evolis loyalty guide en
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WHAT TYPE OF CARD?
WHICH CARD PRINTER?
Retailers and Loyalty
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ThisThisThisThis guideguideguideguide isisisis intendedintendedintendedintended forforforfor smallsmallsmallsmall andandandand largelargelargelarge businessesbusinessesbusinessesbusinesses asasasas wellwellwellwell asasasas independentindependentindependentindependent retailersretailersretailersretailers whowhowhowho
wishwishwishwish totototo developdevelopdevelopdevelop aaaa customercustomercustomercustomer loyaltyloyaltyloyaltyloyalty programprogramprogramprogram....
Two questions are addressed:
General information about loyalty programs;
What is the best way to print your loyalty cards?
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Customer retention:Customer retention:Customer retention:Customer retention:
an essential component of customer relationship management
TheTheTheThe aimaimaimaim isisisis twofoldtwofoldtwofoldtwofold::::
Meet the expectations and requirements of your customersMeet the expectations and requirements of your customersMeet the expectations and requirements of your customersMeet the expectations and requirements of your customers
Increase profitabilityIncrease profitabilityIncrease profitabilityIncrease profitability
""""ItItItIt isisisis easiereasiereasiereasier andandandand 5555 timestimestimestimes lesslesslessless expensiveexpensiveexpensiveexpensive totototo maintainmaintainmaintainmaintain andandandand retainretainretainretain aaaa customercustomercustomercustomer thanthanthanthan totototo acquireacquireacquireacquire
newnewnewnew ones"ones"ones"ones" ****
Before starting a loyalty program, you must ask yourself a few questions, such as:
Will the program target all your customers or just one segment? Will a special program be implemented?
What kinds of benefits will you offer your customers?
What technologies will you use (cards, information systems)?
How much will it cost you?
In this guide, we are going to focus on the printer you will need for your future loyalty cards.
But before going on, let's look more specifically at customer retention and loyalty cards.
* Source: Harvard Business Review article "The Profitable Art of Service Recovery",
Authors Christopher Hart, James Heskett, W. Earl Sasser, Jr.
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KeyKeyKeyKey Customer Retention FiguresCustomer Retention FiguresCustomer Retention FiguresCustomer Retention Figures
1. 20% of your customers generate 80% of your sales
2. 10% of your customers generate 90% of your sales
3. A very satisfied customer tells 3 other people
4. A dissatisfied customer tells 12 other people
5. A very dissatisfied customer tells 20 other people
6. 98% of dissatisfied customers never complain, they just leave you
7. Negative experiences account for 65% of lost customers
8. 75% of negative experiences have nothing to do with the product
9. The main reason why customers leave you is that they are not being treated well
10. Recruiting a new customer costs three times more than retaining one
11. Winning back a dissatisfied customer costs 12 times more
12. Over a period of five years, a company retains 20% of its customers on average.
13. Increasing customer retention rates by 5% increases your profits by 25 to 55%
Why wait? Offer your customers a personalized loyalty card. You have everything to gain,
especially higher sales!
Source: Customer Genius by Peter Fisk published March 20, 2009 by Capstone
Publishing Ltd.. The author uses many real world examples.
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What is a loyalty card?What is a loyalty card?What is a loyalty card?What is a loyalty card?
Among the existing customer retention tools, loyalty cards remain the most popular, and
more and more businesses (independent retailers and large retailers) offer loyalty cards tobuild long-term customer relationships.
Cards are a strategic tool in customer retention and acquisition.
Loyalty card advantages:
Customers enjoy benefits or promotions;
Customers are identified by name, address, telephone number, customer number
Loyalty cards are not mandatory but many customers sign up for them to receive discountsor promotions and enjoy benefits such as access to priority check-out lines and other
privileges.
