everything you've heard about social media is wrong

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everything you heard about social media is wrong by: jeph maystruck

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A presentation about branding in 2013. It's not about social media, it's not about impressions, it's about making a connection. It's about delighting a customer, it's about acquiring feedback as much as possible. It's about actually caring about a customer.

TRANSCRIPT

Page 1: Everything you've heard about social media is wrong

everything you heard about social media is

wrongby: jeph maystruck

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brand: a widely held

set of believes and expectations of what you

deliver and how you deliver it, validated by customer

experiences

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there’s no such thing as a

neutral brand impression

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what happened?

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we’re getting

smarter

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what happened to the

media?

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do you believe everything see on

tv?

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what is the most powerful form of

marketing?

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word of mouth is still the most powerful form of

marketing.

it’s just easier now.

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meet the

morgenson

s

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35 hidden cameras

17 microphones

15 hidden crew members

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“the results proved beyond any doubt whatsoever that marketers, advertisers,

and big business have nothing at all compared to the

influence we consumers have on one another.”

-martin lindstrom

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the future of marketing:

social objects

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people only go on the internet for two reasons, to

either

solve a problem or to be

entertained. nothing else.

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to make anything

remarkableyou may have to piss

some people off.

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@jephmaystruckstrategylab.ca

jephmaystruck.com