife• Historic Buildings• Concert Halls• Childrens Activity CentresDEMOGRAPHIC• Number of Visitors

ACCOMMODATION• Hotels• Hostels• Serviced Apartments• Guest Houses• Hotel Management• Holiday Camps• Training Centres• Conference Venues

DEMOGRAPHIC• Number of beds

TYPES• Star Rated/Premium• Not Rated/Budget

FULL SERVICE RESTAURANTS• Branded Chains• Independents• Other Full Service

MENU TYPE• French/Italian/Fish etc

SECTOR TYPES• Food to Go

LIMITED SERVICERESTAURANTS• Cafes & Coffee Shops• Takeaways• Fish & Chips• Sandwich Bars• Garden Centres• Ice Cream Parlours• Instore• Other

SECTOR TYPES• Casual Dining/ Fine

Dining/• Contracted/Food to Go

SPORT AND LEISURE• Stadium• Racecourses• Sports Clubs/ Leisure

Centres• Golf Courses• Health Clubs• Holiday Camps• Bingo Halls/Casinos• Theatres/Cinemas• Caravan Parks• Bowling• Halls, Event/Function

Venues• Leisure Mangmnt Trusts

DEMOGRAPHIC• Number of visitors/

members

FM AND CONTRACTCATERERS• Contract Caterers• Event Caterers• Mobile Operators• Workplace

DEMOGRAPHIC• Number of sites operated

OUT OF HOME

marketmapTarget and connect your business to the most influential decision makers across the Foodservice, Ontrade and Convenience Sectors

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ROUTE TO MARKET• Food Wholesalers• Drinks Wholesalers• Contract Distributors• Non Food Wholesalers• Cash & Carry• Vending• Logistics Distribution• Other Route to Market

DEMOGRAPHIC• Types of customers

PURCHASING GROUPS• Buying Clubs• Purchasing Consortia• Other consortia

DEMOGRAPHIC• Types of customers

Non commercial

EDUCATION• Nursery Schools• Primary Schools• Secondary Schools• Special Education • Colleges• Universities • Academy Trusts• Other Education

DEMOGRAPHIC• Number of pupils

HEALTHCARE• Hospitals• Care Homes• Day Care Centres• Childrens Homes• Clinics• Hospices/Respite Care• Other Healthcare

DEMOGRAPHIC• Number of beds• Number of staff

PUBLIC SECTOR• Local Authorities• Police• Prisons• MOD• Central Government• Community Services• Other Public Sector• Meals DirectDEMOGRAPHIC• Number of staff

WORKPLACE• Financial• Utilities Professional

Services• Commercial Services• Food & Drink

Manufacturers• Offshore and Remote• Other Workplace

DEMOGRAPHIC• Number of staff on site

SECTOR TYPES• Contracted/In House

Retail food

CONVENIENCE FOOD RETAIL• Supermarkets• Convenience Stores - Indy• Convenience

Stores - Symbol• Retail Bakery• Delicatessens• Department Stores• Mixed Retailers• Fishmongers• Cheesemongers• Butchers - Retail• Online Food Retailers

TYPE• ‘Food To GO’

Easy access to the full market universe

With a licence to Caterlyst your teams have access to the accurate outlet information they need – whenever and wherever they want it.

We can help you:• Understand the market• Find and keep profitable

customers• Accurately target sectors

and site types• Build and manage your

sales pipeline• Efficiently design your

sales territories• Manage and maintain

your database accurately• Produce time saving

reports and analysis

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Clean, dedupe and improve your own customer and prospect data to build a bigger, better sales pipeline.

Caterlyst gives you access to clean, comprehensive data for your sales and marketing workflows. With us you can weed out the dirty and irrelevant data and sharpen your aim on real opportunities. Find more of the right leads, build more effective campaigns, and let sales focus on selling, not researching.

• Validate your data against a single, reliable source

• Segment data

• Manage and maintain your data

• Design better sales territories

• Add more insight to sales leads

• Track National Accounts and their sites

• Identify operators in growth

• Ensure compliance with GDPR

• Identify new prospects

• Build targeted campaigns

• Use Storescore modelling to target premium sites

MATCH2CATERLYST

matchcaterlyst

2

DATA WE SPECIALISE IN OUT OF HOME DATA MANAGEMENT

sitescore+

SITESCORE

Foodservice. Ontrade

Foodservice. Ontrade

Foodservice. Ontrade

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We can help you answer fundamental questions about your business, so you can create clear and measurable sales and marketing strategy. Whether you’re a start-up or global brand, you need accurate, meaningful and up-to-date data to make the right business decisions.

And that’s what Caterlyst can give you. We provide a range of business intelligence services including news, reports and sector analytics, in a form that is relevant and everyone in your organisation can easily use to make well-informed decisions.

BUSINESS INTELLIGENCEMAKE DECISIONS BASED ON INSIGHT NOT INSTINCT

• Understand sectors and their opportunity value

• Identify gaps

• Build your business model

• Track progress

• Keep up with trends

• Identify movers and shakers

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saleslystSoftware for on-the-go Foodservice & Convenience sales teams

Manage and monitor all retail execution activities

Caterlyst is a managed offline and online web based CRM and database solution specifically designed for sales teams selling to Foodservice and Convenience. We deliver one integrated solution that manages both your data and your sales activities. It is easy to use and gives you access to the information you need to identify new prospects, create new opportunities and build valuable customer relationships

SALES PIPELINE CRM BUILD, MANAGE AND ANALYSE YOUR SALES PIPELINE

• Capture and share all onsite customer interactions• Log calls, schedule call backs and create opportunities• Allocate teams to specifically designed territories or sectors• Create highly targeted campaigns• View Customers, Prospects and Suspect ALL in one place• View Sales Pipeline and target close dates• Manage National Accounts and Contract tenders• View Social media and Financial data• Identify new openings and growing companies• View live dynamic reports

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With the use of our bespoke email or direct marketing solutions we can help you speak directly to your audience through relevant targeted and measurable marketing campaigns.