"Key"Key"Key"Key figuresfiguresfiguresfigures:::: nearlynearlynearlynearly 90 909090%%%% ofofofof FrenchFrenchFrenchFrench peoplepeoplepeoplepeople havehavehavehave atatatat leastleastleastleast oneoneoneone loyaltyloyaltyloyaltyloyalty cardcardcardcard andandandand almostalmostalmostalmost alwaysalwaysalwaysalways
useuseuseuse itititit atatatat thethethethe store"store"store"store"
Source: Study conducted by ACNielsen
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Print your loyalty cards directly at your place of business andPrint your loyalty cards directly at your place of business andPrint your loyalty cards directly at your place of business andPrint your loyalty cards directly at your place of business and
increase your salesincrease your salesincrease your salesincrease your sales
2222 ---- InstantInstantInstantInstant issuanceissuanceissuanceissuance andandandand personalizationpersonalizationpersonalizationpersonalization ofofofof cardscardscardscards inininin storesstoresstoresstores isisisis aaaa growthgrowthgrowthgrowth driverdriverdriverdriver forforforfor eacheacheacheach storestorestorestore
Instant printing strengthens customer relationships and the store's brand image
Create custom designs according to customer profile (affinity cards)
Personalize and instantly update customer data
Enhance and differentiate the brand - Innovative, modern, caring store
Increase brand visibility - additional interactive advertising medium
Your loyalty program becomes more effective and boosts sales at each outlet
Customers can use the card immediately to enjoy the benefits of the loyalty program,
even if the card is lost
More customers sign up and activate their cards because the process is so easy
1111 ---- PlasticPlasticPlasticPlastic cardscardscardscards areareareare thethethethe bestbestbestbest mediummediummediummedium forforforfor youryouryouryourloyaltyloyaltyloyaltyloyalty programprogramprogramprogram
Quality cards customers will be proud to use
Good advertising for the brand / store
Durable to minimize wear and loss
Cross-generational to appeal to everyone
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Printing your cards directly at your place of business is easy, fast and cost-
effective
Cost effective (no shipping costs, no processing costs)
Time-saving (no delays, instantly issue, update or replace cards)
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10 good questions to ask10 good questions to ask10 good questions to ask10 good questions to ask
Once you have chosen the software to manage your loyalty program, another important
question remains:
1. What is the the best way to print your loyalty cards?
2. Is there an easy-to-use desktop printer that can meet your needs?
3. How many cards do you plan to print?
4. Do you want to print single-sided or dual-sided cards?
5. Do you want to give the cards directly to your customers?
6. What type of information would you like to include on your loyalty card?
7. Do you want to encode data on your loyalty cards?
8. Do you also want to be able to create gift cards and original marketing materials?
9. Do you want to know where to buy the printer?
10. What are you going to need in addition to the printer (ink ribbon, cards, etc.)?
WeWeWeWe cancancancan helphelphelphelp youyouyouyou answeransweransweranswer thesethesethesethese questionsquestionsquestionsquestions andandandand adviseadviseadviseadvise you!you!you!you!
NotNotNotNot suresuresuresure whichwhichwhichwhich softwaresoftwaresoftwaresoftware totototo use?use?use?use?
EvolisEvolisEvolisEvolis worksworksworksworks withwithwithwith manymanymanymany integratorsintegratorsintegratorsintegrators andandandand softwaresoftwaresoftwaresoftware publisherspublisherspublisherspublishers withwithwithwith expertiseexpertiseexpertiseexpertise inininin loyaltyloyaltyloyaltyloyalty
programsprogramsprogramsprograms....
ContactContactContactContact usususus totototo discussdiscussdiscussdiscuss youryouryouryour projectprojectprojectproject:::: info@evolisinfo@evolisinfo@[email protected]
NotNotNotNot suresuresuresure whichwhichwhichwhich softwaresoftwaresoftwaresoftware totototo use?use?use?use?
EvolisEvolisEvolisEvolis worksworksworksworks withwithwithwith manymanymanymany integratorsintegratorsintegratorsintegrators andandandand softwaresoftwaresoftwaresoftware publisherspublisherspublisherspublishers withwithwithwith expertiseexpertiseexpertiseexpertise inininin loyaltyloyaltyloyaltyloyalty
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This is where our expertise comes into play andThis is where our expertise comes into play andThis is where our expertise comes into play andThis is where our expertise comes into play and wewewewe can help you ask the rightcan help you ask the rightcan help you ask the rightcan help you ask the right
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Evolis Card PrinterEvolis Card PrinterEvolis Card PrinterEvolis Card Printer
Evolis designs, manufactures, and markets a comprehensive range of plastic card printing
solutions.
Evolis card printers instantly deliver personalized, encoded and secure cards:
- Printing in color or monochrome and with photo-grade quality,
- Graphic personalization: pictures, logos, texts, barcodes and more,
- Data encoding: magnetic stripe, contact and contactless chips (RFID). These encoding
options can be combined.
