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Practitioner Education Course

Module 12: Impacting Your Community & Practice

Program Development

Evidence-Based Concussion Care

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Concussion Landscape

• Make a difference in your community!• Much needed service• Inconsistencies in treatment

• Education and awareness is key

• Media fear and false information

• Wide patient base – sports, MVA, workplace, military, etc.

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Government Recommendations

• Government and concussion organizations passing legislation and making policy recommendations• International Consensus Statement on Concussion• CDC Guidelines, State Laws• Parachute, Rowans Law

• Baseline testing recommendations through large percentage of guidelines• US schools mandated to run testing for liability purposes

• How can you help those in your community adhere to or enhance their recommended or current concussion policies?

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Sports Organizations

• 10-15% of high-risk athletes receive a concussion each season• Underestimation: As much as 50% unreported or undiagnosed• Education for coaches and trainers on how to recognize and remove

• Need for adherence of concussion policies• How do they take ‘recommendations’ and put them into action?

• Typically, no team doctors or therapists• How are they ensuring proper recovery before returning to play?

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Example Sports Organization• Concussion education – presentation to board

• Policy development – develop based on their needs

• Coach & trainer education – free sideline course

• Parent & player education – info on website

• Baseline testing – at your clinic or organization facility

• Preferred access for treatment and rehab

• Access to Concussion Tracker App for injury reporting & tracking

• RTP decisions

• End of season reporting

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Key Selling Points to Associations

• Let the research sell itself• Education, education, education!

• Concussion Sideline Course and Concussion Tracker App• Absolutely FREE! • Resources to improve education, communication and injury reporting

• Strength in numbers• CCMI is largest globally standardized concussion care network

• Customized policy development• How can you help that organizations needs?

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How CCMI Helps Your Business• CCMI Clinical Network Map• Emails come from our website for baselines/assessments• If CCMI gets contacted, we refer that person through to you

• Digital Marketing• Broaden awareness of CCMI network • Social media, podcasts, web video, etc.

• Email Marketing• Increase education• Directed to NSO’s, PSO’s, local sports clubs – send us your contacts!

• Continued Education• Monthly research updates• Ask Concussion Doc segments

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How Can You Market the CCMI Program• CCMI information on website• Improve SEO and visibility

• Resource portal• Marketing materials, presentations, flyers, how-to-videos

• Referral Networks• Local physicians

• Get Social!• Share, like & post content• Join the Facebook practitioner group

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New Clinic Checklistü Brainstorm session with Program Development Manager

ü CCMI info on website

ü Join CCMI Practitioners FB group

ü Familiarize your staff with resource portal

ü Use contents of initial marketing package

ü Follow us on all social media platforms

ü Access to ‘Test Clinic’

ü Run baseline, Buffalo, Blackhawks on ‘Test Patient’

ü Connect with local physicians, develop local referral network

ü Connect with local sports clubs & send over contacts to PDM

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Welcome to the CCMI network!

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Practitioner Education Course

Evidence-Based Concussion Care

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