evolution of idea v2 0

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Evolution of an Idea ! ! V 2.0

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Don't throw your tech to the dogs!Understanding the game is half the battle.

TRANSCRIPT

Page 1: Evolution of idea v2 0

Evolution of

an Idea !!V 2.0

Page 2: Evolution of idea v2 0

It started small...

Page 3: Evolution of idea v2 0

But, it grew

Page 4: Evolution of idea v2 0

And it grew

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Engineering gave it depth

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Marketing gave it width

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Conflict Arose !!

Page 8: Evolution of idea v2 0

Engineering gave in(slightly)

and added some width

Page 9: Evolution of idea v2 0

Marketing gave in(slightly)

and added some depth

Page 10: Evolution of idea v2 0

…But nobody was happy !!.

Page 11: Evolution of idea v2 0

Along came a few Apples…

and changed the Rules !!

.

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They created Innovation : They started with Market Width

…then the Engineers gave it depth !!

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The results were amazing:

Everyone was Happy !!

Page 14: Evolution of idea v2 0

Many tried to duplicate the success pattern of those few Apples.

But the results

were disappointing !

Well, not everyone.Well, not everyone.

Page 15: Evolution of idea v2 0

Along came an: Intellectual Property Manager

“We can give you a Handle on where you are going. You’ll have a new Perspective”

Vision

Handle

Page 16: Evolution of idea v2 0

“ We’ll manage your innovation cycle, the patent paper flow, and all the

other #$%@ so you don’t have too.”

VisionSmile

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Reach your goal FASTER !!

There’s MORE: You’ll also Gain a Broader Outlook

of the Competitive Landscape

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“We’ll help you to put a Spin on your Innovation”

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To help you drive greater depth

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PossiblyLeading to:

Unexpected

Growth Opportunities

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IP MANAGERCan help you:

• Reduce legal fees • Manage the patent paper flow • Reduce conflict between innovators and

implementers• Increase employee participation • Add strategic value to your portfolio

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…and create Amazing Results

Everyone will be Happy !!

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To find out more how an IP Manager can help you to move your technology forward, please contact:

Dov May, V-CIPO Virtual Chief Intellectual Property Officer

Email: [email protected]