CardCardCardCard personalizationpersonalizationpersonalizationpersonalization leveragesleveragesleveragesleverages advancesadvancesadvancesadvances inininin technologiestechnologiestechnologiestechnologies forforforfor printingprintingprintingprinting andandandand encodingencodingencodingencoding datadatadatadata
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A matter of trustA matter of trustA matter of trustA matter of trust
ProvenProvenProvenProven expertiseexpertiseexpertiseexpertise andandandand qualityqualityqualityquality
Evolis card printers are known for their flexibility, robustness, ease of installation and use.
Evolis has developed renowned expertise and global acclaim in plastic card personalization
and customized printing systems.
Throughout the world, customers have reposed their trust in Evolis to provide them with
solutions for their standard or advanced plastic card applications.
OurOurOurOur majormajormajormajor referencesreferencesreferencesreferences inininin loyaltyloyaltyloyaltyloyalty solutionssolutionssolutionssolutions
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We are here to advise youWe are here to advise youWe are here to advise youWe are here to advise you
YourYourYourYour storestorestorestore needsneedsneedsneeds aaaa loyaltyloyaltyloyaltyloyalty cardcardcardcard
Loyalty cards help you:
Stay competitive
Increase store visits and purchase frequency
Reward your customers
Stand out and enhance your image
Retain customers (retaining customers costs less than acquiring new ones)
Once things are set up, all you have to do is run promotions regularly, build a personalized
relationship and provide excellent customer service.
EvolisEvolisEvolisEvolis cardcardcardcard printersprintersprintersprinters areareareare thethethethe solutionsolutionsolutionsolution totototo youryouryouryour needsneedsneedsneeds.... EachEachEachEach ofofofof ourourourour printersprintersprintersprinters meetsmeetsmeetsmeets aaaa specificspecificspecificspecific
needneedneedneed inininin thethethethe loyaltyloyaltyloyaltyloyalty cardcardcardcard marketmarketmarketmarket....
From printing on demand, small, medium or large runs, to volume printing
Rewritable technology with the Tattoo RW printer
Instant printing at your customer service counter
Simple to install and easy to use
Stylish and compact, it fits nicely into your work environment
High quality card printing in under a minute
Evolis also offers e-Media CS software for customizing your loyalty cards
Don't wait! Call us today!Don't wait! Call us today!Don't wait! Call us today!Don't wait! Call us today!
We will gladly answer your questions and provide advice!We will gladly answer your questions and provide advice!We will gladly answer your questions and provide advice!We will gladly answer your questions and provide advice!
Still not sure? Need more information?
Contact us now at the following address: [email protected] and get free,
personalized advice for your project, with no obligation.
We will be happy to assist you!
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Overview of Evolis card printersOverview of Evolis card printersOverview of Evolis card printersOverview of Evolis card printers
Printer Features Advantages
Color & MonochromeSingle-sided, edge to
edge
Single cards or small runs
Classic version without
encoding
Expert version with
encoding
FlexibleModular
Easy to use
Compact
Print quality
Stylish
Eco-designed
Color & Monochrome
Single-sided with or
without dual-sidedactivation key
Edge-to-edge printing
Medium and large runs
Encoding options:
magnetic stripe, contact
and contactless chips
Powerful
Ergonomic
Modular and scalableCompact
Easy to use
Print quality
Eco-designed
Color & Monochrome
Dual-sided
Edge-to-edge
VolumeMAG encoding, contact
and contactless chips
Easy to use
Modular
Print quality
Cost control
Rewritable Monochrome
Single-sided
With margin
Magnetic encoding
Economical and
ecological solution (card
can be rewritten over
500 times)
Instant update
Evolis recommends the Tattoo RW: Rewritable technology for bettercustomer relationship management!
Print and update promotions directly on the card
Instant updates at no additional cost (update reward points,customer name and address, promotions, and more)
Economical and ecological solution
Modern and innovative image
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Independent retailers &
Loyalty
Headquarters14, avenue de la fontaine
49070, Beaucouz, France
T +33 (0) 241 367 606 - F +33 (0) 241 367 612 [email protected] www.evolis.com
More information about Evolis printers
Contact us now at the following address: [email protected]
Visit our website: www.evolis.com