MARKETING COMMUNICATIONS TARGET YOUR MESSAGE TO THE COMPANIES AND CONTACTS RESPONSIBLE FOR FOOD, DRINK AND EQUIPMENT PURCHASING

MARKETING SUPPORT• Email Marketing with Lead scoring

• Inbound Response Management

• Response capture and management

• Online Lead creation and validation • Smart web form to capture accurate leads and push to sales

• Net Promotor Score• Discover what customers and prospects think about your business

FOODSERVICE NEWS• Weekly newsletters that reaches an audience of over 50,000 key

decision makers

• Banner advertising and sponsored articles on main web site FoodserviceNews.co.uk

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Working with you and your teams every step of the way

TELESALES“Campaigns give us access to pre selected call files which we call and validate their interest. Key information is captured quickly and easily and leads are seamlessly pushed to the sales teams to action.”

YOUR BUSINESS

NATIONAL ACCOUNTS“My target accounts are all in one place – from the largest national to smaller regional groups. I can filter and sort them to make targeting easy. Up to date contacts make it easier for me to connect with the right buyers and managers.”

FIELD SALES TEAMS“My call file is so well targeted my strike rate has improved and with a better designed territory I spend less time travelling and more time selling. Campaigns give me quick and easy access to the outlets I need to call on and the reporting we get gives us a complete view of how we are doing against targets.”

BUSINESS MANAGEMENT“Our business needs to know the size of the opportunity that exists so we can measure our sales success. Now my questions are easily answered.”

IT TEAM“Clean customer data makes such a difference. Our systems stay clutter free. Less dupes, and accurate address management and segmentation makes it easier for the business.”

INSIGHTS TEAM“Business Intelligence, clear market facts and figures, company news, trends at my fingertips when I need them. No more trawling through trade press or search engines. Analysis of our customer base has made a genuine difference to how we plan our strategy and implement activity.”

MARKETING“Generating qualified leads is easier now with accurate data. We can call, mail, email and connect with the right people and measure our response.”

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THE BENEFITS OF USING CATERLYSTOUTLET DATAThe most detailed Foodservice, Ontrade and Convenience database ever built. Truly relational to give you the most granular outlet information available anywhere.

MATCH2CATERLYSTClean, match and validate your own data against the full market universe via our Match2Caterlyst process Understand your own data - find gaps and opportunities easier.

EASE OF USEA user friendly interface makes using the system easy and intuitive. User adoption is quick and simple to train to your team.

CAPTURE AND TRACK ALL SALES INTERACTIONSLog calls made in seconds. Create opportunities to build your sales pipeline. Flag target close dates to ensure every opportunity is followed up on time.

SALES REPORTINGAnalyse sales activity and outcomes in user friendly dashboards. Track performance and activity easily.

DAILY INDUSTRY NEWSView daily cross sector news updates on companies, people and new openings.

MANAGE TASKSCreate and send tasks to colleagues against any outlet record card.

CREATE CAMPAIGNSUse advanced search to build and publish campaigns to the teams or individuals.

MARKETING AUTOMATIONCreate highly targeted compliant campaigns to key buyers and decision makers. Track and measure responses using Lead Score system. Increase customer interactions and trigger actions.

ADD AND MANAGE CONTACTSStay GDPR compliant easily with Caterlyst Contact manager.

MANAGE SALES TERRITORIESSet up and manage sales territories and account owners. Make sure every record has an owner.

KEY BENEFITS

Clear Sales Pipeline – create opportunities that build your sales pipeline

Sales Productivity – by having access to the best outlet data and system to manage the sales journey.

Defined Sales Process – simple logical sales steps makes your team more disciplined

Saves Time – eliminates the need for extensive use of spreadsheets and paper.

One Version of the Truth – all your data in one place and well managed.

Push and Pull – identify which wholesalers to push to and what accounts to pull through.

Safe and Secure Data – detailed data management processes and secure cloud

storage . GDPR compliant data processes

Easy Access to Call File Data – online or offline solutions for any scenario and set up

Integrated Marketing Automation – increase customer communications

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Caterlyst LimitedSuite 14, Building 5 Hercules Way Leavesden Park Watford Hertfordshire WD25 7GS 0845 128 6600www.caterlyst.co.uk

At Caterlyst, we believe there are smart ways to sell to foodservice and convenience. We’re obsessively passionate about it, and our mission is to help businesses grow their business.

We focus on Out of Home Outlet Data.

It’s one of the least understood and most difficult B2B data sets to manage, and we see that as an opportunity.

We simplify access to Foodservice and Convenience data for everyone by combining high-quality outlet data with a complete customer and prospect information system in one easy solution

You will not find this combination of foodservice, on trade and convenience data, full sales CRM functionality and business insight anywhere else. Caterlyst gives you one complete solution that helps you get the most out of every part of your sales and marketing process.

Based in Leavesden Park near Watford, we are a team of 20 with a mix of data analysts, developers, researchers, account managers and customer support executives.

Collectively we create the perfect blend of industry knowledge, outlet data and technical expertise.

ABOUT US